Social Media Manager (Latam)

📌 Core Information

🔹 Job Title: Social Media Manager (Latam)

🔹 Company: HireHawk

🔹 Location: Remote (Colombia preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies across multiple platforms
• Managing content calendars, posting schedules, and engagement plans
• Collaborating with design and content teams to produce high-impact visuals and captions
• Monitoring trends, hashtags, and social algorithms to optimize reach and engagement
• Running performance analysis and A/B tests to improve click-throughs and conversions

ASSUMPTION: This role requires a high level of creativity, analytical skills, and familiarity with various social media tools to drive business outcomes.

📋 Key Responsibilities

✅ Develop and execute social media strategies for Instagram, LinkedIn, Twitter, TikTok, Facebook, and YouTube

✅ Manage content calendars, posting schedules, and engagement plans

✅ Collaborate with design and content teams to produce high-impact visuals and captions

✅ Monitor trends, hashtags, and social algorithms to optimize reach and engagement

✅ Use tools like Canva, Figma, or Adobe Creative Suite to tweak and adapt content

✅ Run performance analysis with tools like Google Analytics, Sprout Social, or Meta Insights

✅ Conduct A/B tests on posts and CTAs to improve click-throughs and conversions

✅ Engage with followers, respond to comments, and build community trust

✅ Report on KPIs such as reach, engagement rate, follower growth, and conversions

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of experience in social media strategy and execution

Required Skills:

• Proven track record growing brand presence across platforms
• Strong understanding of platform algorithms, engagement tactics, and creative formats
• Experience using Sprout Social, Later, Hootsuite, Buffer, or similar schedulers
• Comfortable using Google Analytics, Meta Business Suite, TikTok for Business, etc.
• Familiarity with A/B testing, analytics, and social metrics
• Strong written English and visual communication skills

Preferred Skills:

• Experience working with influencers, user-generated content, or paid social
• Fluency in Spanish (for better engagement with the Latam audience)

ASSUMPTION: While not explicitly stated, fluency in Spanish is highly preferred for this Latam-focused role to better engage with the local audience.

💰 Compensation & Benefits

Salary Range: $60,000 - $85,000 USD per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: 40 hours per week, 8 am - 5 pm PST (with flexibility for different time zones)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level social media manager role, considering the remote nature of the position and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: HireHawk is a tech-focused recruitment platform, operating in the competitive HR tech industry.

Company Size: As a mid-sized company, HireHawk offers a balance between the agility of a startup and the stability of an established organization.

Founded: HireHawk was founded in 2015, with a mission to streamline the recruitment process through innovative technology.

Company Description:

• HireHawk focuses on providing an intuitive and efficient recruitment experience for both job seekers and employers
• The company leverages AI and machine learning to match candidates with suitable job opportunities
• HireHawk aims to create a more inclusive and accessible job market by reducing unconscious bias in the hiring process

Company Specialties:

• AI-powered recruitment
• Machine learning algorithms for candidate matching
• Inclusive hiring practices and bias reduction

Company Website: https://hirehawk.com/

ASSUMPTION: HireHawk's focus on AI and inclusive hiring practices may influence the company culture and values, emphasizing innovation, diversity, and fairness.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with various teams, including design, content, and product.

Work Arrangement: This is a fully remote position, with flexibility for different time zones. Regular team meetings and check-ins are expected to maintain collaboration and alignment.

Growth Opportunities:

• Potential career progression into a leadership role, such as Marketing Manager or Director of Marketing
• Opportunities to expand the social media team and take on more strategic responsibilities
• Professional development opportunities, such as training, workshops, or conference attendance

ASSUMPTION: As a mid-sized company, HireHawk offers growth opportunities for motivated individuals who demonstrate strong performance and leadership potential.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): N/A

Geographic Context:

• The role is focused on the Latam region, requiring a strong understanding of local trends, culture, and language
• Colombia is preferred, but other Latam countries may be considered
• The remote nature of the role allows for flexibility in location, with a focus on time zone alignment with the target audience

Work Schedule: The work schedule is flexible, with a focus on results and deliverables rather than strict hours. Regular team meetings and check-ins are expected to maintain collaboration and alignment.

ASSUMPTION: The fully remote nature of this role requires strong self-motivation, time management, and communication skills to succeed in the position.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio and case study review
• Interview with the Marketing Director
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Social media strategy and execution
• Content creation and adaptation
• Performance analysis and reporting
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media experience and achievements
• Prepare a portfolio showcasing your best social media work, including strategy, content, and performance results
• Be ready to discuss your approach to social media trends, algorithms, and engagement tactics
• Demonstrate your understanding of the Latam market and cultural nuances

ATS Keywords: Social Media Strategy, Content Management, Community Engagement, Performance Analysis, Data Analytics, A/B Testing, Visual Communication, Platform Algorithms, Engagement Tactics, Creative Formats, Influencer Collaboration, User-Generated Content, Latam, Remote Work

ASSUMPTION: The application process may involve assessments or tests to evaluate your skills and knowledge in social media management.

🛠️ Tools & Technologies

• Sprout Social, Later, Hootsuite, or Buffer for social media scheduling and management
• Canva, Figma, or Adobe Creative Suite for visual content creation
• Google Analytics, Meta Insights, or TikTok for Business for performance analysis
• Notion or similar tools for project management and collaboration

ASSUMPTION: The specific tools and technologies used may evolve over time as the company adopts new platforms or services.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive progress
• Inclusivity: Fostering a diverse and inclusive work environment
• Integrity: Acting with honesty and transparency in all aspects of work

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Adaptable: Embracing change and pivoting strategies as needed
• Data-driven: Making informed decisions based on performance metrics and analytics

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and algorithms?
• Can you provide an example of a successful social media campaign you've executed, and how you measured its impact?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: HireHawk values candidates who are passionate about their work, adaptable, and committed to driving results through collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creative and analytical tasks, requiring strong organizational skills and attention to detail
• Effectively engaging with the Latam audience, requiring a strong understanding of local culture and language

ASSUMPTION: The fully remote nature of this role may present unique challenges in maintaining collaboration, communication, and work-life balance.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on social media strategy and execution, requiring a deep understanding of various platforms and engagement tactics
• In the Latam market, this role may involve additional cultural and language considerations to effectively engage with the target audience
• Career progression in this role may lead to leadership positions, such as Marketing Manager or Director of Marketing, with a focus on strategic planning and team management

ASSUMPTION: The specific responsibilities and requirements of this role may evolve over time as the company grows and adapts to market demands.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, including content creation, scheduling, and performance analysis
• Collaborating with the design team to create visually appealing and on-brand content for multiple social media platforms
• Conducting A/B tests on posts and CTAs to optimize engagement and conversions, and reporting on the results to stakeholders

ASSUMPTION: The specific projects and tasks assigned may vary depending on the company's priorities, market conditions, and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does the company approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and achievements
• Prepare a portfolio showcasing your best social media work, including strategy, content, and performance results
• Be ready to discuss your approach to social media trends, algorithms, and engagement tactics during the interview
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.