Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d)

🔹 Company: Armstark Handels-GmbH

🔹 Location: Tettenweis, Bayern, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and developing Armstark's social media channels
• Creating and optimizing targeted social media ads
• Collaborating with the online shop team to align content and drive sales
• Analyzing campaign performance and drawing insights from data

ASSUMPTION: This role requires a balance of creativity and data-driven decision making. Candidates should be comfortable with both content creation and performance analysis.

📋 Key Responsibilities

✅ Betreuung und Weiterentwicklung unserer Social Media Kanäle (Instagram, Facebook / Meta, TikTok, LinkedIn) – von der Content-Planung bis zur Auswertung

✅ Gestaltung zielgerichteter Social Media Ads für unsere Produkte und Analyse deren Performance

✅ Verantwortung über die Meta Business Suite und Koordinierung der Schaltung, Optimierung und Auswertung unserer Kampagnen

✅ Enge Zusammenarbeit mit unserem Online-Shop-Team, um Inhalte aufeinander abzustimmen und neue Verkaufsimpulse zu setzen

✅ Du bringst eigene Ideen ein, testest neue Formate und hast Freude daran, Dinge auszuprobieren

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and performance analysis. Candidates should be comfortable with all aspects of social media management.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing or a related field

Experience: Proven experience in social media marketing, ideally with a focus on e-commerce

Required Skills:

• Expertise in Facebook/Instagram Ads (Meta Business Suite), targeting, and campaign management
• Strong analytical skills and data-driven mindset
• Excellent design sense and storytelling abilities
• Proactive, structured, and solution-oriented work style

Preferred Skills:

• Experience with TikTok and LinkedIn ads
• Fluency in German and English

ASSUMPTION: Candidates should have a solid background in social media marketing and be comfortable working with data to inform their strategies.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and performance)

Benefits:

• 30 days of paid vacation
• Retirement plan
• Employee discounts
• Exclusive employee offers

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale building materials, focusing on premium wellness products

Company Size: Small (1-10 employees), offering a close-knit team and direct impact on business growth

Founded: Over 30 years ago, with a strong reputation in the market

Company Description:

• Family-owned business with a network of over 30 locations in Germany and Austria
• Focus on exceptional service and high-quality products
• Growing and expanding its network of retail locations

Company Specialties:

• Whirlpools
• Swim Spas
• Infrared cabins
• Saunas

Company Website: whirlpools.de

ASSUMPTION: Armstark Handels-GmbH is a well-established company with a strong focus on customer satisfaction and product quality.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the management team and works closely with the online shop team

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Expanding responsibilities as the company grows
• Potential to move into a management role or specialize in a specific area
• Opportunities to learn and develop new skills

ASSUMPTION: This role offers a good balance between autonomy and collaboration, with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Small, family-owned business with a close-knit team

Office Location(s): Tettenweis, Bayern, Germany

Geographic Context:

• Rural location with easy access to nearby towns and cities
• Close to the Austrian border, offering opportunities for international collaboration
• Beautiful natural surroundings, with opportunities for outdoor activities

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work for specific tasks or projects

ASSUMPTION: The work environment is collaborative and supportive, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Social media marketing expertise
• Data analysis and interpretation skills
• Creativity and design sense
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in social media marketing
• Include examples of successful social media campaigns and their impact on business goals
• Tailor your resume and cover letter to emphasize your fit with Armstark's company culture and values

ATS Keywords: Social Media Marketing, E-Commerce, Facebook Ads, Instagram Ads, Data Analysis, Storytelling, Content Planning, Campaign Management, Creativity, Collaboration

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's relevant skills and experience.

🛠️ Tools & Technologies

• Facebook/Instagram Ads (Meta Business Suite)
• TikTok Ads
• LinkedIn Ads
• Analytics tools (e.g., Google Analytics, Facebook Insights)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies are standard in the social media marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and innovation
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Proactive and self-motivated
• Structured and organized
• Solution-oriented and results-driven
• Adaptable and open to new ideas

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in social media marketing?
• Can you describe a time when you had to analyze data to inform a marketing strategy, and what was the outcome?
• How do you approach testing new formats and ideas in your social media campaigns?

ASSUMPTION: Armstark Handels-GmbH values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creative content development with data-driven decision making
• Collaborating effectively with the online shop team to align content and drive sales

ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and effective communication and collaboration with the team.

📈 Similar Roles Comparison

• Unlike larger corporations, Armstark offers a more intimate work environment with direct impact on business growth
• This role requires a balance of creativity and data analysis, which may appeal to candidates with a diverse skill set
• Career progression may involve expanding responsibilities or moving into a management role as the company grows

ASSUMPTION: Candidates should consider their preference for a small, close-knit work environment versus a larger corporation when evaluating this role.

📝 Sample Projects

• Developing and executing a targeted social media ad campaign to promote a new product launch
• Analyzing campaign performance data to optimize ad spend and improve ROI
• Creating engaging and on-brand content for multiple social media platforms to increase audience engagement and drive sales

ASSUMPTION: These sample projects reflect the day-to-day responsibilities of the social media manager role and provide insight into the types of tasks and challenges the candidate may face.

❓ Key Questions to Ask During Interview

• How does Armstark support the professional development of its employees?
• Can you describe the team structure and how this role fits into the organization?
• How does Armstark measure the success of its social media campaigns, and what are the key performance indicators (KPIs) used?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Armstark foster a collaborative and innovative work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit with Armstark.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful social media campaigns and their impact on business goals
• Follow up with the hiring manager, Frau Katharina Kretschmer, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.