📌 Core Information
🔹 Job Title: Social Media Manager (m/w/d)
🔹 Company: KWS SAAT SE
🔹 Location: Einbeck, Lower Saxony, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and advancing the global social media strategy
- Managing corporate social media channels
- Collaborating with various teams to integrate social media into cross-channel campaigns
- Monitoring social media impact and analyzing market trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Developing and implementing social media strategies
✅ Creating and publishing engaging content across various social media platforms
✅ Collaborating with global marketing teams and other departments to integrate social media into campaigns
✅ Monitoring and analyzing social media performance using relevant tools and metrics
✅ Staying up-to-date with social media trends and best practices
✅ Managing external partners such as agencies
✅ Providing regular reports on social media activities and performance to stakeholders
ASSUMPTION: This role involves a high level of creativity, attention to detail, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: A degree in communication, agricultural sciences with a focus on marketing/media, or a related field
Experience: 0-2 years of relevant experience in social media management
Required Skills:
- Excellent social media skills and a digital native mindset
- Strong communication and analytical skills
- Proactive work ethic and high engagement
- Intercultural competency
- Excellent English proficiency, German proficiency is a plus
Preferred Skills:
- Experience in the life science or agriculture industry
- Familiarity with social media analytics tools
ASSUMPTION: Candidates with a strong portfolio showcasing their social media skills and experience will be prioritized.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours
- Mobile working
- Professional development opportunities
- Ergonomic workstations
- Childcare allowance
- Christmas bonus
- Vacation pay
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of mobile working
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to mid-level social media manager positions in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Farming, specifically plant breeding and seed production
Company Size: 5,001-10,000 employees
Founded: 1856
Company Description:
- KWS is one of the world’s leading plant breeding companies
- Focuses on plant breeding and the production and sale of seed for various crops
- Operates independently with a tradition of family ownership
Company Specialties:
- Plant breeding
- Seed production
- Seed sales and marketing
- Biotechnology and genetic engineering
- Plant breeding innovation
- Sustainable agriculture
Company Website: www.kws.com
ASSUMPTION: KWS offers a dynamic and international work environment with opportunities for professional and personal development.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports to the Head of Content and Channel Management
Work Arrangement: On-site, with flexible hours and the possibility of mobile working
Growth Opportunities:
- Expanding responsibilities within the social media team
- Potential to move into a management role within the marketing department
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, ergonomically designed office space
Office Location(s): Einbeck, Lower Saxony, Germany
Geographic Context:
- Einbeck is a town in Lower Saxony, Germany, with a population of approximately 30,000
- The region offers a high quality of life with a mix of urban and rural environments
- KWS' headquarters is located in Einbeck, with additional offices in Berlin and Patos de Minas, Brazil
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of mobile working
ASSUMPTION: The work environment at KWS is collaborative, international, and focused on innovation and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application and screening
- Phone or video interview
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Social media skills and knowledge
- Communication and analytical skills
- Creativity and problem-solving abilities
- Cultural fit and motivation
Application Tips:
- Highlight relevant social media experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare examples of your social media content and campaigns
- Research KWS and the plant breeding industry to demonstrate your interest and understanding
ATS Keywords: Social Media Strategy, Content Management, Creative Content Development, Social Advertising, Market Analysis, Social Listening, Budget Management, Intercultural Competence, Communication Skills, Analytical Skills, Team Collaboration, Proactive Work Ethic, English Proficiency, German Proficiency
ASSUMPTION: The application process at KWS is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite
ASSUMPTION: The tools and technologies required for this role are standard for social media management positions and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Team spirit
- Closeness
- Independence
- Long-term thinking
Work Style:
- Collaborative and international team environment
- Focus on innovation and sustainability
- Flat hierarchies and open communication
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and best practices?
- Are you comfortable working in an international, collaborative team environment?
- Do you have a proactive work ethic and a high level of engagement?
ASSUMPTION: KWS values candidates who are a strong cultural fit, with a focus on teamwork, innovation, and long-term thinking.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Collaborating with global teams across different time zones
- Adapting to the specific needs and preferences of different target audiences
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a high level of responsibility and autonomy
- KWS' focus on plant breeding and sustainability sets it apart from other companies in the industry
- This role offers opportunities for career growth and development within the company
ASSUMPTION: This role is well-suited for candidates with a strong background in social media management and a passion for the plant breeding industry.
📝 Sample Projects
- Developing and implementing a global social media strategy for KWS
- Managing the social media presence for a new product launch
- Creating and publishing engaging content for multiple social media channels
- Analyzing social media performance and providing regular reports to stakeholders
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently?
- How does this role fit into the overall marketing strategy for KWS?
- What opportunities are there for professional development and growth within the company?
- How does KWS support work-life balance for its employees?
- What is the company culture like at KWS, and how does this role contribute to it?
ASSUMPTION: These questions are designed to gain a deeper understanding of the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Prepare examples of your social media content and campaigns to showcase your creativity and problem-solving abilities
- Research KWS and the plant breeding industry to demonstrate your interest and understanding
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your enthusiasm for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
