S

Social Media Manager (m/w/d)

Springer Nature
Full-time
On-site
Berlin, Berlin, Germany
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager (m/w/d)

πŸ”Ή Company: Springer Nature

πŸ”Ή Location: Berlin and Heidelberg

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 29, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging social media content with a focus on graphics, videos, and visual storytelling
  • Managing and building positive relationships with Springer Nature's communities on social media
  • Monitoring brand mentions and supporting reputation protection
  • Developing, executing, and reporting on social media campaigns

ASSUMPTION: This role requires a strong visual storytelling skillset and the ability to work effectively in a global context.

πŸ“‹ Key Responsibilities

βœ… Content Creation: Create posts for Springer Nature’s social media channels with a focus on graphics, videos, and visual storytelling

βœ… Community Management: Engage with our communities on social media, proactively build positive relationships, and reactively respond to online criticism

βœ… Social Listening & Issues Management: Work with a social media tool to listen for (especially) negative brand mentions and support in protecting our reputation

βœ… Campaign Management: Develop, execute, and report on performance of social media campaigns in collaboration with internal and external stakeholders

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring both strong visual skills and data-driven decision making.

🎯 Required Qualifications

Education: University degree in a related field or equivalent work experience

Experience: Proven experience in Social Media Communications or Marketing or a comparable background

Required Skills:

  • Advanced knowledge of social media tools as well as image and video editing tools
  • Data-driven and strong analytical mind
  • Excellent verbal and written communication skills in English and German
  • Excellent interpersonal skills, preferably within a global context and the ability to cultivate strong working relationships across multiple teams, cultures, and geographies, with a range of stakeholder groups
  • Organized approach and ability to multitask, versatile and resilient

Preferred Skills:

  • Experience working in a global context
  • Familiarity with the research or publishing industry

ASSUMPTION: Candidates should have a strong portfolio showcasing their visual storytelling skills and experience in social media management.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI estimate based on industry standards for experience level and location)

Benefits:

  • Flexible working hours and hybrid work arrangement
  • Comprehensive health and wellness benefits
  • Generous pension contributions
  • Employee discounts on Springer Nature products and services

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Springer Nature is a leading global publisher of research, serving the research community for over 180 years. They publish nearly one million books, journals, and other resources annually, covering a wide range of academic and professional fields.

Company Size: Springer Nature employs over 10,000 people worldwide, providing a large and diverse work environment. This size allows for ample opportunities for collaboration and growth.

Founded: Springer Nature was founded in 1842 and has since grown to become a global leader in academic publishing.

Company Description:

  • Springer Nature is a purpose-driven company, committed to opening doors to discovery for researchers, clinicians, educators, and professionals worldwide.
  • Their mission is to ensure that fundamental knowledge can be found, verified, understood, and used, driving progress and improving lives.
  • Springer Nature is home to some of the world's most influential journals, including Nature, and has published over one million Open Access articles.

Company Specialties:

  • Publishing
  • Science
  • Technology
  • Medicine
  • Business
  • Education
  • and Research

Company Website: https://group.springernature.com/

ASSUMPTION: Springer Nature's large size and global presence offer candidates the opportunity to work on a wide range of projects and collaborate with diverse teams.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports to the Corporate Affairs team and works closely with various internal and external stakeholders

Work Arrangement: Hybrid work arrangement, with the option to work remotely up to 2 days per week

Growth Opportunities:

  • Progression to a senior role within the Corporate Affairs team or other departments
  • Expanding responsibilities and taking on more strategic projects
  • Gaining experience working in a global context and collaborating with diverse teams

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, communications, and reputation management in a global context.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities

Office Location(s): Berlin and Heidelberg

Geographic Context:

  • Berlin: A vibrant, multicultural city with a thriving tech and startup scene, offering a high quality of life and numerous cultural attractions
  • Heidelberg: A historic university town with a picturesque old town, located near the Neckar River and surrounded by beautiful landscapes

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance and the opportunity to enjoy the best of both city and suburban living.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-depth interview with the Corporate Affairs team
  • Final interview with the department head or director

Key Assessment Areas:

  • Candidates' visual storytelling skills and portfolio
  • Experience in social media management and community engagement
  • Data-driven mindset and analytical skills
  • Communication and interpersonal skills, particularly in a global context

Application Tips:

  • Tailor your resume and cover letter to highlight your visual storytelling skills and experience in social media management
  • Prepare a portfolio showcasing your best work, with a focus on graphics, videos, and visual storytelling
  • Research Springer Nature's mission and values, and be prepared to discuss how your skills and experience align with their goals

ATS Keywords: Social Media Manager, Marketing, Communications, Content Creation, Community Management, Social Listening, Campaign Management, Data Analysis, Visual Storytelling, Global Context, Hybrid Work

ASSUMPTION: Springer Nature's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to thrive in a global, collaborative environment.

πŸ› οΈ Tools & Technologies

  • Social media management platforms (e.g., Hootsuite, Sprout Social)
  • Graphic design tools (e.g., Adobe Creative Suite, Canva)
  • Video editing software (e.g., Adobe Premiere Pro, iMovie)
  • Data analysis tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: Candidates should be proficient in using social media management, graphic design, and video editing tools, as well as data analysis tools to inform their content strategy.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Progress: Springer Nature is committed to driving progress in research, education, and healthcare
  • Quality: They strive for excellence in all aspects of their work
  • Integrity: Springer Nature upholds the highest ethical standards in their business practices

Work Style:

  • Collaborative: Springer Nature values teamwork and cross-functional collaboration
  • Innovative: They encourage creativity and new ideas to drive progress
  • Global: Springer Nature operates in a global context, with a diverse workforce and customer base

Self-Assessment Questions:

  • How do you align with Springer Nature's commitment to driving progress in research and education?
  • How comfortable are you working in a global context and collaborating with diverse teams?
  • How do you approach balancing creativity and data-driven decision making in your work?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Springer Nature's values and work style, particularly in the areas of progress, quality, and integrity.

⚠️ Potential Challenges

  • Managing multiple social media channels and creating engaging content on a daily basis
  • Balancing creative and analytical tasks, requiring both visual storytelling skills and data-driven decision making
  • Working effectively in a global context, collaborating with diverse teams, and managing stakeholder relationships
  • Adapting to a fast-paced, dynamic work environment and responding to changing priorities

ASSUMPTION: These challenges are inherent to the role and require a strong, versatile candidate with a mix of creative and analytical skills.

πŸ“ˆ Similar Roles Comparison

  • Social Media Manager (m/w/d) at Springer Nature vs. Social Media Manager at a tech startup: Springer Nature's role offers a more established, global context with a focus on research and education, while the startup role may provide more rapid growth and innovation
  • Industry-specific context: Springer Nature's role requires a deep understanding of the research and publishing industry, while other roles may focus on consumer goods, technology, or other sectors
  • Career path comparison: This role offers opportunities for growth and development within Springer Nature's global organization, with potential progression to senior roles in Corporate Affairs or other departments

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in other industries or company sizes.

πŸ“ Sample Projects

  • Creating a social media campaign to promote a new journal launch, including graphics, videos, and targeted advertising
  • Developing a social listening strategy to monitor brand mentions and protect Springer Nature's reputation online
  • Analyzing social media performance data to inform content strategy and improve engagement

ASSUMPTION: These sample projects illustrate the mix of creative and analytical tasks required for this role, as well as the importance of data-driven decision making.

❓ Key Questions to Ask During Interview

  • How does this role fit into Springer Nature's overall marketing and communications strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Springer Nature support work-life balance and employee well-being, particularly for hybrid workers?
  • What opportunities are there for professional development and growth within the Corporate Affairs team or other departments?
  • How does Springer Nature approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These questions demonstrate a candidate's interest in Springer Nature's mission, culture, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/job/Berlin/Social-Media-Manager--m-w-d-_JR102832
  • Tailor your resume and cover letter to highlight your visual storytelling skills and experience in social media management
  • Prepare a portfolio showcasing your best work, with a focus on graphics, videos, and visual storytelling
  • Be prepared to discuss your approach to balancing creativity and data-driven decision making in your work
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.