Social Media Manager, Kampagnenmanager (m/w/d) | Google / Meta Ads

📌 Core Information

🔹 Job Title: Social Media Manager, Kampagnenmanager (m/w/d) | Google / Meta Ads

🔹 Company: SAFS & BETA KG

🔹 Location: Bruchsal, Germany (Remote OK)

🔹 Job Type: Temporary, Part-Time

🔹 Category: Marketing

🔹 Date Posted: March 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing Google Ads campaigns, including planning, targeting, and budget distribution
• Handling system administration tasks and supporting IT-related inquiries
• Collaborating with the team to ensure smooth operations and growth
• Working in a dynamic and innovative environment focused on the fitness and health industry

ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on data-driven decision making and a passion for the fitness and health industry.

📋 Key Responsibilities

✅ Manage Google Ads campaigns, including:

• Planning and Keywords
• Targeting and Re-Targeting
• Budget distribution
• Campaign creation, maintenance, and optimization
• Google My Business profile creation and maintenance

✅ Track and optimize campaigns using:

• UTM parameters
• Google Analytics campaign and conversion tracking
• KPI analysis and reporting

✅ Provide support for IT-related inquiries and system administration tasks

ASSUMPTION: This role requires a strong understanding of Google Ads, Google Analytics, and a data-driven approach to campaign management and optimization.

🎯 Required Qualifications

Education: Completed vocational training in IT or a related field

Experience: 2-5 years of experience in Google Ads management and campaign optimization

Required Skills:

• Proficient in Google Ads, Keyword Planner, and Google My Business
• Strong analytical skills and data affinity
• Technical understanding and interest in digital trends
• Self-motivated and able to work independently

Preferred Skills:

• Experience with Google Analytics and UTM parameters
• Fluency in German

ASSUMPTION: Candidates with a strong background in Google Ads management and a passion for the fitness and health industry are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (part-time, pro-rata) - Assumed based on industry standards for a part-time, temporary role with 2-5 years of experience in Germany

Benefits:

• Valued company culture
• Attractive workplace
• Diverse responsibilities
• Permanent employment

Working Hours: 20 hours per week - Flexible, with the possibility of remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a part-time, temporary role with the given experience level in Germany. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs, with a focus on the fitness and health industry

Company Size: 11-50 employees - Small to medium-sized, allowing for close collaboration and growth opportunities

Founded: 1988 - Established company with a long history in the fitness and health industry

Company Description:

• Focuses on providing innovative, creative, and individual marketing solutions
• Serves a diverse and demanding customer base in the fitness and health industry
• Offers a wide range of services, including Google Ads management, system administration, and IT support

Company Specialties:

• Google Ads management
• System administration and IT support
• Marketing solutions for the fitness and health industry

Company Website: www.safs-beta.de

ASSUMPTION: SAFS & BETA KG is a well-established company in the fitness and health industry, with a strong focus on providing innovative and creative marketing solutions to its clients.

📊 Role Analysis

Career Level: Intermediate - Requires 2-5 years of experience in Google Ads management and campaign optimization

Reporting Structure: This role reports directly to the management team at SAFS & BETA KG

Work Arrangement: Part-time, temporary, with the possibility of remote work - Flexible hours and location, allowing for a better work-life balance

Growth Opportunities:

• Expanding skills in Google Ads management and optimization
• Developing expertise in other marketing channels and tools
• Advancing to a full-time or management role within the company

ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills and advance their careers in the marketing field.

🌍 Location & Work Environment

Office Type: Remote OK - Flexible work arrangement, allowing for remote work

Office Location(s): Bruchsal, Germany - With the possibility of remote work

Geographic Context:

• Bruchsal is a city in the state of Baden-Württemberg, Germany
• It is located near Karlsruhe and Heidelberg, offering easy access to urban amenities and cultural attractions
• The region has a strong focus on the fitness and health industry, providing ample opportunities for professional growth and development

Work Schedule: Flexible, with a focus on results and performance - Allowing for a better work-life balance and the possibility of remote work

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a better work-life balance and the opportunity to work from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Technical skills in Google Ads management and optimization
• Analytical thinking and data-driven approach
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in Google Ads management and optimization
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral and situational interview questions related to Google Ads management and optimization

ATS Keywords: Google Ads, Google Analytics, UTM parameters, campaign tracking, conversion tracking, KPI analysis, system administration, IT support, marketing, fitness, health

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit. Candidates should tailor their application materials and prepare thoroughly for the interview to increase their chances of success.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google My Business
• Keyword Planner
• UTM parameters
• Campaign tracking and conversion tracking tools
• System administration and IT support tools

ASSUMPTION: This role requires proficiency in Google Ads, Google Analytics, and other relevant marketing and IT tools. Candidates should have a strong understanding of these tools and be able to demonstrate their ability to use them effectively in the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and satisfaction
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Passionate about the fitness and health industry

Self-Assessment Questions:

• Do I have a strong understanding of Google Ads and Google Analytics?
• Am I able to work independently and manage my time effectively?
• Do I have a passion for the fitness and health industry and a desire to help others achieve their goals?
• Am I comfortable working in a dynamic and innovative environment, with a focus on continuous learning and improvement?

ASSUMPTION: Candidates who are a strong fit for the company culture and values are more likely to succeed in this role and enjoy their work at SAFS & BETA KG.

⚠️ Potential Challenges

• Managing multiple campaigns and optimizing performance across different channels
• Keeping up with the latest trends and best practices in Google Ads management and optimization
• Balancing the demands of system administration and IT support with marketing responsibilities
• Working in a fast-paced and dynamic environment, with a focus on continuous learning and improvement

ASSUMPTION: These challenges can be overcome with a strong understanding of Google Ads, Google Analytics, and other relevant marketing and IT tools, as well as a data-driven approach to campaign management and optimization.

📈 Similar Roles Comparison

• This role is similar to other Google Ads management positions, but with a focus on the fitness and health industry
• It requires a strong understanding of Google Ads and Google Analytics, as well as a data-driven approach to campaign management and optimization
• Candidates with experience in Google Ads management and optimization are likely to find this role a good fit for their skills and interests

ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in Google Ads management and a passion for the fitness and health industry to apply their skills and knowledge in a dynamic and innovative environment.

📝 Sample Projects

• Managing a Google Ads campaign for a fitness studio, with a focus on driving new customer acquisitions and increasing brand awareness
• Optimizing a Google Ads campaign for a health food supplement company, with a focus on improving conversion rates and reducing cost per acquisition
• Creating and maintaining Google My Business profiles for a network of fitness centers, with a focus on improving local search visibility and driving foot traffic

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect to encounter in this role, with a focus on Google Ads management and optimization, as well as system administration and IT support.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the expectations for success, allowing them to make an informed decision about whether this is the right fit for their skills and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads management and optimization
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.