📌 Core Information
🔹 Job Title: Social Media Manager (m/w/x)
🔹 Company: ZEISS Group
🔹 Location: Oberkochen, Baden-Württemberg, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development and coordination of corporate social media channels
- Content creation and publication for international audiences
- Stakeholder collaboration and guidance on social media content
- Community management and training for employees
- Performance measurement and optimization based on defined KPIs
- Trend monitoring and evaluation of AI technology applications
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have a strong background in social media management and a passion for staying up-to-date with the latest trends and technologies.
📋 Key Responsibilities
✅ Strategic development and coordination of corporate social media channels
✅ Planning, creation, and publication of international content in collaboration with internal stakeholders
✅ Consultation and guidance for internal stakeholders on social media content creation
✅ Creation of guidelines and provision of training for employees on social media activities
✅ Community management for corporate social media channels, including on-call duties
✅ Continuous performance measurement and optimization of communication activities based on defined KPIs
✅ Monitoring of current trends in social media and evaluation of AI technology applications
ASSUMPTION: This role requires a high level of self-management, structured working methods, and strong communication skills to successfully coordinate with various internal stakeholders and manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, or Online Media
Experience: Minimum of 2-3 years of experience in digital marketing or communications, with a focus on social media
Required Skills:
- Proven experience in developing and implementing social media strategies
- Excellent communication and presentation skills in German and English
- Strong analytical skills and data-driven mindset
- Excellent organizational skills and ability to manage multiple projects
- Familiarity with social media management systems and monitoring tools
Preferred Skills:
- Experience with AI technology and its applications in social media
- Knowledge of the optical industry or related fields
ASSUMPTION: Candidates with a proven track record in social media management and a strong understanding of the latest trends and technologies will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-level marketing roles in Germany)
Benefits:
- Competitive benefits package
- Opportunities for professional development and training
- Flexible working hours and remote work options
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, specifically in the field of optics and optoelectronics
Company Size: 10,001+ employees, providing a large and diverse work environment with numerous growth opportunities
Founded: 1846, with a rich history and strong brand recognition in the industry
Company Description:
- ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics
- The company generated annual revenue of around €11 billion in the previous fiscal year across four segments
- ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide
Company Specialties:
- Optics and optoelectronics
- Semiconductor manufacturing technology
- Industrial quality and research
- Medical technology
- Consumer markets
Company Website: http://www.zeiss.com/publisher
ASSUMPTION: Working at ZEISS offers applicants the opportunity to contribute to innovative technologies and solutions in a global and dynamic environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Corporate Communications
Work Arrangement: On-site, with potential for remote work and flexible hours
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion of responsibilities to include additional channels or regions
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers a strong foundation for career growth and development within the marketing field, with numerous opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Oberkochen, Germany
Geographic Context:
- Oberkochen is a town in the German state of Baden-Württemberg, located in the East Alb region
- The town is known for its strong industrial and technological sector, with a focus on optics and precision mechanics
- Oberkochen offers a high quality of life, with a mix of urban and rural environments, and numerous cultural and recreational opportunities
Work Schedule: Standard office hours with potential for flexible working arrangements
ASSUMPTION: The location and work environment at ZEISS provide a supportive and engaging atmosphere for employees, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with hiring manager and team members
- Final interview with the Head of Corporate Communications
Key Assessment Areas:
- Social media management skills and experience
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with ZEISS values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare examples of successful social media campaigns or projects you have led
- Research ZEISS and the optical industry to demonstrate your understanding of the company and its products
ATS Keywords: Social Media Management, Digital Marketing, Content Creation, Community Management, KPI Measurement, AI Technology, Trend Monitoring, Stakeholder Coordination, Self-Management, Structured Work, Continuous Learning
ASSUMPTION: The application process at ZEISS is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- AI technology and machine learning tools (e.g., IBM Watson, Google AI, Microsoft AI)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or mastered with the appropriate training and support.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer focus
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about staying up-to-date with the latest social media trends and technologies?
- Do you have a proven track record of successfully managing social media channels and campaigns?
ASSUMPTION: Candidates who align with ZEISS' company values and work style will be the best fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing strategic thinking with day-to-day community management tasks
- Adapting to a large and diverse corporate environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in other industries, but may have a stronger focus on B2B communication and technical content
- Compared to other marketing roles at ZEISS, this position has a more specialized focus on social media channels and community management
- Career progression may involve expanding responsibilities to include additional channels or regions, or moving into a senior or management role within the marketing department
ASSUMPTION: This role offers a unique opportunity to specialize in social media management within a global technology leader in the optics and optoelectronics industry.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch
- Creating and managing a social media campaign to raise brand awareness in a specific region
- Analyzing social media performance data to identify trends and optimize content strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to day-to-day content creation and community management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role address them?
- How does this role collaborate with other marketing departments and teams within the company?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does ZEISS support employees in staying up-to-date with the latest social media trends and technologies?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://zeissgroup.wd3.myworkdayjobs.com/External/job/Oberkochen/Social-Media-Manager--m-w-x-_JR_1040856-1
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare examples of successful social media campaigns or projects you have led
- Research ZEISS and the optical industry to demonstrate your understanding of the company and its products
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
