Social Media Manager (m/w/d) bei Johnny Urban

📌 Core Information

🔹 Job Title: Social Media Manager (m/w/d) bei Johnny Urban

🔹 Company: Ecom Brands

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-21

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing social media presence for five fashion brands
• Content creation and production for various platforms
• Community management and engagement
• Influencer marketing coordination
• KPI analysis and strategy development

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple brands and platforms effectively.

📋 Key Responsibilities

✅ Develop and implement creative ideas for social media channels, focusing on content production and community engagement

✅ Analyze KPIs to support channel growth and identify best-performing content

✅ Coordinate influencer marketing efforts to expand brand reach and strengthen presence

✅ Collaborate with the social media team to plan and execute campaigns

✅ Ensure consistent branding and messaging across all platforms

ASSUMPTION: This role requires strong project management skills to balance multiple brands and platforms, as well as the ability to work independently and in a team setting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in social media management, preferably in the fashion or lifestyle sector

Required Skills:

• Proven experience in social media management and content creation
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Fluency in German and English
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Familiarity with SEO and content marketing strategies
• Knowledge of HTML and CSS

ASSUMPTION: A strong portfolio showcasing previous social media campaigns and content creation is essential for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Unbefristete Arbeitsverträge
• Top Hardware
• Hybrid Work
• Zuschuss für 49-Euro-Ticket
• Betriebliche Altersvorsorge
• Hund im Office
• Bezuschussungen für Sport- und Wellnessaktivitäten
• JobRad-Leasing
• Kostenloses Produkt jährlich
• Rabatte

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a social media manager role in Germany with 3-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically fashion and accessories

Company Size: Small (11-50 employees), which offers a close-knit team environment and opportunities for growth

Founded: 2013, with a history of developing and distributing fashion brands in the e-commerce space

Company Description:

• Ecom Brands is a young, innovative e-commerce startup specializing in the development and distribution of fashion rucksacks and bags
• The company operates five fashion brands in the lifestyle segment, selling through international online marketplaces, own online shops, and stationary retail
• Ecom Brands fosters a hybrid work environment that combines flexibility and community, with regular events and an open atmosphere

Company Specialties:

• Design, build, and run consumer brands for tomorrow
• Develop and distribute fashion brands in the e-commerce space
• Operate multiple brands across various platforms and channels

Company Website: ecom-brands.com

ASSUMPTION: Ecom Brands' focus on innovation and growth presents opportunities for applicants to make a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the social media team

Work Arrangement: Hybrid, with a combination of on-site and remote work options

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department
• Opportunities to collaborate with cross-functional teams and learn new skills
• Chance to contribute to the overall success and growth of the company

ASSUMPTION: This role offers a unique opportunity to manage multiple brands and platforms, providing ample room for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the heart of Hamburg

Office Location(s): Rödingsmarkt 31-33, Hamburg, 22767, DE

Geographic Context:

• Hamburg is a vibrant city with a rich cultural scene and a strong fashion industry
• The office is centrally located, with easy access to public transportation and nearby amenities
• The city offers a high quality of life, with a mix of urban and green spaces

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to employees' individual needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation in social media strategy
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Adaptability and problem-solving abilities

Application Tips:

• Highlight relevant experience and achievements in social media management
• Include a portfolio showcasing previous campaigns and content creation
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare questions about the company, team, and role to demonstrate your interest and engagement

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Influencer Marketing, KPI Analysis, Brand Management, Fashion Industry, Lifestyle Brands, Hybrid Work, Team Collaboration

ASSUMPTION: Applicants should emphasize their relevant experience and demonstrate their understanding of the fashion industry and social media landscape in their application materials.

🛠️ Tools & Technologies

• Hootsuite, Buffer, or other social media management platforms
• Adobe Premiere Pro, Final Cut Pro, or other video editing software
• SEO and content marketing tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, and applicants should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Fairness: Value appreciation, fair compensation, and equal opportunities
• Expertise: Strong focus on internal development and continuous learning
• Quality: High standards for products and services, with a commitment to excellence

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual support
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities
• Data-driven and analytical, with a commitment to continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with multiple brands and platforms simultaneously?
• Do you have a strong data-driven mindset and a commitment to continuous learning?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Ecom Brands.

⚠️ Potential Challenges

• Managing multiple brands and platforms simultaneously may require strong organizational skills and time management
• Keeping up with the fast-paced and ever-changing social media landscape can be challenging
• Collaborating with external influencers and partners may present unique communication and coordination challenges
• Working in a hybrid environment may require additional self-motivation and time management skills

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• Social Media Manager (m/w/d) bei Johnny Urban focuses on managing multiple brands, while other roles may focus on a single brand or product
• This role requires a strong understanding of the fashion and lifestyle industries, while other roles may be more general in nature
• Career progression in this role may involve taking on additional responsibilities or moving into a leadership position within the marketing department

ASSUMPTION: Applicants should research similar roles and compare the responsibilities, requirements, and growth opportunities to ensure a good fit for their career goals.

📝 Sample Projects

• Developing and executing a social media campaign for a new product launch
• Collaborating with influencers to create sponsored content and increase brand awareness
• Analyzing KPIs and adjusting social media strategy to improve performance and engagement

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and explain how their approach aligns with the company's goals and values.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of managing multiple brands and platforms simultaneously?
• How does the company measure the success of its social media efforts, and what KPIs are most important?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your previous social media campaigns and content creation
• Prepare questions for the interview to demonstrate your interest and engagement
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.