📌 Core Information
Job Title: Social Media Manager - Myprotein (TikTok)
Company: THG
Location: THG HQ, Manchester, WA15 0AF - FULLY OFFICE BASED
Job Type: Full-time, On-site
Category: Marketing
Date Posted: 2025-04-23
Experience Level: 2-5 years
Remote Status: Not Remote
🚀 Job Overview
Key aspects of this role include:
- Leading TikTok strategy and execution for a globally recognized brand
- Working in a fast-paced, data-driven environment
- Experimenting with cutting-edge social content and developing strategies that drive community and commercial growth
- Overseeing the TikTok and TikTok Shop Social Platforms with a focus on content planning, data and insight tracking, and ideation
- Collaborating with various teams to define the look and feel of content across global social accounts
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices, as well as the ability to work effectively in a fast-paced environment.
📋 Key Responsibilities
Core Responsibilities:
- Assist with day-to-day management of content output, ensuring quality control, key publishing times, and stakeholder management
- Implement social and content strategy across social platforms using data and insights to inform content, platform strategy, and audience segmentation
- Develop plans for large content activations, delivering content briefings, narrative, and platform best practice
- Conceptualize and plan marketing content around key moments in the annual calendar
- Collaborate with the wider Marketing team to plan and develop engaging content to increase value for other departments and meet business and brand objectives
- Always adhere to brand guidelines when posting content, ensuring all content is reflective of the brand tone of voice
- Work closely with the Social Content team to understand and act on market trends, user behavior, new platform features, competitor activity, and other relevant updates
- Be flexible towards out-of-hours and unsociable hours if required (Events coverage, social media monitoring, etc.)
- Track and report social community metrics with an eye on optimization
- Audit social campaigns, identify key findings, and recommend approaches
- Deliver best-in-class community management
ASSUMPTION: This role requires strong organizational, leadership, and communication skills to manage a team of execs and senior execs, as well as the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: At least 3 years of experience managing TikTok social media platforms
Required Skills:
- Proven experience in managing TikTok social media platforms
- Understanding of TikTok Shop and experience in managing TikTok Lives
- Collaborative team player, comfortable working in a high-pressure, fast-paced environment
- Strong presentation skills and ability to report to various audiences
- Excellent organizational, administrative, and presentation skills
- Open-minded, flexible, and able to deal with people effectively at all levels
- Passion for fitness, content, and storytelling
- Excellent copywriting skills and a good eye for design
- A demonstrated ability to craft headlines, social media posts, and live coverage that people want to SHARE and engage with
- Deep understanding of social media platforms, including but not limited to, X, Facebook, Instagram, YouTube, Snapchat, and TikTok
- Coherent ability to use social media management tools such as Sprout Social, Meta Business Suite, and more
- Knowledge of content creation platforms such as Canva, Adobe, Capcut, and others
ASSUMPTION: Candidates should have a strong background in social media management, with a focus on TikTok, and a passion for fitness, content, and storytelling.
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of TikTok's algorithm and content trends
- Fluency in multiple languages
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per annum (based on experience and qualifications)
Benefits:
- 25 days annual leave plus bank holidays
- Don't want to work on your birthday? Enjoy the day off on us!
- Enhanced maternity and paternity pay, depending on length of service
- Up to 10 days compassionate leave
- Buy back up to 3 days each year
- Unlock 2 days volunteer leave after 12 months
- Access to on-site gym and physio
- Subsidized bus pass from Manchester City Centre to the ICON office
- Up to 50% staff discount on THG brands
- On-site staff shop and barber
- Referral bonus: Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation
- Anniversary gifts when you hit 5 and 10 years of service
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's qualifications, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on online sports nutrition and beauty products
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 2010
Company Description:
- THG PLC is a global e-commerce group headquartered in Manchester, UK, operating through two leading consumer businesses: THG Beauty and THG Nutrition
- THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands
- THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide
Company Specialties:
- Retail
- Online
- Market Place
- Clothing
- Data
- Wellbeing
- Sports Nutrition
- Brand Building
- Beauty
- and Ecommerce
Company Website: https://www.thg.com
ASSUMPTION: THG is a fast-growing, innovative company with a strong focus on data-driven decision making and continuous improvement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reporting directly to the Social Media Lead
Work Arrangement: Fully office-based, with potential for flexible working hours
Growth Opportunities:
- Potential to grow into a senior role within the social media team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development programs and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the company.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art headquarters in Manchester, UK
Office Location(s): THG HQ, Manchester, WA15 0AF
Geographic Context:
- Manchester is a vibrant, multicultural city with a rich history and a thriving digital and tech industry
- The city offers a high quality of life, with affordable housing, excellent schools, and a wide range of cultural attractions
- THG's headquarters is conveniently located in the heart of the city, with easy access to public transportation
Work Schedule: Standard office hours with potential for flexible working arrangements
ASSUMPTION: Manchester offers a dynamic work environment with a strong digital and tech industry, providing ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with relevant stakeholders
- Final interviews with senior leadership
Key Assessment Areas:
- Social media strategy and planning
- Content creation and curation
- Data analysis and interpretation
- Stakeholder management and communication
- Problem-solving and adaptability
Application Tips:
- Highlight your relevant social media management experience and achievements
- Demonstrate your understanding of TikTok trends and algorithms
- Showcase your ability to create engaging, shareable content
- Prepare examples of your data analysis and interpretation skills
- Be ready to discuss your approach to stakeholder management and communication
ATS Keywords: TikTok, Social Media Manager, Content Strategy, Data Analysis, Stakeholder Management, Community Growth, Brand Building, Marketing, Retail, Ecommerce, Beauty, Sports Nutrition
ASSUMPTION: The interview process for this role will focus on assessing your social media management skills, data analysis abilities, and cultural fit within the company.
🛠 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven
- Collaboration
- Customer-centric
- Agility
Work Style:
- Fast-paced
- Data-driven
- Collaborative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and algorithms?
- Can you provide an example of a successful social media campaign you've managed, and what made it successful?
- How do you handle working with multiple stakeholders and balancing their priorities?
- How do you approach creating engaging, shareable content that resonates with your target audience?
- How do you use data to inform your social media strategy and content creation?
ASSUMPTION: THG values candidates who are passionate about social media, data-driven, collaborative, and results-oriented. They should be able to thrive in a fast-paced, dynamic work environment and be comfortable working with multiple stakeholders.
⚠️ Potential Challenges
- Managing multiple social media platforms and content streams simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing the demands of multiple stakeholders with varying priorities and expectations
- Working in a high-pressure, deadline-driven environment
- Adapting to changes in the company's social media strategy and priorities
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment. Candidates should be comfortable managing multiple priorities and working under tight deadlines.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Strategist, but with a specific focus on TikTok and TikTok Shop
- It requires a strong understanding of TikTok's unique features, trends, and algorithms
- Candidates should have experience managing TikTok accounts and creating content tailored to the platform's audience
- This role may involve more hands-on content creation and community management than a typical Social Media Manager role
ASSUMPTION: While this role shares similarities with other social media management roles, it requires a deep understanding of TikTok and its unique features to be successful.
📝 Sample Projects
- Developing a TikTok content strategy for a major brand launch
- Managing a TikTok influencer marketing campaign to drive brand awareness and engagement
- Creating a TikTok series to educate users about a specific product or service
- Analyzing TikTok data to optimize content performance and inform future strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Social Media Manager - Myprotein (TikTok) might undertake, showcasing the role's focus on strategy, content creation, data analysis, and community management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall social media strategy for Myprotein and THG?
- What are the biggest challenges facing the TikTok team currently, and how can this role help address them?
- How does THG support the professional development and growth of its social media team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions help candidates better understand the role's expectations, the company's social media strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the THG careers portal
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare examples of your social media campaigns, data analysis, and content creation to showcase during the interview process
- Research THG and the Myprotein brand to demonstrate your understanding of the company and its products
- Prepare questions to ask about the role, the team, and the company's social media strategy
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
