Social Media Manager (m/w/d) bei Johnny Urban

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d) bei Johnny Urban

🔹 Company: Ecom Brands

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing social media presence for five fashion brands
• Content creation and production for various platforms
• Community management and engagement
• Influencer marketing coordination
• KPI analysis and strategy development

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple brands and platforms effectively.

📋 Key Responsibilities

✅ Develop and implement creative ideas for social media channels, focusing on content production and community engagement

✅ Analyze KPIs to support channel growth and identify best-performing content

✅ Coordinate influencer marketing efforts to expand brand reach and strengthen presence

✅ Manage community and optimize external communication to build strong brand loyalty

✅ Collaborate with a junior colleague to bring brands to life on various social media platforms

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in social media management, preferably in the fashion or lifestyle sectors

Required Skills:

• Proven experience in social media management, content creation, and community engagement
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in German and English
• Proficiency in social media tools and platforms

Preferred Skills:

• Experience with influencer marketing and partnerships
• Video editing and production skills
• Familiarity with the fashion or lifestyle industry

ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative and analytical skills, as well as relevant industry experience.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Unbefristete Arbeitsverträge (Unlimited employment contracts)
• Top Hardware (High-quality hardware equipment)
• Hybrid Work (Flexible on-site and remote work arrangement)
• Zuschuss für das 49-Euro-Ticket (Subsidy for the 49-Euro public transport ticket)
• Betriebliche Altersvorsorge (Company pension scheme)
• Hund im Office (Pets allowed in the office)
• Bezuschussungen für Sport- und Wellnessaktivitäten (Subsidies for sports and wellness activities)
• Kostenloses Produkt jährlich (Free product annually)
• Rabatte (Discounts)

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically focused on fashion and lifestyle products

Company Size: Small (11-50 employees), which offers a close-knit team environment and the opportunity to make a significant impact

Founded: 2013, with a history of growth and success in the e-commerce market

Company Description:

• Ecom Brands is a young, innovative e-commerce startup specializing in the development and distribution of backpacks and bags
• The company operates five fashion backpack and bag brands in the lifestyle segment, marketing them through international online marketplaces, own online shops, and brick-and-mortar retail
• Ecom Brands fosters a hybrid work environment that combines flexibility and community, with regular events and an open atmosphere

Company Specialties:

• Brand development and management
• E-commerce and online marketing
• Product design and quality assurance

Company Website: ecom-brands.com

ASSUMPTION: Ecom Brands values fairness, expertise, and quality, as reflected in their company culture and mission.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and take on more responsibilities within the social media team

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: Hybrid (on-site and remote work), with the option to work from the Hamburg office or remotely

Growth Opportunities:

• Potential to take on more responsibilities and advance within the social media team
• Opportunity to collaborate with and learn from experienced marketing professionals
• Chance to contribute to the growth and success of multiple fashion brands

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Hamburg, Germany

Office Location(s): Rödingsmarkt 31-33, Hamburg, 22767, DE

Geographic Context:

• Hamburg is a vibrant city with a rich cultural scene and a strong fashion industry
• The office is located in the city center, with easy access to public transportation and amenities
• The city offers a high quality of life, with a mix of urban and natural environments

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The work environment at Ecom Brands is collaborative and supportive, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation in social media strategy
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of your social media campaigns and their results
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Influencer Marketing, KPI Analysis, Fashion Marketing, Lifestyle Marketing, Hybrid Work, German Fluency, English Fluency

ASSUMPTION: The application process at Ecom Brands is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Facebook, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• Video editing software (Adobe Premiere Pro, iMovie, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)

ASSUMPTION: Candidates should be proficient in using social media platforms, management tools, and analytics software relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Fairness: Value appreciation, fair compensation, and equal opportunities
• Expertise: Strong focus on internal development and quality assurance
• Quality: High standards for products and services, with a focus on design, materials, and value

Work Style:

• Collaborative and supportive team environment
• Flexible and adaptable, with a focus on personal and professional growth
• Strong focus on employee well-being and work-life balance

Self-Assessment Questions:

• Do you align with Ecom Brands' values of fairness, expertise, and quality?
• Are you comfortable working in a hybrid environment, with a mix of on-site and remote work?
• Do you thrive in a collaborative and supportive team environment, with a focus on personal and professional growth?

ASSUMPTION: Candidates should assess their alignment with Ecom Brands' values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple brands and platforms simultaneously may require strong organizational skills and time management
• Keeping up with trends and algorithm changes in the fast-paced social media landscape
• Collaborating effectively with a junior colleague and other team members
• Adapting to a hybrid work environment, with a mix of on-site and remote work

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a collaborative mindset.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position requires managing multiple brands and platforms simultaneously
• Fashion and lifestyle industry experience is preferred but not required, as the role focuses on creative content and community engagement
• This role offers significant growth potential, with the opportunity to advance within the social media team and contribute to the success of multiple brands

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other social media manager positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign for a new product launch, with measurable KPIs and engagement metrics
• Collaborating with influencers and brand ambassadors to expand brand reach and engagement
• Analyzing and optimizing social media performance to improve channel growth and engagement

ASSUMPTION: These sample projects demonstrate the creative and analytical aspects of the role, as well as the opportunity to make a real impact on brand success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media team?
• How does Ecom Brands support the growth and development of its employees?
• What are the most challenging aspects of managing multiple brands and platforms simultaneously?
• How does Ecom Brands approach work-life balance and employee well-being?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions help candidates assess the work environment, team dynamics, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your social media campaigns and their results to demonstrate your creativity and analytical skills
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.