Social Media Manager (LinkedIn+Facebook)

📌 Core Information

🔹 Job Title: Social Media Manager (LinkedIn+Facebook)

🔹 Company: Lago

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy for Lago's brand presence, with a focus on LinkedIn and Facebook.
• Creating, curating, and managing high-quality content across multiple social media platforms.
• Monitoring social media trends and competitor activities to identify growth opportunities.
• Engaging with Lago's audience to foster a strong community and maintain the brand's voice.
• Analyzing and reporting on social media metrics to optimize strategies and make data-driven decisions.
• Collaborating with the marketing team to align social media campaigns with broader marketing strategies.
• Managing relationships with influencers and partners for brand activations and collaborations.

ASSUMPTION: The role requires a strong understanding of social media platforms, trends, and tools, as well as exceptional communication and interpersonal skills to thrive in a fast-paced, dynamic work environment.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy to enhance brand visibility and engagement.

✅ Create, curate, and manage high-quality content across all social media platforms, including but not limited to LinkedIn, Facebook, and Instagram.

✅ Monitor social media trends and competitor activities to identify opportunities for growth and engagement.

✅ Engage with our audience in a way that maintains the brand's voice and fosters a strong community.

✅ Analyze and report on social media metrics and KPIs to assess campaign effectiveness and make data-driven decisions.

✅ Collaborate with the marketing team to align social media campaigns with broader marketing strategies and initiatives.

✅ Manage relationships with influencers and partners to coordinate brand activations and collaborations.

ASSUMPTION: The role may require occasional collaboration with other teams, such as design or content creation, to ensure content aligns with Lago's brand guidelines and messaging.

🎯 Required Qualifications

Education: A degree in Marketing, Communications, or a related field is preferred but not required.

Experience: Minimum of 3 years of experience in social media management or digital marketing.

Required Skills:

• Proficient in social media platforms and advertising tools, including Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Strong content creation skills, including graphic design and copywriting.
• Solid understanding of social media analytics tools and reporting.
• Exceptional communication and interpersonal skills to foster collaboration and community engagement.
• Ability to thrive in a fast-paced, dynamic work environment with strong organizational skills.

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Fluency in Spanish or other languages relevant to Lago's target audience.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to Lago's global presence and the nature of the position.

💰 Compensation & Benefits

Salary Range: $6 - $10 per hour (Open to negotiation based on experience). ASSUMPTION: This hourly wage range is likely equivalent to a full-time annual salary of approximately $31,200 - $52,000, based on a 40-hour workweek.

Benefits:

• Remote Work: Work from anywhere with a supportive and collaborative team.
• Growth Opportunities: As a key player, you'll have the chance to shape your role and grow with the company.
• Supportive Environment: You will work directly with the CEO and be part of a collaborative team where your contribution matters.

Working Hours: 8am - 5pm Mountain Standard Time (40 hours per week).

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on multichannel marketing solutions for retailers, manufacturers, and agencies.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 1994. Lago's long history in the industry reflects its stability and expertise in the field.

Company Description:

• Lago is an internationally acclaimed, product-based multichannel marketing solution created by Comosoft.
• Lago simplifies marketing production workflows, enabling users to automate and reduce the cost of producing print and digital marketing collateral.
• Lago integrates SKU data, digital assets, and design templates to create visually compelling pages that meet marketing needs.

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: https://www.comosoft.com/

ASSUMPTION: Lago's focus on multichannel marketing solutions indicates that the company values a diverse and integrated approach to marketing, which may influence the social media manager's strategy.

📊 Role Analysis

Career Level: Mid-Level. This role requires a balance of strategic thinking, tactical execution, and collaboration with various teams.

Reporting Structure: The Social Media Manager will likely report directly to the CEO or a Marketing Director, given the role's strategic importance and the company's size.

Work Arrangement: Remote (Anywhere). Lago offers a flexible work arrangement, allowing employees to work from anywhere with a stable internet connection.

Growth Opportunities:

• As Lago continues to grow, there may be opportunities for the Social Media Manager to expand their team or take on additional responsibilities.
• The company's focus on agile marketing may present opportunities for the Social Media Manager to influence and shape Lago's marketing strategies.
• Lago's international presence may offer opportunities for the Social Media Manager to work with global teams or expand their knowledge of international markets.

ASSUMPTION: Given Lago's size and focus on growth, the Social Media Manager may have ample opportunities to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote. Lago does not have a physical office, allowing employees to work from anywhere.

Office Location(s): Lago has offices in Hamburg, Germany, and Plano, Texas, but employees are not required to be based in these locations.

Geographic Context:

• Mexico is the second-largest economy in Latin America and has a growing digital market, presenting opportunities for social media growth.
• The time zone difference between Mexico and Lago's headquarters in Germany may require some flexibility in working hours to accommodate meetings and collaboration.
• Lago's global presence may offer opportunities for the Social Media Manager to work with international teams or expand their knowledge of global markets.

Work Schedule: Lago's work schedule is flexible, with core hours of 8am - 5pm Mountain Standard Time. Employees are expected to maintain a consistent work schedule but have the flexibility to adjust their hours as needed.

ASSUMPTION: Lago's remote work arrangement may require strong self-motivation, time management, and communication skills to ensure productivity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the CEO or Marketing Director to discuss the role, responsibilities, and expectations.
• Skills assessment or case study to evaluate the candidate's strategic thinking and execution abilities.
• Final decision and offer extension.

Key Assessment Areas:

• Communication and interpersonal skills, both written and verbal.
• Strategic thinking and planning abilities.
• Content creation and graphic design skills.
• Understanding of social media trends, tools, and analytics.
• Cultural fit and alignment with Lago's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience, skills, and achievements.
• Include relevant keywords from the job description, such as "social media strategy," "content creation," "community engagement," and "data-driven decisions."
• Prepare examples of your previous work, such as social media campaigns, content, or analytics reports, to showcase your skills and accomplishments.
• Research Lago's company culture, values, and mission to demonstrate your understanding and enthusiasm for the role.

ATS Keywords: Social Media Strategy, Content Creation, Community Engagement, Data-Driven Decisions, Social Media Analytics, Marketing Campaigns, Brand Awareness, Influencer Relationships, Collaboration, Communication Skills, Graphic Design, Social Media Trends, Marketing Automation, Agile Marketing

ASSUMPTION: Lago's interview process may prioritize cultural fit and alignment with the company's values, as well as the candidate's ability to thrive in a remote work environment.

🛠️ Tools & Technologies

• Social media platforms: LinkedIn, Facebook, Instagram, Twitter, etc.
• Social media advertising tools: Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Social media management tools (optional): Hootsuite, Buffer, Sprout Social, etc.
• Social media analytics tools: Google Analytics, Sprout Social, Hootsuite Insights, etc.
• Graphic design tools: Canva, Adobe Creative Suite, etc.
• Project management tools: Asana, Trello, etc.

ASSUMPTION: The Social Media Manager may be expected to recommend and implement new tools and technologies to improve Lago's social media management processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Lago values creativity and continuous improvement in its approach to marketing solutions.
• Collaboration: Lago emphasizes teamwork and collaboration across departments and with clients.
• Customer Focus: Lago prioritizes understanding and meeting the needs of its clients and their customers.

Work Style:

• Agile: Lago embraces an agile approach to marketing, focusing on flexibility, adaptability, and continuous improvement.
• Remote-Friendly: Lago values work-life balance and offers a flexible, remote-friendly work environment.
• Data-Driven: Lago makes decisions based on data and analytics to optimize marketing strategies and campaigns.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment with strong organizational skills?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of social media trends, tools, and analytics, and can you apply this knowledge to develop and execute effective marketing strategies?
• Are you a creative problem-solver with a knack for building online communities and engaging with audiences?
• Do you align with Lago's values of innovation, collaboration, and customer focus?

ASSUMPTION: Lago's company culture emphasizes agility, collaboration, and data-driven decision-making, which may influence the Social Media Manager's approach to their role.

⚠️ Potential Challenges

• The Social Media Manager may face challenges in maintaining brand consistency across multiple social media platforms and languages.
• Lago's global presence may require the Social Media Manager to adapt their strategies to different regional preferences and cultural nuances.
• The Social Media Manager may need to balance the demands of multiple teams and stakeholders, requiring strong communication and prioritization skills.
• The fast-paced nature of social media may require the Social Media Manager to quickly adapt to changes in trends, algorithms, and best practices.

ASSUMPTION: The Social Media Manager's ability to navigate these challenges will be crucial to their success in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Manager position at Lago requires a strong focus on digital and social media channels, with less emphasis on traditional print or out-of-home advertising.
• Lago's focus on multichannel marketing solutions may offer opportunities for the Social Media Manager to work with various teams and gain experience in different aspects of marketing.
• As a mid-sized company, Lago may offer more opportunities for growth and impact than larger, more established organizations, but may also have less structured career paths or resources for professional development.

ASSUMPTION: The Social Media Manager's ability to adapt to Lago's unique focus and culture will be essential to their success in the role.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product or service, including creating engaging content, managing influencer relationships, and analyzing campaign performance.
• Conducting a social media audit to assess Lago's current presence and performance, and developing recommendations for improvement.
• Creating and implementing a social media crisis management plan to ensure Lago is prepared to address any negative publicity or issues that may arise.

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and skills required for the Social Media Manager role at Lago.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into that plan?
• How does Lago measure the success of its social media campaigns, and what key performance indicators (KPIs) does the company track?
• What tools and technologies does Lago currently use for social media management, and are there any specific tools or platforms the company is looking to implement or improve?
• How does Lago collaborate with its various teams and stakeholders to ensure consistent branding and messaging across all marketing channels?
• What opportunities are there for growth and professional development in this role, and how does Lago support its employees' career advancement?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company's expectations, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your social media management experience, skills, and achievements, using relevant keywords from the job description.
• Prepare examples of your previous work, such as social media campaigns, content, or analytics reports, to showcase your skills and accomplishments.
• Research Lago's company culture, values, and mission to demonstrate your understanding and enthusiasm for the role.
• Follow up with Lago one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.