📌 Core Information
🔹 Job Title: Social Media Manager - Madrid
🔹 Company: Burson
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Hybrid (4 days in office)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for corporate and consumer environments
- Translating PR plans into digital actions and creating content for social media platforms
- Planning, executing, and optimizing paid media campaigns on social networks
- Measuring campaign impact and proposing strategies to improve ROI
- Acting as an ambassador for the agency's offering and creative capabilities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a dynamic, cross-functional team environment.
📋 Key Responsibilities
✅ Develop and execute social media strategies for clients, focusing on both corporate and consumer environments
✅ Propose digital communication plans and translate PR plans into digital actions using appropriate channels
✅ Create, plan, execute, and optimize paid media campaigns on social networks
✅ Develop digital strategies including activations with content creators or KOLs of the digital environment
✅ Measure the impact of content and social media campaigns to develop plans to improve their ROI
✅ Actively participate in new business proposals, including research and development of strategies and actions, and participation in the definition of budgets
✅ Act as an ambassador for the agency's offering and creative capabilities, both internally and externally
ASSUMPTION: The role may require occasional work outside of regular business hours to manage social media crises or campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6 years of experience in strategic planning or creative strategy, working on integrated campaigns with a special focus on digital, content, and earned media
Required Skills:
- Excellent spoken and written Spanish and English (C1-C2)
- Ability to analyze and interpret data to extract insights and propose strategies aligned with business objectives
- Experience in managing and resolving issues and crises in social networks
- Ability to participate in new business proposals, develop presentations, and present strategies to clients
- Experience in planning and development of advertising campaigns on social networks
- Knowledge of project management tools, digital marketing, email marketing, SEO, digital analytics, AI, and design/editing tools
- Teamwork and multitasking skills, ability to thrive in cross-functional teams and dynamic environments
Preferred Skills:
- Experience working with global brands or in an international environment
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and familiarity with social media analytics platforms (e.g., Google Analytics, Sprout Social, Hootsuite Insights) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Based on industry standards for a mid-level marketing role in Madrid)
Benefits:
- Professional development opportunities
- Mentorship programs with industry leaders
- Vibrant and inclusive company culture fostering collaboration and innovation
- Packages designed to reward and retain top talent
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (4 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Madrid. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Burson is a global leader in communications, purpose-built to create value for clients through reputation. They reinvent how reputation creates competitive advantage for their clients, so they can lead today and far into the future.
Company Size: Burson is a large company with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Burson was founded in 1953 and has since grown into a global communications leader with offices in over 40 countries.
Company Description:
- Burson is the global leader in communications, purpose-built to create value for clients through reputation.
- Their reinvented approach to reputation helps clients lead today and far into the future.
- They combine highly specialized teams, industry-leading technologies, and breakthrough creative to deliver brilliant work for their clients.
Company Specialties:
- Public Relations
- Corporate Communications
- Crisis Communications
- Digital Communications
- Branding
Company Website: www.bursonglobal.com
ASSUMPTION: Burson's global presence and extensive client portfolio offer exciting opportunities for candidates looking to work on diverse, high-profile projects.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and progression within the company.
Reporting Structure: The Social Media Manager will report directly to the Digital Team Lead and collaborate with various internal teams, including PR, Creative, and Strategy.
Work Arrangement: Hybrid work arrangement, with employees working from the office around four days a week.
Growth Opportunities:
- Progression to a Senior Social Media Manager or Digital Team Lead role
- Expanding responsibilities within the Digital team or exploring opportunities in other departments
- International assignments or secondments to Burson's global offices
ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space designed to foster creativity and innovation.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and diverse culinary experiences.
- The city is well-connected by public transportation, making it easy to commute to the office from various neighborhoods.
- Madrid enjoys a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (4 days in the office)
ASSUMPTION: Madrid's dynamic and multicultural environment provides an exciting backdrop for candidates looking to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Digital Team Lead and/or other team members
- Final interview with the hiring manager or a senior member of the team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Burson's values
- Technical proficiency in social media management and digital analytics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've managed or contributed to
- Research Burson's clients and industry to demonstrate your understanding of the company's work
- Practice presenting your ideas and strategies clearly and concisely
ATS Keywords: Social Media Strategy, Digital Communication, Paid Media Campaigns, Content Creation, Data Analysis, Crisis Management, Advertising Campaigns, Project Management, Digital Marketing, Email Marketing, SEO, Digital Analytics, AI, Design Tools, Teamwork, Multitasking
ASSUMPTION: Burson's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design and editing tools (e.g., Canva, Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Client-centricity
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Focus on continuous learning and professional development
- Results-driven and proactive approach
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you proactive and results-driven, with a strong attention to detail?
- Do you have a strategic mindset and the ability to think creatively?
- Are you comfortable working with data and analytics to inform decision-making?
ASSUMPTION: Candidates who align with Burson's values and work style will be better equipped to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational skills and time management
- Adapting to Burson's fast-paced and dynamic work environment, which may require flexibility and adaptability
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with the latest trends and best practices in social media and digital marketing, which may require continuous learning and professional development
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on digital and social media strategies, with a lesser emphasis on traditional marketing channels
- Burson's global presence and extensive client portfolio offer opportunities to work on diverse, high-profile projects, providing a unique learning experience for candidates
- This role may provide opportunities for international assignments or secondments to Burson's global offices, allowing candidates to gain experience working in different markets and cultures
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired career path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a social media strategy for a global consumer brand launch, including influencer partnerships and paid media campaigns
- Managing a social media crisis for a corporate client, requiring quick thinking, strategic planning, and effective communication with stakeholders
- Creating and implementing a digital communication plan for a public relations campaign, integrating social media, email marketing, and SEO strategies
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges that candidates may face in this role, requiring a strong skill set and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other teams and departments within Burson?
- What opportunities are there for professional development and growth within this role and the company?
- How does Burson support work-life balance for its employees?
- Can you provide examples of successful social media campaigns that Burson has executed for its clients?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've managed or contributed to
- Research Burson's clients and industry to demonstrate your understanding of the company's work
- Practice presenting your ideas and strategies clearly and concisely
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
