Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d)

🔹 Company: BabyFORTE Medical GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing creative, target-group-oriented content for various social media platforms
• Planning and executing channel-overlapping campaigns
• Collaborating with content creators, influencers, and experts
• Analyzing content performance and optimizing workflows
• Working closely with internal and external partners

ASSUMPTION: This role requires a strong understanding of social media trends, tools, and analytics. The ideal candidate will have experience in content creation, community management, and social listening.

📋 Key Responsibilities

✅ Content Creation & Strategy: Develop creative, target-group-oriented formats (video, text, visuals) and plan channel-overlapping campaigns (Instagram, YouTube, TikTok, LinkedIn). Organize and coordinate shootings and Drehs independently.

✅ Creator & UGC Collaboration: Work with content creators, influencers, and experts from medicine, children's wishes, and women's health. Build partnerships, nurture them, and use synergies to strengthen reach and brand.

✅ Community & Platform Expertise: Recognize trends, analyze content performance, and bring experience in boosting and paid social. Understand that community building and content strategy go hand in hand.

✅ Processes & Tools: Optimize workflows for planning, posting, and analysis. Use tools like Later, Canva, or Figma efficiently and structurally.

✅ Innovation & Further Education: Continuously educate yourself, observe developments (e.g., KI, algorithms), and bring new ideas to the team.

✅ Reporting & Data: Analyze content and campaign results, derive recommendations, and present them clearly. Use KPIs as a decision-making basis, not just a requirement.

✅ Teamwork: Work closely with internal and external partners (design, video, text, community). Communicate clearly, bindingly, and solution-oriented.

ASSUMPTION: The role requires strong communication skills, both written and verbal, as well as the ability to work well within a team.

🎯 Required Qualifications

Education: Relevant degree or training in marketing, communications, or a related field (or equivalent experience)

Experience: Initial experience in social media marketing (content/community management, social listening, analytics, SEO) with a proven track record of measurable success

Required Skills:

• Expertise in social media trends, tools, and analytics
• Strong communication skills in German and English
• Empathy for sensitive topics
• Ability to work well within a team
• Strong organizational skills and attention to detail

Preferred Skills:

• Experience with KI tools
• Video production skills
• Visual design skills

ASSUMPTION: The ideal candidate will have a strong understanding of the target audience and be able to create engaging content that resonates with them.

💰 Compensation & Benefits

Salary Range: €28,000 - €35,000 per year (based on experience level and industry standards for a Social Media Manager in Berlin)

Benefits:

• Job with purpose in successful health brands
• Dynamic, profitable, and self-financed company with much room for design and development
• Flexible working hours and home office option
• Attractive employee discounts via FutureBens
• Support for personal and professional skills development
• Mentorship program

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range is an estimate based on industry standards for a Social Media Manager in Berlin with 0-2 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: BabyFORTE Medical GmbH operates in the food production industry, focusing on premium nutritional supplements for children's wishes, pregnancy, and women's health.

Company Size: The company has 11-50 employees, providing a mid-sized work environment with opportunities for growth and close collaboration.

Founded: BabyFORTE Medical GmbH was founded in 2015 and has since grown to become a successful health brand with a strong focus on premium nutritional supplements.

Company Description:

• BabyFORTE Medical GmbH is a women-led company focused on creating small wonders with its health brands, BabyFORTE®, MascuPRO®, and PuriaFAM®
• The company aims to accompany its loyal community with premium nutritional supplements, from children's wishes to pregnancy and beyond
• BabyFORTE Medical GmbH is led by Anna-Maria Silinger, a seasoned entrepreneur and mentor with over 10 years of experience in e-commerce and entrepreneurship

Company Specialties:

• Premium nutritional supplements
• Health brands for children's wishes, pregnancy, and women's health
• E-commerce and entrepreneurship

Company Website: babyforte.de

ASSUMPTION: BabyFORTE Medical GmbH is a growing company with a strong focus on its community and a commitment to creating high-quality health products.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, ideal for candidates seeking to gain experience in social media management and marketing.

Reporting Structure: The Social Media Manager reports directly to the company's leadership team and works closely with various internal and external partners.

Work Arrangement: This role is on-site with a hybrid work arrangement, offering flexible working hours and the option to work from home.

Growth Opportunities:

• Developing new skills in content creation, community management, and social media analytics
• Gaining experience working with influencers, content creators, and industry experts
• Potential career progression into senior marketing roles within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to develop new skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: BabyFORTE Medical GmbH has a modern, collaborative office environment that fosters creativity and innovation.

Office Location(s): Berliner Allee 72, Berlin, BE 13088, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Berlin has a well-developed public transportation system, making it easy to commute to and from work

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The work environment at BabyFORTE Medical GmbH is collaborative, creative, and focused on driving results through innovative marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Candidates' understanding of social media trends and tools
• Communication skills and ability to work well within a team
• Creativity and ability to develop engaging content
• Problem-solving skills and ability to optimize workflows

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your previous work, such as social media campaigns or content you've created
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Social Media Marketing, Content Creation, Community Management, Social Listening, Analytics, SEO, Communication, Empathy, Trend Analysis, Collaboration, Video Production, Visual Design, Paid Social, Content Strategy, Workflow Optimization, Data Analysis, Reporting

ASSUMPTION: The application process at BabyFORTE Medical GmbH is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Later (social media planning and scheduling)
• Canva (graphic design)
• Figma (design and prototyping)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The tools and technologies used in this role are industry-standard and designed to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: BabyFORTE Medical GmbH is committed to creating small wonders and making a positive impact on its community
• Collaborative: The company fosters a collaborative work environment that encourages creativity and innovation
• Empathetic: BabyFORTE Medical GmbH prioritizes understanding and supporting its community, as well as its employees

Work Style:

• Creative: The ideal candidate will be able to think outside the box and develop innovative content strategies
• Analytical: Strong analytical skills are required to analyze content performance and optimize workflows
• Collaborative: Candidates should be able to work well within a team and collaborate effectively with internal and external partners

Self-Assessment Questions:

• Do you have a strong understanding of social media trends and tools?
• Are you able to communicate effectively and work well within a team?
• Do you have a creative mindset and the ability to develop engaging content?
• Are you comfortable working with data and analyzing content performance?

ASSUMPTION: BabyFORTE Medical GmbH values candidates who are passionate about its mission, creative, analytical, and collaborative.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Keeping up with rapidly changing social media trends and algorithms
• Balancing the need for creativity with the need for data-driven decision-making
• Collaborating effectively with internal and external partners

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Coordinator: A Social Media Manager typically has more experience and is responsible for developing and executing content strategies, while a Social Media Coordinator may focus more on day-to-day content creation and scheduling
• Social Media Manager vs. Digital Marketing Manager: A Digital Marketing Manager may oversee a broader range of marketing channels and campaigns, while a Social Media Manager focuses specifically on social media platforms
• Career Path: Social Media Manager → Senior Social Media Manager → Director of Marketing → Chief Marketing Officer

ASSUMPTION: These comparisons highlight the unique responsibilities and career growth opportunities associated with the Social Media Manager role at BabyFORTE Medical GmbH.

📝 Sample Projects

• Developing a social media content calendar for a quarterly campaign
• Collaborating with influencers and content creators to produce sponsored content
• Analyzing content performance and optimizing workflows to improve engagement and reach

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Social Media Manager role at BabyFORTE Medical GmbH.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its social media campaigns, and what KPIs are most important?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their ability to think critically about the responsibilities and challenges associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.