📌 Core Information
🔹 Job Title: Social Media Manager (Nepal)
🔹 Company: Alaya
🔹 Location: Lalitpur, Nepal
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to drive engagement and generate leads
- Creating high-performing content across various platforms (videos, reels, carousels, visuals)
- Running platform-specific experiments to improve performance
- Collaborating cross-functionally with design, content, and digital marketing teams
- Responding to community queries and moderating engagement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through creative content and engagement.
📋 Key Responsibilities
✅ Own and execute the social media strategy aligned with marketing goals and lead gen funnels
✅ Build and maintain monthly content calendars and publishing workflows
✅ Create high-performing content across platforms (videos, reels, carousels, visuals)
✅ Run platform-specific experiments (A/B tests, CTAs, formats) to improve performance
✅ Launch and optimize paid campaigns across Meta and other platforms
✅ Collaborate cross-functionally with design, content, and digital marketing teams
✅ Respond to community queries and moderate engagement
✅ Use analytics tools to report performance and adjust strategy accordingly
ASSUMPTION: The ideal candidate will be comfortable working independently with full accountability while also supporting collaboration with diverse teams to ensure alignment and shared success.
🎯 Required Qualifications
Education: Bachelor’s in Marketing, Media, Communications, or a related field
Experience: 3+ years in social media management (agency or multi-brand experience preferred)
Required Skills:
- Proficiency in tools like Meta Business Suite, Hootsuite
- Graphic design skills using Canva or Adobe Suite
- Video editing tools such as CapCut or Premiere
- Deep knowledge of Instagram, Facebook, LinkedIn, TikTok, and emerging platforms
- Strong command of storytelling, captioning, and copywriting
Preferred Skills:
- Experience in managing social media for multiple brands
- Fluency in Nepali (for local market needs)
ASSUMPTION: While not explicitly stated, proficiency in the local language may be beneficial for understanding and engaging with the local community.
💰 Compensation & Benefits
Salary Range: Based on experience and market standards in Nepal, the estimated salary range for this role is NPR 700,000 - 1,200,000 per annum.
Benefits:
- Five Working Days (Mon-Fri)
- Complimentary full breakfast
- Working with cross-cultural teams across Australia and Nepal
- Medical and accidental insurance coverage for you and two beneficiaries.
- Exclusive Leaves:
- 18 days of paid annual leave.
- 12 days of paid sick leave.
- 1 day floating leave
- 4 months of paid maternity leave.
- 1 month of paid paternity leave.
- 13 days of paid public holidays (Extra 1 day for female employees)
- Various exclusive bonuses, including profit, festival, book reading bonus and many more.
- Employee Assistance Program (EAP) for work-based counselling.
- Employee engagement and well-being activities and events.
- Educational discounts through partnerships with various top colleges.
- Continuous learning and development opportunities
- Monthly and Quarterly Awards and Recognition
- Employee referral bonus for recommending new hires.
- Customer Referral - Refer your friends and relatives in Australia to use our services and we’ll reward you!
Working Hours: 8:00 am to 4:00 pm (non-negotiable), including a 1-hour lunch break
ASSUMPTION: The salary range provided is an estimate based on market standards in Nepal for similar roles. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Outsourcing and Offshoring Consulting
Company Size: 201-500 employees
Founded: 2015 (as Home Loan Experts Nepal, rebranded as Alaya in 2023)
Company Description:
- Alaya is more than just a workplace; it's a community driven by Care, Passion, and Oneness.
- Their mission in Nepal is to be the #1 employer, setting a new standard for workplace culture, offering unparalleled training, and creating impactful career opportunities.
- They aim to inspire positive change in the Nepalese business landscape by fostering a supportive and inclusive workplace culture.
Company Specialties:
- Social Media Management
- Digital Marketing
- Content Creation
- Cross-Cultural Team Collaboration
Company Website: https://www.alaya.co/
ASSUMPTION: Alaya's focus on Care, Passion, and Oneness suggests a strong emphasis on company culture and employee well-being.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and learning
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams
Work Arrangement: On-site, with the possibility of working from the office in Lalitpur, Nepal
Growth Opportunities:
- Learning and development opportunities through continuous training and workshops
- Potential career progression into senior roles within the marketing department
- Expanding skills and experience in social media management and digital marketing
ASSUMPTION: Given the company's focus on employee growth and development, there may be opportunities for the right candidate to take on additional responsibilities or advance their career within the organization.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of working from the office in Lalitpur, Nepal
Office Location(s): Lalitpur, Nepal
Geographic Context:
- Lalitpur is a suburban city located in the Bagmati Province of Nepal, with a population of approximately 2.5 million people.
- The city is known for its rich cultural heritage, historical sites, and vibrant arts scene.
- Lalitpur offers a mix of traditional and modern amenities, with a variety of restaurants, shops, and entertainment options.
Work Schedule: Monday to Friday, 8:00 am to 4:00 pm, with a 1-hour lunch break
ASSUMPTION: The work environment at Alaya is likely to be dynamic, collaborative, and focused on employee growth and development, given the company's emphasis on Care, Passion, and Oneness.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and relevant team members
- Background check and offer
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Platform-specific knowledge and experience
- Analytical skills and data-driven decision making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Community Engagement, Analytics, Graphic Design, Video Editing, Storytelling, Copywriting, Collaboration, Strategic Thinking, Innovation, Learning Mindset, Platform Knowledge, Experimentation, Paid Campaigns
ASSUMPTION: The interview process at Alaya is likely to be thorough and comprehensive, with a focus on assessing the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Meta Business Suite
- Hootsuite
- Canva or Adobe Suite
- CapCut or Premiere
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: The required tools and technologies for this role may evolve as the company's needs and the social media landscape change.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-driven and accountable
Self-Assessment Questions:
- Do you genuinely care about the brands you work with and the communities they serve?
- Are you passionate about staying up-to-date with social media trends and algorithm shifts?
- Can you thrive in a fast-paced environment and work independently with full accountability?
ASSUMPTION: Alaya places a strong emphasis on cultural fit and values-driven hiring, so candidates should be prepared to demonstrate their alignment with the company's core values.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars simultaneously
- Keeping up with the fast-evolving social media landscape and algorithm changes
- Balancing strategic thinking with hands-on execution and day-to-day content creation
- Working effectively in a cross-cultural team environment
ASSUMPTION: The role of Social Media Manager at Alaya presents both exciting opportunities and unique challenges, requiring a candidate who is adaptable, resilient, and committed to continuous learning and growth.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving engagement and generating leads through strategic, creative content and community management
- Industry-specific context: The Nepalese market may have unique cultural and linguistic considerations that require a nuanced approach to social media management
- Career path comparison: This role offers opportunities for growth and learning, with potential progression into senior marketing roles or related fields
ASSUMPTION: While this role shares similarities with other social media management positions, its unique focus on driving engagement and generating leads through strategic, creative content sets it apart in the industry.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement for a new product launch
- Creating and optimizing paid social media campaigns to drive lead generation and conversions
- Analyzing and reporting on social media performance metrics to inform strategy and content creation
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects and campaigns may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Alaya support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Alaya approach cross-cultural team collaboration and communication?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://alaya.breezy.hr/p/ebc656d8f46a-social-media-manager-nepal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, showcasing your creativity, strategic thinking, and ability to drive engagement and results
- Research Alaya's company culture, values, and mission to demonstrate your alignment and fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
