Social Media Manager (LinkedIn+Facebook)

📌 Core Information

🔹 Job Title: Social Media Manager (LinkedIn+Facebook)

🔹 Company: Lago

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy for brand visibility and engagement
• Creating, curating, and managing high-quality content across LinkedIn, Facebook, and other platforms
• Monitoring social media trends and competitor activities
• Engaging with the audience and fostering a strong community
• Analyzing and reporting on social media metrics and KPIs
• Collaborating with the marketing team to align social media campaigns with broader marketing strategies
• Managing relationships with influencers and partners for brand activations and collaborations

ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to succeed in driving brand awareness and engagement through social media platforms.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy to enhance brand visibility and engagement

✅ Create, curate, and manage high-quality content across all social media platforms, including LinkedIn, Facebook, and Instagram

✅ Monitor social media trends and competitor activities to identify opportunities for growth and engagement

✅ Engage with our audience in a way that maintains the brand's voice and fosters a strong community

✅ Analyze and report on social media metrics and KPIs to assess campaign effectiveness and make data-driven decisions

✅ Collaborate with the marketing team to align social media campaigns with broader marketing strategies and initiatives

✅ Manage relationships with influencers and partners to coordinate brand activations and collaborations

ASSUMPTION: The ideal candidate will have a proven track record in social media management, strong content creation skills, and a solid understanding of social media analytics tools and reporting.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field is preferred

Experience: Minimum of 3 years of experience in social media management or digital marketing

Required Skills:

• Proficient in social media platforms and advertising tools, including Facebook Ads, Instagram Ads, and LinkedIn Ads
• Strong content creation skills, including graphic design and copywriting
• Solid understanding of social media analytics tools and reporting
• Exceptional communication and interpersonal skills to foster collaboration and community engagement
• Ability to thrive in a fast-paced, dynamic work environment with strong organizational skills

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Fluency in multiple languages

ASSUMPTION: Candidates with relevant experience in social media management, digital marketing, or a related field are encouraged to apply. Previous experience with LinkedIn and Facebook is a plus.

💰 Compensation & Benefits

Salary Range: $6 - $9 per hour (Open to negotiation based on experience)

Benefits:

• Remote work: Work from anywhere with a global team and value work-life balance
• Growth opportunities: Shape your role and grow with the company
• Innovative culture: Leverage data to solve challenges and drive success in a rapidly evolving market

Working Hours: 8am - 5pm Mountain Standard Time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for social media managers with 2-5 years of experience. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Product-Based Multichannel Marketing Solutions

Company Size: 51-200 employees (Mid-sized)

Founded: 1994 (Over 25 years of experience)

Company Description:

• Lago is an internationally acclaimed, product-based multichannel marketing solution created by Comosoft
• Lago simplifies marketing production workflows, automating the planning and production of print and digital marketing collateral for any channel
• Lago is used by over 7,000 marketing and production professionals worldwide to increase sales, lower marketing operations costs, and make faster product marketing decisions

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: www.comosoft.com

ASSUMPTION: Lago, as part of Comosoft, is a well-established company in the software development industry, with a strong focus on multichannel marketing solutions for retailers, manufacturers, and agencies worldwide.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote (Global) with flexible hours (8am - 5pm Mountain Standard Time)

Growth Opportunities:

• Shape your role and grow with the company as it expands its global presence
• Gain experience in managing social media campaigns for a multinational software company
• Develop skills in cross-functional collaboration with various teams

ASSUMPTION: This role offers growth opportunities for the right candidate, allowing them to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (Global)

Office Location(s): Hamburg, Germany and Plano, Texas, USA (though remote work is encouraged)

Geographic Context:

• The Philippines is located in Southeast Asia, with a tropical marine climate and a rich cultural heritage
• The time zone is Asia/Manila (UTC+8), which may require some flexibility in working hours for global collaboration
• The official language is English, with Tagalog and other regional languages also spoken

Work Schedule: 8am - 5pm Mountain Standard Time (40 hours per week), with flexibility for global team members

ASSUMPTION: Remote work allows for a flexible work environment, with the opportunity to work from anywhere with an internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Manager

Key Assessment Areas:

• Social media strategy development
• Content creation and curation skills
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and skills
• Include relevant metrics and achievements from previous roles to demonstrate your impact
• Prepare a portfolio showcasing your content creation skills, including graphic design and copywriting samples
• Be ready to discuss your understanding of social media trends, tools, and analytics during the interview

ATS Keywords: Social Media Management, Content Creation, Graphic Design, Copywriting, Social Media Analytics, Community Engagement, Digital Marketing, Facebook Ads, Instagram Ads, LinkedIn Ads, Trend Monitoring, Collaboration, Organizational Skills, Data-Driven Decision Making

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's current hiring needs.

🛠️ Tools & Technologies

• Social media platforms: LinkedIn, Facebook, Instagram, Twitter, etc.
• Social media advertising tools: Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Social media management tools (optional): Hootsuite, Buffer, Sprout Social, etc.
• Analytics tools: Google Analytics, social media analytics platforms, etc.

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive success
• Collaboration: Working together to achieve common goals
• Customer Focus: Prioritizing the needs and satisfaction of our customers
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Accountability: Taking responsibility for our actions and delivering on our commitments

Work Style:

• Global and remote team collaboration
• Data-driven decision-making and continuous improvement
• Agile and adaptable, with a focus on results and impact

Self-Assessment Questions:

• Do you thrive in a global, remote work environment with flexible hours?
• Are you comfortable using data and analytics to inform your decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who align with Lago's company values and work style will be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and advertising tools simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the need for creativity with the requirement for data-driven decision-making
• Ensuring consistency in brand voice and messaging across multiple platforms and languages

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position focuses primarily on LinkedIn and Facebook, with other platforms as a secondary priority
• This role requires a strong understanding of both B2B (LinkedIn) and B2C (Facebook) marketing strategies
• Career progression may involve moving into a more specialized role within the marketing department or taking on additional responsibilities as the company grows

ASSUMPTION: Candidates should be prepared to adapt their skills and knowledge to fit the unique requirements of this role and the company's needs.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement on LinkedIn and Facebook
• Creating and curating high-quality content, including graphics and copy, for multiple social media platforms
• Analyzing and reporting on social media metrics and KPIs to optimize campaign performance and make data-driven decisions
• Managing relationships with influencers and partners to coordinate brand activations and collaborations

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Lago?
• What are the key performance indicators (KPIs) for success in this role?
• How does Lago support the professional development and growth of its employees?
• What is the typical career path for someone in this role at Lago?
• How does Lago foster a culture of innovation and collaboration within its global teams?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and skills
• Prepare a portfolio showcasing your content creation skills, including graphic design and copywriting samples
• Be ready to discuss your understanding of social media trends, tools, and analytics during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.