Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d)

🔹 Company: Werner Otto GmbH

🔹 Location: Hamelin, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Independently developing and implementing social media strategies
• Creating and publishing engaging content on various social media platforms
• Analyzing campaign performance and interacting with the online community
• Developing marketing materials for both digital and print platforms

ASSUMPTION: This role requires a proactive and creative individual who can work independently and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Social Media Management: Develop and implement social media strategies, create and publish engaging content, and analyze campaign performance.

✅ Content Creation: Produce high-quality visual and video content showcasing the company's projects and services.

✅ Community Management: Engage with the online community, respond to comments and messages, and foster brand loyalty.

✅ Marketing Material Development: Design and create marketing materials for various platforms, ensuring consistent branding.

ASSUMPTION: This role may require occasional travel to project sites for content creation.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communications, or a related field.

Experience: At least 2-5 years of experience in social media management, preferably in the construction industry.

Required Skills:

• Proven experience in social media management and content creation
• Strong communication and teamwork skills
• Creativity and innovation in developing engaging content
• Proficiency in photo and video editing tools
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of the construction industry
• Fluency in English (B2 level or above)

ASSUMPTION: A valid driver's license (class B) is required for this role, as occasional travel to project sites may be necessary.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Unlimited contract and long-term career prospects
• Interesting and varied projects and work areas
• Modern technology and communication tools
• Performance-based remuneration and additional benefits
• Employee-specific further training and development opportunities
• Company pension scheme
• JobRad, HanseFit, and other employee benefits
• Bonus systems
• Free drinks and fruit at the workplace
• Subsidized lunch

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager in the construction industry in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Construction. Werner Otto GmbH specializes in demolition, earthworks, and recycling services, with a focus on the north German market.

Company Size: Small (51-200 employees). This size allows for a more personal work environment and closer collaboration with team members.

Founded: 1951. The company has a long history and established reputation in the construction industry.

Company Description:

• Werner Otto GmbH is a leading specialist for demolition, earthworks, and recycling services
• The company operates modern machinery, has its own logistics and disposal infrastructure, and employs a young team
• Werner Otto GmbH focuses on short decision-making processes, high problem-solving skills, and the opportunity to create "new space for ideas"

Company Specialties:

• Demolition work
• Earthworks
• Recycling services
• Hazardous substance remediation
• Demolition and dismantling

Company Website: abbruch-otto.de

ASSUMPTION: Werner Otto GmbH values innovation and creativity, as reflected in its company slogan, "Neuer Raum für Ideen" (New Space for Ideas).

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for professional growth and development within the company.

Reporting Structure: The Social Media Manager reports directly to the Marketing Department and works closely with other departments, such as Project Management and Sales.

Work Arrangement: On-site, with occasional travel to project sites for content creation.

Growth Opportunities:

• Advancement to a senior role within the Marketing Department
• Expansion of responsibilities to include additional marketing channels or projects
• Opportunities to work on high-profile projects and collaborate with industry partners

ASSUMPTION: Werner Otto GmbH encourages employee development and offers training and further education opportunities to support career growth.

🌍 Location & Work Environment

Office Type: Modern, well-equipped offices with state-of-the-art technology and communication tools.

Office Location(s): Hamelin, Lower Saxony, Germany

Geographic Context:

• Hamelin is a mid-sized city in Lower Saxony, with a population of around 55,000
• The city is known for its rich history and cultural attractions, such as the Hamelin Cathedral and the Weser Renaissance Museum
• Hamelin offers a high quality of life, with a low crime rate, affordable housing, and excellent educational opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours. The company offers a good work-life balance and supports employees in managing their personal and professional responsibilities.

ASSUMPTION: Werner Otto GmbH values work-life balance and offers flexible working arrangements to accommodate employees' needs.

💼 Interview & Application Insights

Typical Process:

• Online application and initial screening
• Phone or video call interview to discuss qualifications and expectations
• On-site interview with the Marketing Department and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Social media management skills and experience
• Creativity and innovation in content creation
• Communication and teamwork skills
• Adaptability and problem-solving skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media management and content creation work
• Demonstrate your understanding of the construction industry and Werner Otto GmbH's services
• Prepare questions to ask the interviewer about the company, team, and role

ATS Keywords: Social Media Management, Content Creation, Community Management, Marketing, Construction Industry, German Fluency

ASSUMPTION: Werner Otto GmbH uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, LinkedIn, Twitter
• Photo and video editing tools: Adobe Creative Suite, iMovie, or similar
• Social media analytics tools: Hootsuite, Sprout Social, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the individual's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and quality
• Sustainability and responsibility

Work Style:

• Independent and proactive
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and problem-solving

Self-Assessment Questions:

• Do you have a proven track record of success in social media management and content creation?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you passionate about the construction industry and eager to contribute to the company's success?

ASSUMPTION: Werner Otto GmbH values employees who are proactive, creative, and committed to delivering high-quality work that aligns with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation projects simultaneously
• Keeping up with industry trends and best practices in social media management
• Occasional travel to project sites for content creation
• Working in a fast-paced and dynamic environment with tight deadlines

ASSUMPTION: Werner Otto GmbH offers a supportive work environment and provides employees with the resources and training they need to overcome these challenges.

📈 Similar Roles Comparison

• Social Media Manager vs. Digital Marketing Specialist: Both roles focus on digital marketing, but the Social Media Manager role is more specialized in social media platforms and content creation.
• Construction Industry vs. Other Industries: The construction industry has unique challenges and opportunities for social media management, such as showcasing large-scale projects and engaging with a diverse audience.
• Mid-level vs. Entry-level or Senior-level Roles: Mid-level Social Media Manager roles offer opportunities for professional growth and development, with the potential to advance to senior roles or expand responsibilities.

ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company, industry, and job level.

📝 Sample Projects

• Developing and implementing a social media strategy for a major construction project
• Creating engaging content, such as photos, videos, and infographics, to showcase the company's services and projects
• Analyzing campaign performance and adjusting strategies to optimize results
• Collaborating with other departments, such as Project Management and Sales, to create targeted content and marketing materials

ASSUMPTION: The specific projects and responsibilities of the Social Media Manager role may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the Marketing Department collaborate with other departments, such as Project Management and Sales?
• What opportunities are there for professional growth and development within the company?
• How does Werner Otto GmbH support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management and content creation work
• Research Werner Otto GmbH and the construction industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.