📌 Core Information
🔹 Job Title: Social Media Manager (m/w/d)
🔹 Company: TERRITORY AGENCY
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and publishing relevant content for clients' social media channels
- Developing content plans targeting specific KPIs
- Evaluating the results of social media activities and providing detailed reports and recommendations
- Collaborating with internal and external stakeholders
ASSUMPTION: This role requires a strong understanding of various social media platforms and trends, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Plan, create, and publish relevant content for clients' social media channels, focusing on platforms like Facebook, Instagram, TikTok, and Pinterest
✅ Develop content plans targeting specific KPIs
✅ Evaluate the results of social media activities, providing detailed reports and recommendations to clients
✅ Collaborate with internal and external stakeholders to ensure client satisfaction
✅ Stay up-to-date with social media trends and best practices
ASSUMPTION: The role may require occasional weekend work or being on-call for urgent client needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 2 years of experience in social media marketing, preferably in an agency setting
Required Skills:
- Proven experience in social media marketing
- Strong knowledge of various social media platforms and trends
- Excellent communication and presentation skills
- Analytical skills and data-driven mindset
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- Fluency in German and English
- Experience in client management
ASSUMPTION: Candidates with experience in a specific industry or niche may have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for mid-level marketing roles in Germany)
Benefits:
- Company pension scheme
- Employee discounts on various products and services
- Flexible working hours and remote work options
- On-site parking and public transportation access
Working Hours: Full-time (40 hours per week), with occasional flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: TERRITORY AGENCY operates in the marketing and advertising industry, focusing on strategy, editorial content, brands, campaigns, influencer marketing, video and audio production, PR, experience, and technology. They work with prominent clients such as Volkswagen, Deutsche Bahn, and Haribo.
Company Size: TERRITORY AGENCY has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company was founded in 2019, making it a relatively new player in the industry with a strong focus on innovation and digital transformation.
Company Description:
- TERRITORY AGENCY combines agency work with its own digital products
- They offer a wide range of marketing and communication services
- The company values creativity, data-driven decision-making, and collaboration
Company Specialties:
- Social Media Marketing
- Content Creation
- Data Analysis
- Client Management
- Presentation Skills
Company Website: territory.de
ASSUMPTION: TERRITORY AGENCY's focus on digital products and innovation may lead to faster-paced work environments and a strong emphasis on staying up-to-date with industry trends.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the marketing and advertising industry.
Reporting Structure: The Social Media Manager reports directly to the Head of Social Media and works closely with the Content, Strategy, and Client Management teams.
Work Arrangement: The role is primarily on-site, with occasional remote work or hybrid arrangements possible for specific projects or team members.
Growth Opportunities:
- Progression to Senior Social Media Manager or Team Lead roles
- Expansion into related marketing or advertising disciplines
- International assignments or secondments within the TERRITORY AGENCY network
ASSUMPTION: Growth opportunities may depend on individual performance, company expansion, and internal restructuring.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with open-plan work areas and dedicated meeting rooms
Office Location(s): Cologne and Munich, with potential for remote work or hybrid arrangements
Geographic Context:
- Cologne is the fourth-largest city in Germany, offering a vibrant cultural scene and a strong economy
- The city is well-connected by public transportation and has a central location in Europe
- Cologne is home to several major corporations and industries, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week), with occasional flexibility for project needs
ASSUMPTION: The work environment may be dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Social Media or another senior stakeholder
Key Assessment Areas:
- Social media marketing expertise and knowledge
- Communication and presentation skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful social media campaigns or projects you've worked on
- Research TERRITORY AGENCY's clients and industry focus to demonstrate your understanding of the business
ATS Keywords: Social Media Marketing, Content Creation, Data Analysis, KPI Development, Client Management, Presentation Skills, Trend Awareness, Organizational Skills, Creativity, Team Collaboration, Strategic Planning, Reporting, Pragmatic Approach, Analytical Skills, Passion for Social Media
ASSUMPTION: The application process may take several weeks, depending on the company's workload and the number of applicants.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Sprout Social)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Data-driven decision-making
- Collaboration and teamwork
- Client-centric approach
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Client-focused and results-driven
Self-Assessment Questions:
- Do you have a strong passion for social media and staying up-to-date with industry trends?
- Are you comfortable working in a dynamic, collaborative environment with tight deadlines?
- Do you have excellent communication and presentation skills, with the ability to engage both internal and external stakeholders?
ASSUMPTION: TERRITORY AGENCY values candidates who are passionate about social media, data-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously
- Keeping up with the fast-paced nature of social media trends and best practices
- Occasional weekend work or being on-call for urgent client needs
- Working with tight deadlines and project-specific constraints
ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective time management, and open communication with team members and stakeholders.
📈 Similar Roles Comparison
- Social Media Specialist vs. Social Media Manager: The Social Media Manager role requires more strategic planning, client management, and team leadership skills
- Industry-specific context: TERRITORY AGENCY works with a diverse range of clients, requiring adaptability and a broad understanding of various industries
- Career path comparison: This role offers opportunities for growth into senior management or related marketing and advertising disciplines
ASSUMPTION: Similar roles may vary in terms of required skills, industry focus, and career progression paths.
📝 Sample Projects
- Developing and executing a social media campaign for a new product launch, targeting specific KPIs and measuring success
- Creating and implementing a social media strategy for a client looking to expand their online presence and engage with new audiences
- Analyzing and optimizing the performance of existing social media accounts, improving engagement and reach
ASSUMPTION: Sample projects may vary depending on the client, industry, and specific project requirements.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall marketing and communication strategy for TERRITORY AGENCY's clients?
- What opportunities are there for professional growth and development within the company?
- How does TERRITORY AGENCY support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful social media campaigns or projects you've worked on
- Research TERRITORY AGENCY's clients and industry focus to demonstrate your understanding of the business
- Follow up with the hiring manager, Angelika Kasiura, one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
