Social Media Manager (m/f/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Lisbon, Portugal (Hybrid, minimum 2-3 days a week from the office)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategy across various platforms
• Managing and maintaining a well-planned content calendar
• Crafting engaging, on-brand copy tailored for each platform and audience
• Collaborating with internal teams to source and create visual assets
• Monitoring social trends and platform updates for optimization and experimentation
• Engaging with followers, responding to comments and DMs, and fostering community growth
• Reporting on content performance and making data-informed recommendations

ASSUMPTION: This role requires a proactive, creative individual with a strong understanding of social media trends and platforms. Familiarity with design tools and community building is a plus.

📋 Key Responsibilities

✅ Own and execute our organic social media strategy across platforms (e.g., LinkedIn, Instagram, Twitter/X, Facebook, TikTok)

✅ Manage and maintain a well-planned content calendar aligned with campaigns, launches, and brand priorities

✅ Write compelling, on-brand copy tailored for each platform and audience

✅ Collaborate with and support internal teams (content, product, marketing, comms, HR) to surface great stories and relevant content

✅ Source or create visual assets using Canva/Figma and ensure posts are well-designed and visually engaging

✅ Monitor social trends, platform updates, and performance analytics to inform optimization and experimentation

✅ Engage with our followers, respond to comments and DMs, and help foster a growing, connected community

✅ Report on content performance regularly and make data-informed recommendations

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience in social media management, preferably in a fast-paced or high-growth environment

Required Skills:

• Fluency in English (native-level preferred)
• Familiarity with Canva and/or Figma
• Strong organizational skills
• Naturally curious and proactive
• A pulse on social trends and emerging platforms

Preferred Skills:

• Experience with community building and engagement
• Experience with scheduling and analytics tools like Buffer, Hootsuite, Sprout Social, or similar

ASSUMPTION: Candidates should have a proven track record in social media management and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and market standards for Lisbon)

Benefits:

• Personal development budget
• Job-related language courses
• Flexible working hours
• Hybrid working arrangement
• Regular team events (both on-site and online)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on market research for social media manager roles in Lisbon, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on consent management platforms (CMP) and user privacy

Company Size: Medium (201-500 employees)

Founded: 2017

Company Description:

• Usercentrics is a global leader in consent management platforms (CMP), empowering organizations to embrace data privacy while building trust with their users through freedom of choice.
• The company provides privacy solutions that enable businesses to collect, manage, and document user consents on websites and apps, achieving full compliance with global privacy regulations while facilitating high consent rates and building trust with customers.
• Usercentrics is committed to building a world where user privacy enables a thriving digital ecosystem.

Company Specialties:

• GDPR, ePrivacy, LegalTech, Adtech, Usercentrics, SaaS, Compliance, CMP, Data Protection, Privacy, RegTech, CCPA, LGPD, DMA, Digital Markets Act, Google Consent Mode, Google Certified CMP, App Privacy, Game Privacy, Multi-platform privacy compliance, Consent-led marketing, Privacy-led marketing, Cookieless, Server-side tagging, Server-side tracking, and the future of measurement

Company Website: usercentrics.com

ASSUMPTION: Usercentrics is a fast-growing, international company with a strong focus on user privacy and data protection.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with various internal teams, including content, product, marketing, communications, and HR.

Work Arrangement: Hybrid (minimum of 2-3 days a week from the office)

Growth Opportunities:

• Potential career progression into a senior or management role within the marketing department
• Opportunities to work on cross-department projects and initiatives
• Possibility to gain experience in a fast-growing, international tech company

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, known for its vibrant culture, historic sites, and beautiful landscapes.
• The city offers a high quality of life, with a mild climate, affordable cost of living, and a thriving job market.
• Lisbon is an attractive location for young professionals, with a dynamic startup scene and a strong focus on innovation and technology.

Work Schedule: Full-time (40 hours per week), with flexible working hours and the possibility of workcations (in accordance with the company policy)

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Head of Marketing or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Social media strategy and planning
• Content creation and copywriting skills
• Platform-specific knowledge and understanding of target audiences
• Design and visual content creation
• Community management and engagement
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media management experience and skills.
• Showcase your understanding of Usercentrics' mission and values in your application materials.
• Prepare examples of your previous social media campaigns, content, or community management efforts to discuss during the interview.

ATS Keywords: Social Media Management, Content Creation, Copywriting, Community Engagement, Visual Design, Analytics, Trend Monitoring, Collaboration, Organization, Creativity, Canva, Figma, Brandwatch, Buffer, Hootsuite, Sprout Social

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and the HR department.

🛠️ Tools & Technologies

• Canva
• Figma
• Brandwatch
• Buffer
• Hootsuite
• Sprout Social
• Google Analytics
• Social media platforms (LinkedIn, Instagram, Twitter/X, Facebook, TikTok)

ASSUMPTION: The required tools and technologies may change or evolve over time, depending on the company's needs and the role's specific requirements.

👔 Cultural Fit Considerations

Company Values:

• Privacy by Design
• User-centric
• Transparency
• Collaboration
• Continuous Learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you align with Usercentrics' commitment to user privacy and data protection?
• How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
• How do you stay up-to-date with social media trends and platform updates?

ASSUMPTION: Usercentrics values candidates who are passionate about user privacy, data protection, and continuous learning, as well as those who thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing creative and analytical tasks, requiring strong organizational skills and attention to detail
• Working in a hybrid environment, requiring effective communication and collaboration with both on-site and remote team members

ASSUMPTION: The role may present challenges related to time management, multitasking, and adaptability to a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on organic social media strategy and community engagement, rather than paid advertising or influencer marketing.
• In the context of the industry, this role is unique in its focus on user privacy and data protection through consent management platforms.
• Career path comparison: This role can lead to senior or management positions within the marketing department or related fields, such as digital marketing or communications.

ASSUMPTION: This role is unique in its focus on user privacy and data protection, offering opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product or feature
• Creating and optimizing visual content for various social media platforms
• Engaging with followers and building a community around a specific brand or product
• Analyzing and reporting on social media performance to inform strategy and optimization

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, rather than representing a comprehensive list of potential projects.

❓ Key Questions to Ask During Interview

• How does this role contribute to Usercentrics' mission to build a world where user privacy enables a thriving digital ecosystem?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing department collaborate with other teams, such as product, content, and communications?
• What opportunities are there for professional growth and development within the company?
• How does Usercentrics support work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media management experience and skills, as well as your understanding of Usercentrics' mission and values.
• Prepare examples of your previous social media campaigns, content, or community management efforts to discuss during the interview.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.