Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d)

🔹 Company: Estrel Berlin

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational management of social media channels
• Content creation and community engagement
• Performance analysis and trend identification
• Collaboration with marketing teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on creativity and data-driven decision making.

📋 Key Responsibilities

✅ Strategic and operative management of social media channels, with a focus on Instagram, Facebook, and LinkedIn

✅ Development and implementation of creative content formats, including research, text creation, and selection of visual materials

✅ Planning, creation, and publication of editorial content in close coordination with the marketing department

✅ Community management: moderation, interaction with followers, active dialogue building, and follower generation

✅ Analysis and reporting of reach, engagement, and campaign performance (including monitoring)

✅ Identification of relevant trends, topics, and target groups

ASSUMPTION: This role requires a high level of self-motivation and independence, as well as strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Completed degree or comparable education in marketing, communication, digital media, or a related field

Experience: Proven experience in social media management and community management, particularly on Instagram, Facebook, and LinkedIn

Required Skills:

• Excellent language skills in German and English (written and spoken)
• Strong creativity in text creation and content planning
• Proficiency in photo, video, and graphic editing for social media
• Familiarity with common tools for content planning, analysis, and monitoring, as well as AI integration
• Structured, independent working style with a hands-on mentality
• Experience in the hospitality, F&B, events, or similar industries

Preferred Skills:

• Experience with social media advertising
• Knowledge of the hotel and event industry

ASSUMPTION: Candidates with a strong portfolio showcasing their creativity and relevant industry experience will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Family & Friends Rate
• Unlimited contract
• 28 days of vacation with increasing vacation time after seniority
• Christmas and vacation bonus
• Free employee parking
• Company pension scheme and capital-forming benefits
• Subsidized public transportation ticket
• Subsidized Urban Sports Club membership
• JobRad - Leasing a bicycle for commuting and leisure
• Personights - exclusive offers for employees in other hotels
• Employee restaurant - fresh and affordable meals on-site
• Broad range of training and development opportunities, including Estrel Academy for career development

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event-related tasks)

ASSUMPTION: The salary range is based on industry standards for similar roles and the company's size. Benefits are comprehensive and reflect the company's commitment to employee well-being and development.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services - Estrel Berlin is Europe's largest hotel, congress, and entertainment center, hosting over 1,800 events annually.

Company Size: Medium (501-1,000 employees) - Estrel Berlin offers a dynamic and collaborative work environment with ample opportunities for professional growth.

Founded: 1994 - Estrel Berlin has a rich history and a strong reputation in the events industry, with a focus on innovation and sustainability.

Company Description:

• Estrel Berlin is a leading venue for conferences, galas, trade fairs, and media events, with 30,000 sqm of multifunctional event space
• The Estrel Hotel, with 1,125 rooms, and the in-house show productions of „Stars in Concert“ further enhance the company's offerings
• Estrel Berlin is committed to exceptional customer service, sustainability, and employee development

Company Specialties:

• Hotel and venue management
• Catering and entertainment
• Congress center and event location
• Show productions and event management

Company Website: www.estrel.com

ASSUMPTION: Estrel Berlin's diverse range of services and commitment to excellence make it an attractive employer in the events industry.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for career progression within the marketing department and the broader organization.

Reporting Structure: The Social Media Manager reports directly to the Marketing Department and collaborates closely with other departments, such as Sales and Events.

Work Arrangement: On-site, with flexibility for remote work during events or when required by the role.

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion into other areas of the business, such as events or sales
• Opportunities for international assignments, as Estrel Berlin welcomes guests and customers from around the world

ASSUMPTION: Estrel Berlin's diverse range of services and commitment to employee development provide ample opportunities for career growth and advancement.

🌍 Location & Work Environment

Office Type: On-site, with a modern and well-equipped workspace in the heart of Berlin

Office Location(s): Sonnenallee 225, Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
• The office is located in the Neukölln district, with easy access to public transportation and nearby amenities
• Berlin's central location in Europe makes it an ideal hub for international events and collaborations

Work Schedule: Standard working hours, with flexibility for event-related tasks and occasional weekend work

ASSUMPTION: Estrel Berlin's central location and vibrant work environment contribute to a positive and engaging employee experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site interview with the marketing department and relevant stakeholders
• Final interview with the HR department

Key Assessment Areas:

• Creativity and content creation skills
• Social media strategy and planning
• Community management and engagement
• Data analysis and reporting
• Industry knowledge and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your previous work, such as social media campaigns or content you've created
• Demonstrate your understanding of Estrel Berlin's unique offerings and target audience
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role

ATS Keywords: Social Media Management, Community Management, Content Creation, Marketing, Communication, Digital Media, Trend Analysis, Engagement Analysis, Creativity, German Language, English Language, Photo Editing, Video Editing, Graphic Design, Content Planning, Monitoring

ASSUMPTION: Estrel Berlin's hiring process is designed to assess candidates' skills and cultural fit, with a focus on creativity, data-driven decision making, and strong communication skills.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, LinkedIn
• Content creation tools: Canva, Adobe Creative Suite, etc.
• Social media management tools: Hootsuite, Buffer, etc.
• Analytics tools: Google Analytics, Sprout Social, etc.
• AI integration: Chatbots, social media listening tools, etc.

ASSUMPTION: Estrel Berlin uses a range of tools and technologies to support its social media management efforts, with a focus on creativity, efficiency, and data-driven insights.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and sustainability
• Collaboration and teamwork
• Continuous learning and development

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Estrel Berlin's commitment to exceptional customer service?
• How do you approach continuous learning and professional development?
• How do you balance creativity and data-driven decision making in your work?

ASSUMPTION: Estrel Berlin values employees who are passionate about customer service, committed to continuous learning, and able to balance creativity with data-driven insights.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation deadlines
• Adapting to the dynamic and fast-paced nature of the events industry
• Balancing the need for creativity with the company's brand guidelines and messaging
• Occasional weekend work and event-related tasks

ASSUMPTION: These challenges are inherent to the role and the events industry, and successful candidates will be able to manage their time effectively, work collaboratively, and adapt to changing priorities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on community management and engagement
• Estrel Berlin's diverse range of services and target audience present unique challenges and opportunities for social media management
• Career progression in this role may involve expanding into other areas of the business, such as events or sales

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a focus on creativity, data-driven decision making, and strong communication skills.

📝 Sample Projects

• Developing and implementing a social media strategy for a new event or product launch
• Creating and executing a targeted social media advertising campaign
• Analyzing and reporting on social media performance metrics to inform future strategy

ASSUMPTION: These sample projects reflect the range of responsibilities and skills required for this role, with a focus on creativity, data-driven decision making, and strong communication skills.

❓ Key Questions to Ask During Interview

• How does Estrel Berlin support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Estrel Berlin approach work-life balance, particularly for employees in on-site roles?
• What are the most rewarding aspects of working in the marketing department at Estrel Berlin?
• How does Estrel Berlin foster a culture of innovation and sustainability?

ASSUMPTION: These questions are designed to provide insight into Estrel Berlin's company culture, growth opportunities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous work, such as social media campaigns or content you've created
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and expectations for the role
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.