📌 Core Information
🔹 Job Title: Social Media Manager (m/f/d)
🔹 Company: KWS SAAT SE
🔹 Location: Einbeck, Lower Saxony, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global social media strategy
- Leading group-wide social media channels and creating engaging content
- Collaborating with cross-functional teams to integrate social media into campaigns
- Monitoring market trends and analyzing media behavior of stakeholders
- Acting as a point of contact for the international social media community
ASSUMPTION: This role requires a high level of creativity, digital native skills, and strong communication abilities to effectively manage KWS' global social media presence.
📋 Key Responsibilities
✅ Further develop and steer global Social Media strategy, including external partners such as agencies
✅ Lead group-wide Social Media channels, including development and implementation of creative concepts
✅ Integrate Social Media channels in cross-channel campaigns, including social advertising
✅ Continuously observe market and competition trends and their implications for Social Media strategy
✅ Analyze media behavior of customers and other stakeholder groups within social channels
✅ Monitor (social listening) Social Media impact and collaborate with relevant stakeholders
✅ Act as a point of contact and interface to the international Social Media community, including trainings and support
✅ Responsible to steer and meet budgets, timelines, and KPIs in assigned projects
✅ Close collaboration with marketing teams globally and across functions
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities and stakeholders.
🎯 Required Qualifications
Education: Preferably an academic degree in communications, agricultural sciences with a focus on marketing/media relations, or comparable
Experience: 0-2 years of relevant professional experience
Required Skills:
- Excellent social media skills (digital native)
- Creativity and high level of can-do-attitude and commitment
- Excellent communication and analytical skills
- Intercultural competence to support a global marketing community
- Good command of English (written and spoken), German language skills are an asset
Preferred Skills:
- First relevant professional experience
- Experience in the life sciences sector (e.g., agriculture)
ASSUMPTION: While relevant experience is preferred, the company values a strong skillset and is willing to invest in the right candidate's professional development.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for entry-level marketing roles in Germany)
Benefits:
- Company Pension Scheme
- Capital Formation Benefits
- Christmas Bonus
- Holiday Bonus
- Childcare Allowance
- Job Bike
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Farming
Company Size: 5,001-10,000 employees
Founded: 1856
Company Description:
- KWS is one of the world’s leading plant breeding companies, with a tradition of family ownership and operation for more than 165 years
- Focuses on plant breeding and the production and sale of seed for corn, sugar beet, cereals, rapeseed, sunflowers, and vegetables
- Employs over 5,000 people in more than 70 countries, working in an international environment with motivated employees and experienced teams
Company Specialties:
- Plant Breeding
- Seed Production
- Seed Sales and Marketing
- Biotechnology
- Genetic Engineering
- Plant Breeding Innovation
- Sustainable Agriculture
Company Website: www.kws.com
ASSUMPTION: KWS offers a dynamic and international work environment, with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports to the Lead of Content & Channel Management
Work Arrangement: Full-time, on-site position with flexible working hours and mobile work possibilities
Growth Opportunities:
- Potential career progression within the marketing department or other functions
- International assignments and exposure to global teams
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with an open and friendly working atmosphere
Office Location(s): Einbeck, Lower Saxony, Germany
Geographic Context:
- Einbeck is a town in southern Lower Saxony, Germany, with a population of approximately 30,000
- Known for its historic old town and cultural events, such as the Einbecker Kultursommer
- Offers a good quality of life with easy access to nature and recreational activities
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: Einbeck provides a pleasant living environment with a good work-life balance, and the company's headquarters offers a supportive and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Social media skills and creativity
- Communication and analytical skills
- Intercultural competence and language skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of KWS' business and social media landscape
- Prepare examples of your social media campaigns or projects to showcase your creativity and skills
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Social Media, Digital Native, Creativity, Marketing, Communications, Global, Strategy, Campaigns, Stakeholders, English, German
ASSUMPTION: The application process may vary depending on the hiring manager and the number of applicants, but generally follows a structured and fair approach.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Closeness
- Reliability
- Foresight
- Independence
Work Style:
- Collaborative and team-oriented
- Dynamic and international
- Focused on innovation and sustainability
Self-Assessment Questions:
- How do you align with KWS' company values, and how can you contribute to our culture?
- How comfortable are you working in an international, dynamic team with flat hierarchies?
- How do you approach continuous learning and professional development?
ASSUMPTION: KWS values a strong cultural fit and looks for candidates who can contribute to their collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing global social media channels and stakeholders with varying time zones and cultural backgrounds
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing multiple responsibilities and projects while meeting budgets, timelines, and KPIs
- Adapting to a large, international organization with a strong company culture
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in other industries, but may have a stronger focus on agricultural and sustainability-related content
- Compared to other marketing roles, this position requires a higher level of creativity and digital native skills
- Career progression may involve moving into other marketing or communications roles within the company or across the industry
ASSUMPTION: While this role shares similarities with other Social Media Manager positions, its unique focus on the agricultural industry sets it apart.
📝 Sample Projects
- Developing and implementing a global social media campaign to launch a new seed product
- Analyzing market trends and competitor activities to inform KWS' social media strategy
- Creating and executing a social media advertising campaign to increase brand awareness and engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives a Social Media Manager at KWS might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for KWS?
- What are the most significant challenges facing the social media team currently, and how can this role address them?
- How does KWS support the professional development and growth of its employees?
- What are the expectations for international collaboration and communication within this role?
- How does KWS measure the success of its social media efforts, and what KPIs are most important?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media campaigns or projects to showcase your creativity and skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
