Social Media Manager (Junior)

📌 Core Information

🔹 Job Title: Social Media Manager (Junior)

🔹 Company: Powtoon - A Visual Native company

🔹 Location: Tel Aviv, Tel-Aviv District, Israel

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (Remote + On-site)

🚀 Job Overview

Key aspects of this role include:

• Managing Powtoon's organic social media channels
• Planning and creating engaging content for B2B and B2C audiences
• Analyzing performance and optimizing content strategy
• Collaborating with designers and editors to bring content to life
• Staying up-to-date with platform trends and AI tools

ASSUMPTION: This role requires a strong understanding of both social media management and content creation. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Manage Powtoon’s organic social channels: LinkedIn, Instagram, TikTok, YouTube

✅ Plan and manage a monthly content calendar across platforms

✅ Build briefs for design, gather approvals and manage posting schedules

✅ Recognize and capitalize on real-time marketing opportunities, trends, and memes

✅ Engage with the audience, respond to comments, and spark conversations

✅ Optimize content with best practices, relevant hashtags, and other social media optimization hacks

✅ Ideate, script, shoot, and edit short-form videos in UGC style

✅ Write scroll-stopping captions and engaging video scripts

✅ Bring an editorial eye to visual storytelling, from styling to framing to hook

✅ Own the content track end to end: creating, collaborating, and keeping things moving via project management tools

✅ Track channel performance, analyze what’s working, and apply insights

✅ Work with the User Acquisition team on shared assets, creative testing, and performance learnings

ASSUMPTION: This role requires a balance of creative and analytical skills. The ideal candidate will be comfortable working with data and using it to inform content strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: A minimum of 1 year of hands-on experience managing social media and creating content for business goals

Required Skills:

• Flawless verbal and written English communication skills
• Strong understanding of the US market, including cultural context, tone, and commonly used slang
• Strong English writer who can match tone, adapt style, and bring clarity with spark
• Ability to shoot and edit short-form video (CapCut, InShot, TikTok, etc.)
• Eye for storytelling, hooks, transitions, and platform-native behavior
• Confident with social analytics and reporting
• Curious, fast-moving, and highly adaptable
• Love for building things from scratch but also value structure and systems
• Stay up to date on platform trends and aren’t afraid to test what’s new
• AI-native: Use tools like ChatGPT, Claude, or Manus to brainstorm, create, and optimize content

Preferred Skills:

• Experience working with B2B brands or marketing to professionals
• Acquaintance with paid social (especially Meta or LinkedIn Ads)
• Familiarity with social management tools (e.g., Buffer, Hootsuite, Publer, Oktopost)
• Experience with social automation tools (e.g., Zapier, Make, n8n)

ASSUMPTION: While a degree in marketing or a related field is preferred, Powtoon may consider candidates with equivalent experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪30,000 - ₪40,000 per month, based on industry standards for a junior social media manager in Tel Aviv. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: This is a full-time position with flexible hours. The ideal candidate will be able to work independently and manage their time effectively.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and qualifications. Powtoon offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Powtoon operates in the technology industry, specifically in the presentation software and animated videos sector. The company is a leader in its field, offering an all-in-one video platform that enables professional AI-generated videos with unprecedented ease, efficiency, and security.

Company Size: Powtoon is a mid-sized company with 51-200 employees. This size allows for a more intimate work environment where employees can have a significant impact on the company's success.

Founded: Powtoon was founded in 2011 and has since grown to serve millions of users worldwide.

Company Description:

• Powtoon is the all-in-one video platform that enables professional AI-generated videos with unprecedented ease, efficiency, and security.
• The company is responsible for ensuring that its AI is compliant and responsible, making it a trusted partner for businesses and individuals.
• Powtoon is committed to making anything interesting, ensuring that content not only captures attention but also drives meaningful engagement.

Company Specialties:

• Presentation software
• Animated presentations tool
• Animation software
• Animated videos
• Explainer Videos
• Animated Explainers
• Cool Presentation
• and Awesomeness

Company Website: http://www.powtoon.com

ASSUMPTION: Powtoon's focus on AI-generated videos and responsible AI makes it an attractive employer for candidates interested in cutting-edge technology and ethical business practices.

📊 Role Analysis

Career Level: This is a junior-to-mid-level position with room to grow. The ideal candidate will have a minimum of 1 year of hands-on experience managing social media and creating content for business goals.

Reporting Structure: The Social Media Manager (Junior) will report directly to the Marketing Manager and work closely with the User Acquisition team.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

Growth Opportunities:

• As Powtoon continues to grow, there may be opportunities for the Social Media Manager (Junior) to take on more responsibilities and advance their career within the company.
• The ideal candidate will be proactive in seeking out new challenges and opportunities to learn and grow.

ASSUMPTION: Powtoon's focus on growth and innovation makes it an attractive employer for candidates looking to advance their careers in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Powtoon's headquarters is located in Stanmore, UK, but this role is based in Tel Aviv, Israel. The office is a modern and collaborative workspace designed to foster creativity and innovation.

Office Location(s): 28 Church Road, Stanmore, HA7 4XR, GB (headquarters); Tel Aviv, Israel (role-specific office)

Geographic Context:

• Tel Aviv is a vibrant and multicultural city with a thriving tech industry.
• The city is known for its beaches, nightlife, and culinary scene.
• Tel Aviv is also a hub for startups and innovation, making it an ideal location for a social media manager.

Work Schedule: This is a full-time position with flexible hours. The ideal candidate will be able to work independently and manage their time effectively.

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and able to balance independent work with collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Marketing Manager and/or User Acquisition team
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Social media management skills
• Content creation and storytelling abilities
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Powtoon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your social media management and content creation work, such as links to your portfolio or social media profiles.
• Demonstrate your understanding of the US market and cultural context in your application materials.
• Show your enthusiasm for Powtoon's mission and values in your cover letter.

ATS Keywords: Social Media Management, Content Creation, Video Editing, Project Management, Performance Reporting, Audience Engagement, Trend Analysis, Storytelling, Analytics, Creativity, Adaptability, Communication, Content Strategy, Social Media Optimization, B2B Marketing, B2C Marketing

ASSUMPTION: Powtoon's application process is designed to assess the candidate's skills and cultural fit for the role. The ideal candidate will be proactive in demonstrating their qualifications and enthusiasm for the position.

🛠️ Tools & Technologies

• Social media management tools (e.g., Buffer, Hootsuite, Publer, Oktopost)
• Video editing software (e.g., CapCut, InShot, TikTok)
• Project management tools (e.g., Monday.com)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)
• AI tools (e.g., ChatGPT, Claude, Manus)

ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to manage social media and create engaging content.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Fun

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and accountable

Self-Assessment Questions:

• Do you have a strong understanding of the US market and cultural context?
• Are you comfortable working independently and managing your time effectively?
• Do you thrive in a collaborative and creative work environment?
• Are you comfortable using data to inform your content strategy and make data-driven decisions?
• Do you align with Powtoon's values and mission?

ASSUMPTION: Powtoon's values and work style make it an attractive employer for candidates who are creative, collaborative, and data-driven. The ideal candidate will be able to demonstrate their alignment with these values and work style in their application materials and interviews.

⚠️ Potential Challenges

• The role requires a strong understanding of both social media management and content creation, which may be challenging for candidates with a background in only one of these areas.
• The role is based in Tel Aviv, which may require relocation for candidates who do not currently live in the area.
• The role is a hybrid position, which may require candidates to adapt to a mix of remote and on-site work.
• The role requires a strong understanding of the US market, which may be challenging for candidates who are not familiar with the cultural context and commonly used slang.

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in this dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Coordinator or Social Media Specialist role, but with a greater emphasis on content creation and a broader range of responsibilities.
• This role is unique in its focus on both B2B and B2C audiences, requiring the candidate to have a strong understanding of both markets.
• This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company.

ASSUMPTION: Candidates should compare this role to similar positions in the industry to ensure that it is the right fit for their career goals and qualifications.

📝 Sample Projects

• Creating a social media content calendar for a B2B campaign
• Editing a short-form video for TikTok to promote a new product launch
• Analyzing social media performance data and making data-driven recommendations for improvement

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. The actual projects and responsibilities may vary based on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Powtoon support the growth and development of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does Powtoon use data to inform its content strategy and make data-driven decisions?
• What is the company's culture like, and how does this role contribute to that?

ASSUMPTION: These questions are intended to help candidates better understand the role and the company culture. The ideal candidate will be proactive in asking questions and demonstrating their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your social media management and content creation work, such as links to your portfolio or social media profiles.
• Demonstrate your understanding of the US market and cultural context in your application materials.
• Show your enthusiasm for Powtoon's mission and values in your cover letter.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.