Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d)

🔹 Company: Werner Otto GmbH

🔹 Location: Hameln, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies independently
• Creating and publishing engaging content on various social media platforms
• Analyzing campaign performance and interacting with the online community
• Developing marketing materials for digital and print use

ASSUMPTION: This role requires a high level of creativity, innovation, and self-motivation to succeed in a dynamic and growing company.

📋 Key Responsibilities

✅ Social Media Management: Develop and implement social media strategies, create and publish engaging content, and analyze campaign performance.

✅ Community Interaction: Engage with the online community by responding to comments and messages, and fostering a positive brand image.

✅ Marketing Material Development: Design and create marketing materials for digital and print use, ensuring they align with the company's brand guidelines.

ASSUMPTION: This role may require occasional travel to project sites for content creation and on-site marketing activities.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communication, or a related field.

Experience: At least 2-5 years of experience in social media management, preferably in the construction industry.

Required Skills:

• Proven experience in social media management and content creation
• Strong communication and teamwork skills
• Creativity and innovation in developing engaging content
• Experience with photo and drone technology, as well as image editing software
• Valid driver's license (Class B)

Preferred Skills:

• Experience in the construction industry
• Fluency in German and English

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and target audience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Social Media Manager with 2-5 years of experience in Germany, the estimated salary range is €35,000 - €50,000 per year. This is an estimate and the actual salary may vary based on factors such as experience and performance.

Benefits:

• Unbefristeter Arbeitsplatz (Permanent contract)
• Interessante Projekte (Interesting projects)
• Modernste Technik (State-of-the-art technology)
• Attraktive Vergütung (Competitive salary)
• Fort- und Weiterbildungsmaßnahmen (Training and development opportunities)
• Betriebliche Altersvorsorge (Company pension scheme)
• JobRad, HanseFit, and other employee benefits
• Bonussysteme (Bonus systems)
• Kostenlose Getränke und Obst am Arbeitsplatz (Free drinks and fruit at work)
• Subventioniertes Mittagessen (Subsidized lunch)

Working Hours: Full-time position with standard working hours (40 hours per week).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Werner Otto GmbH operates in the construction industry, specializing in Abbruch-, Erdbau- und Recyclingarbeiten (demolition, earthworks, and recycling).

Company Size: With approximately 90 employees, Werner Otto GmbH is a mid-sized company that offers a dynamic work environment with short decision-making processes and a high problem-solving competence.

Founded: The company was founded in 1951 and has since grown to become a leading specialist in its field.

Company Description:

• Werner Otto GmbH is a family-owned company with a strong focus on innovation and sustainability.
• The company operates throughout Germany, with a focus on the north German region.
• Werner Otto GmbH places a strong emphasis on employee development and offers various training and development opportunities.

Company Specialties:

• Abbrucharbeiten (Demolition work)
• Rückbauarbeiten (Dismantling work)
• Erdarbeiten (Earthworks)
• Schadstoffsanierung (Hazardous substance remediation)
• and Demontagen (Dismantling)

Company Website: abbruch-otto.de

ASSUMPTION: Werner Otto GmbH values a strong online presence and is likely to prioritize social media activities to engage with its target audience and showcase its projects.

📊 Role Analysis

Career Level: This role is suitable for an experienced Social Media Manager looking to apply their skills in a dynamic and growing company.

Reporting Structure: The Social Media Manager will likely report directly to the Marketing or Communications Director and work closely with other departments, such as Sales and Operations.

Work Arrangement: This is an on-site position, with the possibility of occasional travel to project sites for content creation and on-site marketing activities.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a management role.
• The company offers various training and development opportunities, allowing employees to expand their skills and advance their careers.

ASSUMPTION: Werner Otto GmbH values employee development and is likely to provide opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: The company operates from a single office location in Hameln, Lower Saxony, Germany.

Office Location(s): 40 Düth, Hameln, 31789, DE

Geographic Context:

• Hameln is a mid-sized city in Lower Saxony, Germany, with a population of approximately 55,000 people.
• The city is known for its rich history and cultural attractions, such as the Hameln Cathedral and the Rattenfängerhaus ( Piper of Hamelin House).
• Hameln is well-connected by road and public transportation, with easy access to major cities such as Hannover and Bremen.

Work Schedule: The work schedule is primarily Monday to Friday, with standard working hours (8:00 AM - 5:00 PM).

ASSUMPTION: The work environment at Werner Otto GmbH is likely to be collaborative and dynamic, with a strong focus on innovation and employee development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the Marketing or Communications Director
• Final interview with the company's management team

Key Assessment Areas:

• Creativity and innovation in content creation
• Social media strategy development and implementation
• Communication and teamwork skills
• Technical proficiency in photo and video editing software

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in social media management and content creation.
• Include examples of your previous work, such as social media campaigns or marketing materials you have created.
• Demonstrate your understanding of the construction industry and Werner Otto GmbH's unique selling points.

ATS Keywords: Social Media Management, Content Creation, Campaign Analysis, Community Interaction, Marketing Material Development, Communication Skills, Teamwork, Creativity, Photo and Drone Technology, Image Editing Software

ASSUMPTION: Werner Otto GmbH may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Photo and video editing software (e.g., Adobe Creative Suite, Canva)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Employee development

Work Style:

• Collaborative
• Dynamic
• Results-driven

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you passionate about innovation and sustainability?
• Do you have a strong work ethic and a results-driven approach?

ASSUMPTION: Werner Otto GmbH values a strong cultural fit and is likely to assess candidates' alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media and the construction industry
• Managing multiple projects and deadlines simultaneously
• Occasional travel to project sites for content creation and on-site marketing activities
• Adapting to the company's unique culture and work environment

ASSUMPTION: These potential challenges are based on industry trends and the specific requirements of the role. Actual challenges may vary depending on the candidate's individual experiences and the company's specific needs.

📈 Similar Roles Comparison

• Compared to other Social Media Manager roles, this position may offer more opportunities for creativity and innovation in content creation, as well as a greater emphasis on sustainability and employee development.
• In the construction industry, Werner Otto GmbH is known for its strong focus on innovation and sustainability, which may set this role apart from similar positions in other companies.
• Career progression in this role may involve taking on additional responsibilities or moving into a management role, as the company continues to grow and expand.

ASSUMPTION: This comparison is based on industry trends and the specific requirements of the role. Actual similarities and differences may vary depending on the candidate's individual experiences and the company's specific needs.

📝 Sample Projects

• Developing and implementing a social media strategy for a major construction project, including content creation, scheduling, and analysis
• Creating engaging marketing materials for print and digital use, showcasing the company's unique selling points and projects
• Managing the company's social media presence during a major event or project launch, ensuring consistent branding and messaging

ASSUMPTION: These sample projects are based on the specific requirements of the role and may vary depending on the candidate's individual experiences and the company's specific needs.

❓ Key Questions to Ask During Interview

• How does the company support employee development and growth opportunities?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its social media campaigns?
• What is the company's approach to sustainability and innovation in the construction industry?
• What is the work environment like at Werner Otto GmbH, and how does the company support a healthy work-life balance?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in social media management and content creation
• Prepare examples of your previous work, such as social media campaigns or marketing materials you have created
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.