📌 Core Information
🔹 Job Title: Social Media Manager (m/f/x/d, Hybrid) (Temporary contract until end of March 2026)
🔹 Company: Swiss Re
🔹 Location: Zürich, Switzerland
🔹 Job Type: Temporary
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-09
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing Swiss Re's social media channels
- Creating and executing content strategies
- Collaborating with cross-functional teams
- Analyzing performance and optimizing campaigns
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Build, coordinate, and run Swiss Re's presence across social media channels
✅ Supervise, plan, and deliver content across platforms using scheduling tools
✅ Provide consultation on social media campaigns and ad hoc posts
✅ Manage community engagement and respond to comments
✅ Use analytics data to inform content development and strategy
✅ Stay up-to-date with social media trends and tools
✅ Collaborate with partners within and outside of Group Communications
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in social media management and creative development
Required Skills:
- Excellent written and verbal communication skills in English
- Strong storytelling, writing, and editing skills
- Analytical skills and data-driven mindset
- Proven experience with social media management tools (e.g., Hootsuite)
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience with social media advertising
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the insurance industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on industry standards for a mid-senior level role in Switzerland)
Benefits:
- Competitive benefits package
- Flexible working hours
- Hybrid work arrangement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1863
Company Description:
- Swiss Re is a leading wholesale provider of reinsurance, insurance, and other insurance-based forms of risk transfer
- Deals direct and works through brokers, serving a global client base consisting of insurance companies, mid-to-large-sized corporations, and public sector clients
- Headquartered in Zurich, Switzerland, with offices in over 70 countries
Company Specialties:
- Reinsurance
- Insurance Linked Securities
- Public Sector/Emerging Markets
- Insurance
- Risk transfer
- Property & Casualty
- Life & Health
Company Website: www.swissre.com
ASSUMPTION: Swiss Re's large size and global presence offer applicants extensive career growth opportunities and diverse work environments.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Head of Group Communications
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to grow into a leadership role within the Group Communications team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a global organization and work with diverse stakeholders
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Zürich, Switzerland
Geographic Context:
- Zürich is the largest city in Switzerland and a major financial hub
- The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities
- Zürich is well-connected by public transportation, with easy access to the rest of Switzerland and Europe
Work Schedule: Standard office hours with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between work-life integration and access to urban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Group Communications
Key Assessment Areas:
- Social media expertise and strategic thinking
- Communication and interpersonal skills
- Project management and organizational skills
- Cultural fit and alignment with Swiss Re's values
Application Tips:
- Highlight relevant social media experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Swiss Re's business and the role's requirements
- Prepare examples of your social media content and campaign ideas
- Research Swiss Re's industry and competitors to show your knowledge of the market
ATS Keywords: Social Media Management, Content Strategy, Community Management, Analytics, Reinsurance, Insurance, Marketing & Communications
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and potential to contribute to Swiss Re's success.
🛠️ Tools & Technologies
- Hootsuite
- Canva or similar graphic design tools
- Social media analytics tools (e.g., Sprout Social, Buffer, or built-in platform analytics)
- Microsoft Office Suite or similar productivity tools
ASSUMPTION: The required tools and technologies for this role are standard in the social media management industry.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- High performing
- Innovative
- Resilient
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator with excellent written and verbal skills?
- Do you have a proven track record of managing social media channels and creating engaging content?
- Are you comfortable working with data and analytics to inform decision-making?
- Do you align with Swiss Re's company values and work style?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Swiss Re's values and work style, as well as a passion for social media and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple social media channels and content streams simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing creative and analytical aspects of the role
- Working with diverse stakeholders and managing expectations
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work in the insurance industry and gain exposure to a global organization
- Swiss Re's large size and global presence provide extensive resources and career growth opportunities
- This role may require more experience with analytics and data-driven decision-making than similar positions in other industries
ASSUMPTION: Candidates should consider their long-term career goals and whether the insurance industry and Swiss Re's work environment align with their aspirations.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness of Swiss Re's corporate social responsibility initiatives
- Creating and implementing a content strategy to improve engagement and reach on Swiss Re's LinkedIn page
- Managing a crisis communication plan and responding to negative comments or reviews on social media platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the social media manager may face in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the overall communications strategy for Swiss Re?
- What opportunities are there for professional development and growth within the Group Communications team?
- How does Swiss Re support work-life balance for its employees?
- What are the key priorities for the first 90 days in this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media experience and skills
- Write a cover letter explaining your motivation for the role and how your background and skills make you a strong fit
- Prepare examples of your social media content and campaign ideas to showcase your creativity and strategic thinking
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
