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Social Media Manager (Nepal)

Alaya
Full-time
On-site
Nepal
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager (Nepal)

πŸ”Ή Company: Alaya

πŸ”Ή Location: Lalitpur, Nepal

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing social media strategies to drive engagement and generate leads
  • Creating high-performing content across various platforms (videos, reels, carousels, visuals)
  • Running platform-specific experiments to improve performance
  • Collaborating cross-functionally with design, content, and digital marketing teams
  • Responding to community queries and moderating engagement

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through creative content and engagement.

πŸ“‹ Key Responsibilities

βœ… Own and execute the social media strategy aligned with marketing goals and lead gen funnels

βœ… Build and maintain monthly content calendars and publishing workflows

βœ… Create high-performing content across platforms (videos, reels, carousels, visuals)

βœ… Run platform-specific experiments (A/B tests, CTAs, formats) to improve performance

βœ… Launch and optimize paid campaigns across Meta and other platforms

βœ… Collaborate cross-functionally with design, content, and digital marketing teams

βœ… Respond to community queries and moderate engagement

βœ… Use analytics tools to report performance and adjust strategy accordingly

ASSUMPTION: The ideal candidate will be comfortable working independently with full accountability while also supporting collaboration with diverse teams to ensure alignment and shared success.

🎯 Required Qualifications

Education: Bachelor’s in Marketing, Media, Communications, or a related field

Experience: 3+ years in social media management (agency or multi-brand experience preferred)

Required Skills:

  • Proficiency in tools like Meta Business Suite, Hootsuite
  • Graphic design skills using Canva or Adobe Suite
  • Video editing tools such as CapCut or Premiere
  • Deep knowledge of Instagram, Facebook, LinkedIn, TikTok, and emerging platforms
  • Strong command of storytelling, captioning, and copywriting

Preferred Skills:

  • Experience in managing social media for multiple brands
  • Fluency in Nepali (for local market needs)

ASSUMPTION: While not explicitly stated, proficiency in the local language may be beneficial for understanding and engaging with the local community.

πŸ’° Compensation & Benefits

Salary Range: Based on experience and market standards in Nepal, the estimated salary range for this role is NPR 700,000 - 1,200,000 per annum.

Benefits:

  • Five Working Days (Mon-Fri)
  • Complimentary full breakfast
  • Working with cross-cultural teams across Australia and Nepal
  • Medical and accidental insurance coverage for you and two beneficiaries.
  • Exclusive Leaves:
    • 18 days of paid annual leave.
    • 12 days of paid sick leave.
    • 1 day floating leave
    • 4 months of paid maternity leave.
    • 1 month of paid paternity leave.
    • 13 days of paid public holidays (Extra 1 day for female employees)
  • Various exclusive bonuses, including profit, festival, book reading bonus and many more.
  • Employee Assistance Program (EAP) for work-based counselling.
  • Employee engagement and well-being activities and events.
  • Educational discounts through partnerships with various top colleges.
  • Continuous learning and development opportunities
  • Monthly and Quarterly Awards and Recognition
  • Employee referral bonus for recommending new hires.
  • Customer Referral - Refer your friends and relatives in Australia to use our services and we’ll reward you!

Working Hours: 8:00 am to 4:00 pm (non-negotiable), including a 1-hour lunch break

ASSUMPTION: The salary range provided is an estimate based on market standards in Nepal for similar roles. Actual compensation may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Outsourcing and Offshoring Consulting

Company Size: 201-500 employees

Founded: 2015 (as Home Loan Experts Nepal, rebranded as Alaya in 2023)

Company Description:

  • Alaya is more than just a workplace; it's a community driven by Care, Passion, and Oneness.
  • Their mission in Nepal is to be the #1 employer, setting a new standard for workplace culture, offering unparalleled training, and creating impactful career opportunities.
  • They aim to inspire positive change in the Nepalese business landscape by fostering a supportive and inclusive workplace culture.

Company Specialties:

  • Social Media Management
  • Digital Marketing
  • Content Creation
  • Cross-Cultural Team Collaboration

Company Website: https://www.alaya.co/

ASSUMPTION: Alaya's focus on Care, Passion, and Oneness suggests a strong emphasis on company culture and employee well-being.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and learning

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams

Work Arrangement: On-site, with the possibility of working from the office in Lalitpur, Nepal

Growth Opportunities:

  • Learning and development opportunities through continuous training and workshops
  • Potential career progression into senior roles within the marketing department
  • Expanding skills and experience in social media management and digital marketing

ASSUMPTION: Given the company's focus on employee growth and development, there may be opportunities for the right candidate to take on additional responsibilities or advance their career within the organization.

🌍 Location & Work Environment

Office Type: On-site, with the possibility of working from the office in Lalitpur, Nepal

Office Location(s): Lalitpur, Nepal

Geographic Context:

  • Lalitpur is a suburban city located in the Bagmati Province of Nepal, with a population of approximately 2.5 million people.
  • The city is known for its rich cultural heritage, historical sites, and vibrant arts scene.
  • Lalitpur offers a mix of traditional and modern amenities, with a variety of restaurants, shops, and entertainment options.

Work Schedule: Monday to Friday, 8:00 am to 4:00 pm, with a 1-hour lunch break

ASSUMPTION: The work environment at Alaya is likely to be dynamic, collaborative, and focused on employee growth and development, given the company's emphasis on Care, Passion, and Oneness.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interviews with the hiring manager and relevant team members
  • Background check and offer

Key Assessment Areas:

  • Social media strategy and planning
  • Content creation and storytelling
  • Platform-specific knowledge and experience
  • Analytical skills and data-driven decision making
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Showcase your portfolio or examples of your work, if applicable
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Community Engagement, Analytics, Graphic Design, Video Editing, Storytelling, Copywriting, Collaboration, Strategic Thinking, Innovation, Learning Mindset, Platform Knowledge, Experimentation, Paid Campaigns

ASSUMPTION: The interview process at Alaya is likely to be thorough and comprehensive, with a focus on assessing the candidate's skills, experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Meta Business Suite
  • Hootsuite
  • Canva or Adobe Suite
  • CapCut or Premiere
  • Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)

ASSUMPTION: The required tools and technologies for this role may evolve as the company's needs and the social media landscape change.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Care
  • Passion
  • Oneness

Work Style:

  • Collaborative and team-oriented
  • Adaptable and open to feedback
  • Results-driven and accountable

Self-Assessment Questions:

  • Do you genuinely care about the brands you work with and the communities they serve?
  • Are you passionate about staying up-to-date with social media trends and algorithm shifts?
  • Can you thrive in a fast-paced environment and work independently with full accountability?

ASSUMPTION: Alaya places a strong emphasis on cultural fit and values-driven hiring, so candidates should be prepared to demonstrate their alignment with the company's core values.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content calendars simultaneously
  • Keeping up with the fast-evolving social media landscape and algorithm changes
  • Balancing strategic thinking with hands-on execution and day-to-day content creation
  • Working effectively in a cross-cultural team environment

ASSUMPTION: The role of Social Media Manager at Alaya presents both exciting opportunities and unique challenges, requiring a candidate who is adaptable, resilient, and committed to continuous learning and growth.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on driving engagement and generating leads through strategic, creative content and community management
  • Industry-specific context: The Nepalese market may have unique cultural and linguistic considerations that require a nuanced approach to social media management
  • Career path comparison: This role offers opportunities for growth and learning, with potential progression into senior marketing roles or related fields

ASSUMPTION: While this role shares similarities with other social media management positions, its unique focus on driving engagement and generating leads through strategic, creative content sets it apart in the industry.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to increase brand awareness and engagement for a new product launch
  • Creating and optimizing paid social media campaigns to drive lead generation and conversions
  • Analyzing and reporting on social media performance metrics to inform strategy and content creation

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects and campaigns may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does Alaya support the professional growth and development of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does Alaya approach cross-cultural team collaboration and communication?
  • What are the biggest challenges facing the social media team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://alaya.breezy.hr/p/ebc656d8f46a-social-media-manager-nepal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio or examples of your work, showcasing your creativity, strategic thinking, and ability to drive engagement and results
  • Research Alaya's company culture, values, and mission to demonstrate your alignment and fit with the organization
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.