Social Media Manager (m/f/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Hybrid in Copenhagen (minimum of 2-3 days a week from the office)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategy across multiple platforms
• Managing and maintaining a well-planned content calendar
• Crafting engaging, on-brand copy tailored for each platform and audience
• Collaborating with internal teams to source content and ensure posts are visually engaging
• Monitoring social trends, platform updates, and performance analytics to inform optimization
• Engaging with followers, responding to comments and DMs, and fostering a growing community
• Reporting on content performance regularly and making data-informed recommendations

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent communication and organizational skills. Familiarity with design tools like Canva or Figma is also beneficial.

📋 Key Responsibilities

✅ Own and execute our organic social media strategy across platforms (e.g., LinkedIn, Instagram, Twitter/X, Facebook, TikTok)

✅ Manage and maintain a well-planned content calendar aligned with campaigns, launches, and brand priorities

✅ Write compelling, on-brand copy tailored for each platform and audience

✅ Collaborate with and support internal teams (content, product, marketing, comms, HR) to surface great stories and relevant content

✅ Source or create visual assets using Canva/Figma and ensure posts are well-designed and visually engaging

✅ Monitor social trends, platform updates, and performance analytics to inform optimization and experimentation

✅ Engage with our followers, respond to comments and DMs, and help foster a growing, connected community

✅ Report on content performance regularly and make data-informed recommendations

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strategic thinking and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience in social media management, preferably in a fast-paced or high-growth environment

Required Skills:

• Fluency in English (written and spoken)
• Familiarity with Canva and/or Figma
• Strong organizational skills
• Naturally curious and proactive, always on the lookout for content ideas and creative inspiration
• A pulse on social trends and emerging platforms

Preferred Skills:

• Experience with community building and engagement
• Experience with scheduling and analytics tools like Buffer, Hootsuite, Sprout Social, or similar

ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management skills and experience.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market research for the role and location)

Benefits:

• Personal development budget
• Job-related language courses
• Flexible working hours and hybrid work arrangement
• Regular team events and workcations

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home 2-3 days a week

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the Copenhagen area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Consent Management Platforms)

Company Size: Medium (201-500 employees)

Founded: 2017

Company Description:

• Usercentrics is a global leader in consent management platforms (CMP), helping businesses collect, manage, and document user consents on websites and apps while achieving full compliance with global privacy regulations
• The company aims to build a world where user privacy enables a thriving digital ecosystem by providing privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice
• Usercentrics is committed to fostering a positive, vibrant, and inspiring work environment that enables everyone to thrive both personally and professionally

Company Specialties:

• GDPR, ePrivacy, LegalTech, Adtech, Usercentrics, SaaS, Compliance, CMP, Consent Management, Data Protection, Privacy, RegTech, CCPA, LGPD, DMA, Google Consent Mode, Google Certified CMP, App Privacy, Game Privacy, Multi-platform privacy compliance, Consent-led marketing, Privacy-led marketing, Cookieless, Server-side tagging, Server-side tracking, and the future of measurement

Company Website: https://usercentrics.com/

ASSUMPTION: Usercentrics is a fast-growing, international company with a strong focus on privacy and user consent. The company values collaboration, innovation, and continuous learning.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (minimum of 2-3 days a week from the office)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on cross-department projects and initiatives
• Access to personal development budget and job-related language courses

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Copenhagen, Denmark

Geographic Context:

• Copenhagen is the capital and most populated city in Denmark, known for its high quality of life, vibrant culture, and beautiful architecture
• The city is home to a thriving tech industry and offers numerous opportunities for professional growth and development
• Copenhagen has a humid continental climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home 2-3 days a week

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and focused work, while the location in Copenhagen offers a high quality of life and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and team members
• Assessment task or case study (if applicable)
• Final decision and job offer

Key Assessment Areas:

• Social media management skills and experience
• Communication and writing skills
• Creativity and strategic thinking
• Organizational skills and attention to detail
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and skills
• Include specific examples of successful social media campaigns or projects you've worked on
• Demonstrate your understanding of the company and the role by addressing how your skills and experience make you a strong fit
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement

ATS Keywords: Social Media Management, Content Creation, Copywriting, Community Engagement, Visual Design, Analytics, Trend Monitoring, Collaboration, Organization, Proactivity

ASSUMPTION: The application process for this role is likely to be competitive, so it's important to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Canva or Figma (for visual design)
• Buffer, Hootsuite, Sprout Social, or similar (for scheduling and analytics)
• Brandwatch (for social listening and trend monitoring)
• Google Analytics (for performance tracking)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Privacy by design
• Transparency and trust
• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centricity

Work Style:

• Creative and strategic thinking
• Strong communication and writing skills
• Excellent organizational skills and attention to detail
• Proactive and curious mindset
• Ability to work independently and in a team

Self-Assessment Questions:

• How do you align with Usercentrics' company values, particularly 'privacy by design' and 'transparency and trust'?
• How comfortable are you working in a hybrid environment, balancing collaboration and focused work?
• How do your personal work style and preferences fit with the required skills and work style for this role?

ASSUMPTION: Cultural fit is an important consideration for this role, as the ideal candidate will align with Usercentrics' values and work style preferences.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing creative and analytical tasks while maintaining high standards for quality and consistency
• Collaborating effectively with internal teams and stakeholders
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Marketing Coordinator position in other companies, but may have more focus on content creation and less on paid advertising
• In the tech industry, this role may require a stronger understanding of data analytics and privacy regulations
• Career progression may involve moving into a leadership role or specializing in a specific aspect of social media management, such as community management or influencer marketing

ASSUMPTION: This role offers a unique blend of creative and analytical tasks, with a strong focus on privacy and user consent within the tech industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product or feature
• Creating and optimizing visual content for multiple social media platforms
• Analyzing social media performance data to inform strategy and optimization
• Collaborating with internal teams to create and share engaging content that resonates with the target audience

ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities involved in this role, from creative content development to data-driven analysis and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Usercentrics?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Usercentrics support the professional growth and development of its employees?
• What is the team structure and dynamic like, and how does this role collaborate with other teams and departments?
• How does Usercentrics approach work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and skills
• Prepare for interviews by researching the company, the role, and the industry, and practicing common interview questions
• Prepare a portfolio or examples of your social media management work, if applicable
• Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.