📌 Core Information
🔹 Job Title: Social Media Manager (m/w/d)
🔹 Company: Springer Nature
🔹 Location: Berlin and Heidelberg
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content with a focus on graphics, videos, and visual storytelling
- Managing and building positive relationships with Springer Nature's communities on social media
- Monitoring brand mentions and supporting reputation protection
- Developing, executing, and reporting on social media campaigns
ASSUMPTION: This role requires a strong visual storytelling skillset and the ability to work effectively in a global context.
📋 Key Responsibilities
✅ Content Creation: Create posts for Springer Nature’s social media channels with a focus on graphics, videos, and visual storytelling
✅ Community Management: Engage with our communities on social media, proactively build positive relationships, and reactively respond to online criticism
✅ Social Listening & Issues Management: Work with a social media tool to listen for (especially) negative brand mentions and support in protecting our reputation
✅ Campaign Management: Develop, execute, and report on performance of social media campaigns in collaboration with internal and external stakeholders
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring both strong visual skills and data-driven decision making.
🎯 Required Qualifications
Education: University degree in a related field or equivalent work experience
Experience: Proven experience in Social Media Communications or Marketing or a comparable background
Required Skills:
- Advanced knowledge of social media tools as well as image and video editing tools
- Data-driven and strong analytical mind
- Excellent verbal and written communication skills in English and German
- Excellent interpersonal skills, preferably within a global context and the ability to cultivate strong working relationships across multiple teams, cultures, and geographies, with a range of stakeholder groups
- Organized approach and ability to multitask, versatile and resilient
Preferred Skills:
- Experience working in a global context
- Familiarity with the research or publishing industry
ASSUMPTION: Candidates should have a strong portfolio showcasing their visual storytelling skills and experience in social media management.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI estimate based on industry standards for experience level and location)
Benefits:
- Flexible working hours and hybrid work arrangement
- Comprehensive health and wellness benefits
- Generous pension contributions
- Employee discounts on Springer Nature products and services
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Springer Nature is a leading global publisher of research, serving the research community for over 180 years. They publish nearly one million books, journals, and other resources annually, covering a wide range of academic and professional fields.
Company Size: Springer Nature employs over 10,000 people worldwide, providing a large and diverse work environment. This size allows for ample opportunities for collaboration and growth.
Founded: Springer Nature was founded in 1842 and has since grown to become a global leader in academic publishing.
Company Description:
- Springer Nature is a purpose-driven company, committed to opening doors to discovery for researchers, clinicians, educators, and professionals worldwide.
- Their mission is to ensure that fundamental knowledge can be found, verified, understood, and used, driving progress and improving lives.
- Springer Nature is home to some of the world's most influential journals, including Nature, and has published over one million Open Access articles.
Company Specialties:
- Publishing
- Science
- Technology
- Medicine
- Business
- Education
- and Research
Company Website: https://group.springernature.com/
ASSUMPTION: Springer Nature's large size and global presence offer candidates the opportunity to work on a wide range of projects and collaborate with diverse teams.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports to the Corporate Affairs team and works closely with various internal and external stakeholders
Work Arrangement: Hybrid work arrangement, with the option to work remotely up to 2 days per week
Growth Opportunities:
- Progression to a senior role within the Corporate Affairs team or other departments
- Expanding responsibilities and taking on more strategic projects
- Gaining experience working in a global context and collaborating with diverse teams
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, communications, and reputation management in a global context.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities
Office Location(s): Berlin and Heidelberg
Geographic Context:
- Berlin: A vibrant, multicultural city with a thriving tech and startup scene, offering a high quality of life and numerous cultural attractions
- Heidelberg: A historic university town with a picturesque old town, located near the Neckar River and surrounded by beautiful landscapes
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance and the opportunity to enjoy the best of both city and suburban living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Corporate Affairs team
- Final interview with the department head or director
Key Assessment Areas:
- Candidates' visual storytelling skills and portfolio
- Experience in social media management and community engagement
- Data-driven mindset and analytical skills
- Communication and interpersonal skills, particularly in a global context
Application Tips:
- Tailor your resume and cover letter to highlight your visual storytelling skills and experience in social media management
- Prepare a portfolio showcasing your best work, with a focus on graphics, videos, and visual storytelling
- Research Springer Nature's mission and values, and be prepared to discuss how your skills and experience align with their goals
ATS Keywords: Social Media Manager, Marketing, Communications, Content Creation, Community Management, Social Listening, Campaign Management, Data Analysis, Visual Storytelling, Global Context, Hybrid Work
ASSUMPTION: Springer Nature's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a global, collaborative environment.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Candidates should be proficient in using social media management, graphic design, and video editing tools, as well as data analysis tools to inform their content strategy.
👔 Cultural Fit Considerations
Company Values:
- Progress: Springer Nature is committed to driving progress in research, education, and healthcare
- Quality: They strive for excellence in all aspects of their work
- Integrity: Springer Nature upholds the highest ethical standards in their business practices
Work Style:
- Collaborative: Springer Nature values teamwork and cross-functional collaboration
- Innovative: They encourage creativity and new ideas to drive progress
- Global: Springer Nature operates in a global context, with a diverse workforce and customer base
Self-Assessment Questions:
- How do you align with Springer Nature's commitment to driving progress in research and education?
- How comfortable are you working in a global context and collaborating with diverse teams?
- How do you approach balancing creativity and data-driven decision making in your work?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Springer Nature's values and work style, particularly in the areas of progress, quality, and integrity.
⚠️ Potential Challenges
- Managing multiple social media channels and creating engaging content on a daily basis
- Balancing creative and analytical tasks, requiring both visual storytelling skills and data-driven decision making
- Working effectively in a global context, collaborating with diverse teams, and managing stakeholder relationships
- Adapting to a fast-paced, dynamic work environment and responding to changing priorities
ASSUMPTION: These challenges are inherent to the role and require a strong, versatile candidate with a mix of creative and analytical skills.
📈 Similar Roles Comparison
- Social Media Manager (m/w/d) at Springer Nature vs. Social Media Manager at a tech startup: Springer Nature's role offers a more established, global context with a focus on research and education, while the startup role may provide more rapid growth and innovation
- Industry-specific context: Springer Nature's role requires a deep understanding of the research and publishing industry, while other roles may focus on consumer goods, technology, or other sectors
- Career path comparison: This role offers opportunities for growth and development within Springer Nature's global organization, with potential progression to senior roles in Corporate Affairs or other departments
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in other industries or company sizes.
📝 Sample Projects
- Creating a social media campaign to promote a new journal launch, including graphics, videos, and targeted advertising
- Developing a social listening strategy to monitor brand mentions and protect Springer Nature's reputation online
- Analyzing social media performance data to inform content strategy and improve engagement
ASSUMPTION: These sample projects illustrate the mix of creative and analytical tasks required for this role, as well as the importance of data-driven decision making.
❓ Key Questions to Ask During Interview
- How does this role fit into Springer Nature's overall marketing and communications strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Springer Nature support work-life balance and employee well-being, particularly for hybrid workers?
- What opportunities are there for professional development and growth within the Corporate Affairs team or other departments?
- How does Springer Nature approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions demonstrate a candidate's interest in Springer Nature's mission, culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/job/Berlin/Social-Media-Manager--m-w-d-_JR102832
- Tailor your resume and cover letter to highlight your visual storytelling skills and experience in social media management
- Prepare a portfolio showcasing your best work, with a focus on graphics, videos, and visual storytelling
- Be prepared to discuss your approach to balancing creativity and data-driven decision making in your work
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
