Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d)

🔹 Company: contentkueche GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies for clients
• Creating and optimizing content for various social media platforms
• Managing and growing client social media communities
• Analyzing and optimizing social media performance using relevant KPIs

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Developing and implementing social media strategies for clients

✅ Creating and optimizing content (text, image, video) for various social media platforms

✅ Managing and growing client social media communities

✅ Monitoring, analyzing, and optimizing social media performance using relevant KPIs

✅ Collaborating with internal teams and external partners/agencies

ASSUMPTION: The role may require occasional weekend work or evening hours to manage client social media accounts and campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in social media marketing or content marketing, ideally in an agency setting

Required Skills:

• Proven experience in social media marketing and content creation
• Strong knowledge of social media platforms (TikTok, Meta, YouTube, LinkedIn)
• Experience with performance marketing, paid ads, and social media analytics
• Excellent communication and teamwork skills
• Fluency in German and English

Preferred Skills:

• Experience with project management tools
• Knowledge of SEO and content strategy

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience and industry standards for a mid-sized company in Munich)

Benefits:

• Creative and dynamic work environment
• Room for ideas and innovations
• Exciting projects and clients
• Flat hierarchies and open corporate culture
• Training opportunities and individual development perspectives
• Modern office in prime location

Working Hours: Full-time (40 hours/week), with some flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-sized company in Munich. Actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (mid-sized company)

Founded: 2011

Company Description:

• Contentkueche is a content marketing agency based in Munich
• Focuses on developing strategies, content creation, and successful distribution
• Offers services in social media, SEO, online consulting, and more

Company Specialties:

• Social Media
• Content Marketing
• SEO
• Online Consulting
• TikTok
• Instagram
• Online Marketing
• Consulting
• Conceptualization
• Content Production
• YouTube
• Video Production
• Campaigns
• Brand Awareness

Company Website: www.contentkueche.de

ASSUMPTION: Contentkueche's focus on creativity and innovation makes it an attractive workplace for candidates seeking a dynamic environment.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the management team

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company
• Opportunities to work on diverse projects and clients
• Chance to develop skills in related areas, such as SEO or content strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the company.

🌍 Location & Work Environment

Office Type: Modern office in prime location

Office Location(s): Herzogstrasse 64, Munich, Bavaria 80803, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• Known for its vibrant culture, rich history, and strong economy
• Offers a high quality of life with numerous recreational opportunities

Work Schedule: Full-time (40 hours/week), with some flexibility for remote work

ASSUMPTION: Munich's vibrant culture and strong economy make it an attractive location for professionals in the marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Social media marketing expertise
• Content creation and strategy skills
• Communication and teamwork abilities
• Cultural fit with the company

Application Tips:

• Highlight relevant experience and achievements in social media marketing
• Include a well-structured resume and cover letter tailored to the role
• Prepare examples of successful social media campaigns or projects
• Research the company and be prepared to discuss how your skills and experience align with their needs

ATS Keywords: Social Media Marketing, Content Marketing, Performance Marketing, Paid Ads, Social Media Analytics, Creative Thinking, Strategic Thinking, Communication Skills, Team Skills, German Language, English Language

ASSUMPTION: Contentkueche's application process is designed to assess candidates' skills and cultural fit, with a focus on social media marketing expertise and communication abilities.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Client focus and results-driven approach

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you thrive in a creative and dynamic work environment?
• Are you comfortable working in a team and collaborating with others?
• Do you have a strong client focus and a results-driven approach?

ASSUMPTION: Contentkueche values candidates who are creative, collaborative, and results-driven, with a strong focus on client success.

⚠️ Potential Challenges

• Managing multiple client social media accounts and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Occasional weekend or evening work to manage client social media accounts and campaigns
• Balancing creative and strategic thinking with data-driven decision-making

ASSUMPTION: These challenges require strong time management, organizational, and multitasking skills, as well as the ability to adapt to change and make data-driven decisions.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist: The former role requires more strategic thinking and experience, while the latter focuses more on day-to-day content creation and community management
• Social Media Manager vs. Content Marketing Manager: Both roles require strong creative and strategic thinking, but the former focuses specifically on social media, while the latter oversees all content marketing channels
• Career path: Social Media Manager → Senior Social Media Manager → Director of Social Media → VP of Marketing → CMO

ASSUMPTION: These comparisons highlight the unique aspects of the Social Media Manager role and provide context for career growth and progression.

📝 Sample Projects

• Developing and implementing a social media strategy for a new client, including content creation, community management, and performance analysis
• Creating and optimizing content for multiple social media platforms to increase engagement and reach
• Managing and growing a client's social media community, including responding to comments and messages, and fostering brand loyalty

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company's social media presence, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its social media campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These interview questions help candidates assess the company's culture, priorities, and expectations for the role, as well as their own fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful social media campaigns or projects to showcase your expertise
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.