Based on the provided job listing, here's the following the specified format:
📌 Core Information
🔹 Job Title: Social Media Manager - Ninja
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the organic social presence from strategy to execution
- Managing the content calendar and ensuring posts align with brand voice and performance
- Collaborating with various teams to ensure social is aligned with business and brand goals
- Mentoring and supporting community managers to maintain an engaging, on-brand voice
- Supporting influencer activations and creator campaigns as needed
ASSUMPTION: This role requires a strong understanding of social media trends, analytics, and content creation. The ideal candidate will have experience in social media management, preferably with a focus on Instagram, Facebook, TikTok, and YouTube. Familiarity with Hootsuite, Sprout Social, Google Analytics, and CreatorIQ is a plus.
📋 Key Responsibilities
✅ Organic Social Strategy & Execution:
- Review and create content that aligns with the organic social strategy focused on Instagram, Facebook, TikTok, and YouTube
- Develop the social content calendar—ensuring it reflects timely, relevant, and high-impact content
- Bring bold ideas to life with speed and precision by concepting, briefing, and coordinating execution across internal and external content-creation partners
- Jump, identify, and action emerging trends and cultural moments, crafting content that feels native, fresh, and on-brand
- Pull, track, and analyze content performance to inform ongoing strategy and ensure consistent audience growth and engagement
ASSUMPTION: This role requires strong analytical skills and the ability to make data-driven decisions to optimize content performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in social media, digital marketing, or influencer strategy
Required Skills:
- Deep knowledge of Instagram, Facebook, TikTok, and YouTube—what works, what doesn't, and how to stand out
- Ability to act fast and stay organized—balancing big-picture strategy with rapid-fire execution
- Experience building and maintaining detailed content calendars and coordinating across teams
- Familiarity with analytics and social tools (e.g., Hootsuite, Sprout Social, Google Analytics, CreatorIQ)
Preferred Skills:
- Experience with paid social or influencer campaign strategy
- Background in CPG or agency environments
ASSUMPTION: This role requires a creative mindset, strong communication skills, and the ability to work effectively in a fast-paced, collaborative environment.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on experience and industry standards for a role of this level and location)
Benefits:
- Health Insurance
- Retirement Plans
- Paid Time Off
- Employee Stock Purchase Options
- Wellness Programs
- Product Discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods and Product Marketing
Company Size: 1,001-5,000 employees
Founded: 1994
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja's focus on innovation and disruption makes it an exciting place to work for those seeking to make a significant impact in the consumer goods industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Social Media or a similar title within the Marketing department.
Work Arrangement: On-site, full-time
Growth Opportunities:
- As SharkNinja continues to grow and expand its social media presence, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role.
ASSUMPTION: This role offers the opportunity to work in a dynamic, fast-paced environment with a strong focus on innovation and growth.
🌍 Location & Work Environment
Office Type: On-site, corporate office
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA, is a suburban town located about 15 miles west of Boston, offering a mix of urban and rural environments.
- The area is known for its strong sense of community and high-quality public schools.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The office location and work schedule may be subject to change based on business needs and company policies.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the hiring manager
- On-site interview with the hiring team, including the Director of Social Media and other relevant stakeholders
- Final interview with the Vice President of Marketing or a similar title
Key Assessment Areas:
- Social media strategy and content creation
- Data analysis and reporting
- Collaboration and communication skills
- Cultural fit and alignment with SharkNinja's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your social media strategy and content creation work to discuss during the interview
- Research SharkNinja's products, brand, and social media presence to demonstrate your understanding of the company and its mission
ATS Keywords: Social Media Manager, Digital Marketing, Influencer Strategy, Content Creation, Analytics, Collaboration, Communication, Creativity, Trend Analysis, Content Calendar Management, Community Management, Brand Voice, Paid Social, CPG Knowledge, Fast-Paced Environment, Mentoring
ASSUMPTION: SharkNinja's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Hootsuite
- Sprout Social
- Google Analytics
- CreatorIQ
ASSUMPTION: Familiarity with these tools is preferred, but SharkNinja will provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Disruption
- Collaboration
Work Style:
- Fast-paced
- Creative
- Collaborative
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and algorithms?
- Can you provide an example of a successful social media campaign you've managed, and what made it successful?
- How do you handle feedback and criticism, both from internal stakeholders and external audiences?
ASSUMPTION: SharkNinja values candidates who are passionate about social media, have a strong work ethic, and can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The role requires working in a fast-paced environment with tight deadlines and high expectations
- Candidates may need to manage multiple social media platforms and content creation projects simultaneously
- The role may require occasional weekend or evening work to ensure timely content delivery
- Candidates may need to adapt to changes in social media algorithms, trends, and company priorities
ASSUMPTION: SharkNinja offers a dynamic and challenging work environment, with opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Manager position in other consumer goods or retail companies
- However, SharkNinja's focus on innovation and disruption sets it apart from other companies in the industry
- Candidates with experience in fast-paced, start-up environments may find the work culture and pace of this role to be a good fit
ASSUMPTION: SharkNinja's unique culture and focus on innovation make it an attractive option for candidates seeking a challenging and rewarding role in the consumer goods industry.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including content creation and influencer partnerships
- Managing a social media campaign for an existing product, focusing on audience engagement and growth
- Creating and executing a content calendar for a major brand event or product announcement
ASSUMPTION: SharkNinja offers opportunities for candidates to work on a wide range of projects, from product launches to brand campaigns, allowing them to gain diverse experience and make a significant impact on the company's social media presence.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does SharkNinja support the professional development and growth of its social media team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SharkNinja measure the success of its social media campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in managing their personal and professional responsibilities?
ASSUMPTION: SharkNinja values candidates who are proactive and curious, and who ask thoughtful questions about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media strategy and content creation work to discuss during the interview
- Research SharkNinja's products, brand, and social media presence to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
