Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d)

🔹 Company: BabyFORTE Medical GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing creative, target-group-oriented content for various social media platforms
• Planning and executing cross-channel campaigns
• Collaborating with content creators, influencers, and experts
• Analyzing content performance and optimizing workflows
• Working closely with internal and external partners

ASSUMPTION: This role requires a strong understanding of social media trends, analytics, and content creation. The ideal candidate will have experience in social media marketing and a passion for health and wellness topics.

📋 Key Responsibilities

✅ Developing and implementing creative content strategies across various social media platforms

✅ Planning and executing cross-channel campaigns (Instagram, YouTube, TikTok, LinkedIn)

✅ Collaborating with content creators, influencers, and experts in the fields of medicine, children's wishes, and women's health

✅ Analyzing content performance and optimizing workflows

✅ Working closely with internal and external partners to ensure smooth project execution

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work well under pressure. The ideal candidate will be able to manage multiple projects simultaneously and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media marketing, content creation, or a related field

Required Skills:

• Proven experience in social media marketing, content creation, and community management
• Strong analytical skills and data-driven mindset
• Excellent communication skills in German and English
• Empathy and understanding of sensitive topics
• Familiarity with tools such as Later, Canva, and Figma

Preferred Skills:

• Experience with KI tools
• Video production and editing skills
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative and analytical skills. They will also be able to demonstrate their ability to work well in a team and manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience level and industry standards for entry-level social media manager positions in Berlin)

Benefits:

• Job with a sense of purpose in successful health brands
• Flexible working hours and home office options
• Attractive employee discounts through FutureBens
• Support for personal and professional development through regular training and mentoring
• Operating in a dynamic, profitable, and self-financed company with quick decision-making processes

Working Hours: Full-time position with a flexible working hours model and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level social media manager positions in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: BabyFORTE Medical GmbH operates in the food production industry, focusing on premium food supplements for children's wishes, pregnancy, and women's health.

Company Size: The company has 11-50 employees, providing a collaborative and agile work environment.

Founded: BabyFORTE Medical GmbH was founded in 2015 and is led by CEO Anna-Maria Silinger, a successful entrepreneur with over 10 years of experience in e-commerce and entrepreneurship.

Company Description:

• BabyFORTE Medical GmbH is a women-led company dedicated to making small miracles happen through its health brands, BabyFORTE®, MascuPRO®, and PuriaFAM®.
• The company offers premium food supplements tailored to children's wishes, pregnancy, and women's health, supporting its loyal community throughout their health journey.
• BabyFORTE Medical GmbH is committed to fostering its employees' personal and professional growth, providing regular training and mentoring opportunities.

Company Specialties:

• Premium food supplements for children's wishes, pregnancy, and women's health
• E-commerce and digital marketing
• Entrepreneurship and mentoring

Company Website: http://babyforte.de

ASSUMPTION: BabyFORTE Medical GmbH is a growing company with a strong focus on employee development and a commitment to making a positive impact on its community's health and well-being.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals seeking to gain experience in social media marketing and content creation.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and work closely with various internal and external partners.

Work Arrangement: This is a hybrid role, requiring the candidate to work on-site in Berlin for two days a week and have the flexibility to work from home for the remaining days.

Growth Opportunities:

• Expanding responsibilities and taking on more complex projects as the company grows
• Developing expertise in related areas, such as SEO, PPC, or influencer marketing
• Advancing to a senior or management role within the marketing department

ASSUMPTION: The ideal candidate will be eager to learn and grow within the company, taking on new challenges and responsibilities as they become available.

🌍 Location & Work Environment

Office Type: BabyFORTE Medical GmbH operates a modern, collaborative office space in Berlin.

Office Location(s): Berliner Allee 72, Berlin, BE 13088, DE

Geographic Context:

• Berlin is the capital and largest city of Germany, known for its vibrant culture, nightlife, and diverse communities.
• The city is home to numerous tech startups, making it an ideal location for professionals seeking to grow their careers in the digital industry.
• Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces.

Work Schedule: Full-time position with flexible working hours and the option to work from home

ASSUMPTION: The ideal candidate will be comfortable working in a collaborative, fast-paced environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Creativity and innovation in content creation
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Empathy and understanding of sensitive topics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your creative and analytical skills
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Social Media Marketing, Content Creation, Community Management, Analytics, SEO, Communication, Empathy, Trend Analysis, Collaboration, Video Production, Visual Design, Paid Social, Reporting, Data Analysis, Workflow Optimization, Innovation

ASSUMPTION: The application process for BabyFORTE Medical GmbH is designed to assess the candidate's creativity, analytical skills, and cultural fit within the company. The ideal candidate will be able to demonstrate their passion for health and wellness topics and their ability to work well in a team.

🛠️ Tools & Technologies

• Later (social media scheduling platform)
• Canva (graphic design platform)
• Figma (design and prototyping tool)
• Google Analytics (web analytics service)
• Social media platforms (Instagram, YouTube, TikTok, LinkedIn)

ASSUMPTION: The ideal candidate will be familiar with these tools and be able to use them effectively to manage social media campaigns and analyze content performance.

👔 Cultural Fit Considerations

Company Values:

• Passion for health and wellness topics
• Collaboration and teamwork
• Innovation and continuous learning
• Empathy and understanding of sensitive topics

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and best practices?
• Can you provide an example of a successful social media campaign you've managed, and how you measured its performance?
• How do you approach working with external partners, such as content creators and influencers?

ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with BabyFORTE Medical GmbH's company values and work style, as well as their ability to thrive in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with sensitive topics and ensuring appropriate communication
• Keeping up with the fast-paced nature of social media trends and algorithms
• Collaborating effectively with internal and external partners

ASSUMPTION: The ideal candidate will be able to demonstrate their ability to manage multiple projects, meet tight deadlines, and work well under pressure.

📈 Similar Roles Comparison

• Social Media Manager vs. Content Creator: While both roles focus on creating engaging content, the Social Media Manager role is more focused on strategy, analytics, and collaboration, while the Content Creator role is more focused on day-to-day content production.
• Social Media Manager vs. Marketing Specialist: Both roles require strong analytical skills and a data-driven mindset, but the Social Media Manager role is more focused on social media platforms, while the Marketing Specialist role may be more broad, encompassing various marketing channels and tactics.
• Career Path: Social Media Manager → Senior Social Media Manager → Marketing Director → Chief Marketing Officer

ASSUMPTION: The ideal candidate will be able to demonstrate their understanding of the differences between these roles and their ability to grow within the company as they gain experience and develop their skills.

📝 Sample Projects

• Developing and executing a social media campaign for a new product launch, including content creation, influencer partnerships, and performance analysis
• Conducting a social media audit to assess the company's current presence and identify opportunities for improvement
• Creating and implementing a social media crisis management plan to ensure the company is prepared to respond to any negative events or issues that may arise

ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience with these types of projects and their ability to manage them effectively.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its employees?
• Can you describe the company's approach to working with external partners, such as content creators and influencers?
• How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) does it track?
• What opportunities are there for growth and advancement within the marketing department?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: The ideal candidate will be able to ask thoughtful, insightful questions that demonstrate their interest in the role and the company, as well as their ability to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative and analytical skills
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.