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Social Media Manager - Jumia (Full Time)

Jumia Internal Mobility Board
Full-time
On-site
Ghana
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager - Jumia (Full Time)

πŸ”Ή Company: Jumia

πŸ”Ή Location: Ghana

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 4, 2025

πŸ”Ή Experience Level: Mid-Senior level (3-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive social media strategy
  • Creating engaging content and managing social media platforms
  • Monitoring and analyzing performance to optimize campaigns
  • Collaborating with various teams to ensure alignment and support commercial performance

ASSUMPTION: This role requires a high level of creativity, organization, and analytical skills to succeed in a fast-paced, competitive environment.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing a comprehensive, measurable social media strategy aligned with business goals and marketing calendar

βœ… Defining content pillars, target audience personas, and performance KPIs for each platform

βœ… Collaborating with regional and global teams to localize campaigns and leverage content best practices

βœ… Leading content ideation, production, and curation for both organic and paid content

βœ… Monitoring, moderating, and responding to user comments and messages in a timely and professional manner

βœ… Tracking, analyzing, and reporting weekly/monthly performance using relevant tools

βœ… Planning and executing social media content for major marketing campaigns

βœ… Supporting commercial teams by promoting key deals, new launches, and flash sales on social media

ASSUMPTION: The role may require working evenings or weekends to ensure timely responses to users and to support major marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or related field

Experience: 3-5 years of proven experience managing social media platforms in a fast-paced business environment

Required Skills:

  • Solid understanding of platform algorithms, paid media basics, social commerce, and community building
  • Proficiency in content creation tools (e.g., Canva, Adobe Suite, CapCut) and social media management platforms (e.g., Hootsuite, Buffer)
  • Strong writing and editing skills with a flair for storytelling
  • Highly organized, analytical, and performance-driven

Preferred Skills:

  • Experience in e-commerce, retail, or FMCG

ASSUMPTION: Candidates with experience in e-commerce, retail, or FMCG may have a better understanding of the industry-specific challenges and opportunities.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Ghana typically falls between GHS 30,000 - GHS 50,000 per annum, depending on experience and qualifications. This estimate is based on market research and may vary.

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts on Jumia products

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends or evenings may be required to support major campaigns.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce, Technology, Information, and Internet

Company Size: Jumia is a large company with 1,001-5,000 employees, offering ample opportunities for growth and collaboration

Founded: Jumia was founded in 2012 and has since grown to become a leading e-commerce platform in Africa

Company Description:

  • Jumia is a leading e-commerce platform in Africa, built around a marketplace, Jumia Logistics, and JumiaPay
  • The marketplace helps millions of consumers and sellers to connect and transact
  • Jumia Logistics enables the delivery of millions of packages through its network of local partners
  • JumiaPay facilitates the payments of online transactions for Jumia's ecosystem

Company Specialties:

  • E-Commerce
  • Africa
  • Internet
  • and Shopping Online

Company Website: https://group.jumia.com/

ASSUMPTION: Jumia's extensive experience in the African e-commerce market makes it an attractive employer for candidates seeking to gain experience in this growing industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals seeking to advance their marketing careers in the digital space

Reporting Structure: The Social Media Manager reports directly to the Marketing Manager and works closely with various teams, including creative, performance marketing, PR, and commercial teams

Work Arrangement: This is an on-site position based in Ghana, with the possibility of occasional remote work for specific campaigns or projects

Growth Opportunities:

  • Potential career progression to Senior Social Media Manager or similar roles within the marketing department
  • Opportunities to work on high-impact campaigns and projects that drive business growth
  • Exposure to a diverse range of products and services offered by Jumia

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Jumia's dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Jumia's office is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): Jumia's headquarters is located in Ikeja, Lagos, Nigeria, with additional offices in various African countries, including Ghana

Geographic Context:

  • Ghana is a vibrant, multicultural country with a growing e-commerce market
  • The office is situated in a bustling commercial district, offering easy access to amenities and public transportation
  • Ghana's tropical climate may require adjustments to work schedules during peak heat hours

Work Schedule: Standard office hours, Monday to Friday, with occasional work on weekends or evenings to support major campaigns

ASSUMPTION: The office environment is designed to support a healthy work-life balance, with opportunities for flexible work arrangements when needed.

πŸ’Ό Interview & Application Insights

Typical Process:

  • HR Screening
  • Technical interviews with potential manager

Key Assessment Areas:

  • Candidates' understanding of social media trends and algorithms
  • Content creation and storytelling skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with Jumia's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your previous social media campaigns and their outcomes
  • Research Jumia's brand and values to demonstrate your understanding of the company

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Performance Analytics, Campaign Execution, Collaboration, Brand Management, Data-Driven, Creative Thinking, Digital Content Trends, Platform Algorithms, E-commerce, Retail, FMCG, Writing, Editing

ASSUMPTION: Jumia's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.

πŸ› οΈ Tools & Technologies

  • Meta Business Suite
  • Google Analytics
  • Hootsuite or Buffer
  • Canva or Adobe Suite
  • CapCut

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Integrity
  • Innovation
  • Collaboration
  • Empowerment

Work Style:

  • Fast-paced and dynamic environment
  • Collaborative and cross-functional teams
  • Data-driven decision-making
  • Continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in fast-paced, dynamic environments?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a strong data-driven mindset and enjoy analyzing performance metrics?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Jumia's values and work style.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation demands
  • Keeping up with fast-changing social media trends and algorithms
  • Balancing the need for creativity with adherence to brand guidelines
  • Occasional work on weekends or evenings to support major campaigns

ASSUMPTION: Candidates should be prepared to manage these challenges effectively and demonstrate their ability to thrive in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to Social Media Manager positions in other e-commerce or retail companies, with a focus on driving online presence and engagement
  • However, Jumia's unique position as a leading African e-commerce platform offers candidates the opportunity to work in a dynamic, growing market
  • Career progression may involve moving into senior roles within the marketing department or exploring opportunities in other areas of the business

ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this opportunity at Jumia.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to drive engagement and conversions during a major sales event
  • Analyzing social media performance metrics to optimize content strategy and improve reach, engagement, and conversion rates
  • Collaborating with influencers and brand partners to amplify reach and drive brand awareness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the marketing department?
  • How does Jumia support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does Jumia approach collaboration and information sharing between teams and departments?
  • What are the most significant challenges facing the social media team currently, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your previous social media campaigns and their outcomes
  • Research Jumia's brand and values to demonstrate your understanding of the company
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.