📌 Core Information
🔹 Job Title: Social Media Manager (m/w/d)
🔹 Company: STAEDTLER
🔹 Location: Nuremberg, Bavaria, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing international social media channels
- Developing and implementing global social media strategies
- Collaborating with internal and external teams to create compelling content
- Analyzing performance and trends to optimize strategies
- Building and maintaining relationships with influencers and industry experts
ASSUMPTION: This role requires a strong understanding of global social media trends and a proven track record in international social media management.
📋 Key Responsibilities
✅ Social Media Management: Overseeing the global social media presence, creating and curating content, and engaging with the online community
✅ Strategy Development: Developing and implementing social media strategies that align with the company's brand and business objectives
✅ Content Creation: Collaborating with internal and external teams to create high-quality, on-brand content for various social media platforms
✅ Performance Analysis: Monitoring and analyzing social media performance using relevant KPIs and tools, and reporting on findings to stakeholders
✅ Influencer Relations: Identifying and building relationships with relevant influencers and industry experts to amplify the brand's message and reach
✅ Community Management: Engaging with the online community, responding to comments and messages, and fostering a positive brand image
✅ Campaign Management: Planning, executing, and optimizing social media advertising campaigns to drive brand awareness, engagement, and conversions
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a global team.
🎯 Required Qualifications
Education: A degree in communication, marketing, media, or a related field
Experience: At least 2-5 years of experience in social media management, preferably in an international context
Required Skills:
- Proven experience in social media management and strategy development
- Excellent communication and writing skills in English and German
- Strong analytical skills and experience with social media analytics tools
- Familiarity with social media advertising platforms (e.g., Facebook Ads, Instagram Promotions)
- Experience with content management systems (CMS) and social media management tools (e.g., Hootsuite, Buffer)
- Knowledge of SEO and content marketing principles
Preferred Skills:
- Experience with influencer marketing and building relationships with industry experts
- Fluency in additional languages
- Knowledge of the stationery and office supplies industry
ASSUMPTION: Candidates with experience in global brand management and a strong understanding of the stationery and office supplies industry will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Excellent on-site canteen with healthy meal options
- Flexible working hours and home office options
- 30 days of vacation and 12 additional days off
- Regular health days and access to health programs
- Extensive training opportunities and individual career development
- Corporate benefits, free parking, and other perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing - Stationery and Office Supplies
Company Size: Medium (1,001-5,000 employees)
Founded: 1834 (as STAEDTLER Mars GmbH & Co. KG)
Company Description:
- STAEDTLER is a leading manufacturer and supplier of writing, colouring, drawing, and modelling products
- The company offers a wide range of high-quality products for all ages and demands, connecting analogue tradition and digital innovation
- STAEDTLER is headquartered in Nuremberg, Germany, and employs nearly 2,000 people worldwide
- The company's products are sold in over 100 countries, with affiliates in 25 countries
Company Specialties:
- Stationery Manufacturer
- Kindergarten & School Supplies
- Art & Graphic Material
- Modelling Material
- Office Supplies
- Premium Writing Instruments
- Promotional Products
- Drawing Instruments
- Industrial clay
Company Website: STAEDTLER Website
ASSUMPTION: STAEDTLER's extensive product range and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Social Media Manager will report directly to the Head of Online Marketing and collaborate with various internal and external teams
Work Arrangement: On-site, with flexible working hours and home office options
Growth Opportunities:
- Progression to a senior role within the online marketing department
- Expansion into other marketing or management roles within the company
- International assignments or relocation opportunities
ASSUMPTION: The Social Media Manager role provides ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, on-site office with collaborative workspaces
Office Location(s): Moosäckerstraße 3, 90427 Nuremberg, Germany
Geographic Context:
- Nuremberg is located in the state of Bavaria, Germany
- The city offers a high quality of life with a rich cultural scene, historical architecture, and numerous parks and green spaces
- Nuremberg has a well-connected public transportation system and is easily accessible by car, train, and airplane
Work Schedule: Full-time (40 hours per week), with flexible working hours and home office options
ASSUMPTION: The modern office environment and flexible work arrangements contribute to a positive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Online Marketing or another senior leader
- Background check and onboarding
Key Assessment Areas:
- Social media management and strategy development skills
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with STAEDTLER's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of STAEDTLER's products, brand, and target audience
- Showcase your creativity and innovative thinking in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Social Media Management, Strategy Development, Content Creation, Performance Analysis, Influencer Relations, Community Management, Advertising Management, Global Brand Management, Stationery Industry, Office Supplies Industry
ASSUMPTION: Applicants should emphasize their relevant skills, experiences, and passion for social media and brand management in their application materials.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, TikTok, LinkedIn)
- Social media management tools (e.g., Hootsuite, Buffer)
- Social media analytics tools (e.g., Google Analytics, Sprout Social)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with these tools is essential for success in the Social Media Manager role.
👔 Cultural Fit Considerations
Company Values:
- We give trust and live responsibility
- We are makers and strive for success
- We are open for new things and make good things better
- We win as a team
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Creative and innovative in problem-solving
Self-Assessment Questions:
- How do you align with STAEDTLER's value of being open for new things and making good things better in your approach to social media management?
- How do you ensure a positive and engaging online community in the face of criticism or negative feedback?
- How do you balance creativity and innovation with the company's brand guidelines and marketing objectives?
ASSUMPTION: Applicants should demonstrate a strong cultural fit with STAEDTLER's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple social media platforms and global brand consistency
- Keeping up with rapidly evolving social media trends and algorithms
- Balancing creative freedom with brand guidelines and marketing objectives
- Collaborating effectively with internal and external teams across different time zones
- Maintaining a positive work-life balance while managing a global social media presence
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- Unlike other social media manager roles, this position focuses on global brand management and international collaboration
- This role requires a strong understanding of the stationery and office supplies industry, as well as global market trends
- Career progression in this role may involve international assignments or relocation opportunities
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new product line
- Creating and implementing a social media strategy to improve brand awareness and engagement in a specific region
- Managing a crisis communication plan in response to a negative event or product recall
ASSUMPTION: Applicants should provide specific examples of their relevant project experience and how it has prepared them for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing and branding strategy?
- What are the biggest challenges facing the social media team in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its social media team members?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and reported?
- How does the company collaborate with influencers and industry experts to amplify its brand message and reach?
ASSUMPTION: Applicants should ask thoughtful and insightful questions that demonstrate their understanding of the role and the company's objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the STAEDTLER job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for a phone or video screening and on-site or virtual interviews with the hiring manager and relevant team members
- Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions
- If selected for the final round, be prepared to present a sample social media strategy or campaign plan as part of the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
