Social Media Manager- Noida

📌 Core Information

🔹 Job Title: Social Media Manager

🔹 Company: Adventus

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies
• Creating engaging content for various platforms
• Managing community interactions and customer service
• Analyzing performance metrics and adjusting strategies
• Collaborating with cross-functional teams for cohesive messaging

ASSUMPTION: This role requires a mix of creative, analytical, and communication skills, with a strong understanding of digital marketing principles and social media trends.

📋 Key Responsibilities

✅ Developing and implementing social media strategies

✅ Creating engaging content (text, image, video) for platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok

✅ Planning and scheduling content, and collaborating with creatives for high-quality output

✅ Engaging with followers, fostering community engagement, and handling customer service issues

✅ Monitoring and analyzing social media performance using analytics tools

✅ Preparing and presenting reports on metrics, campaign performance, and ROI

✅ Planning and executing paid social media campaigns, including budgeting, targeting, and creative development

✅ Staying updated with social media trends, platform updates, and emerging technologies

✅ Monitoring competitors’ social media activities for best practices and opportunities

✅ Ensuring consistent brand voice and style across all social media channels

✅ Managing and mitigating potential social media crises or negative publicity

✅ Ensuring all social media activities comply with relevant laws and regulations

✅ Protecting user data and respecting privacy policies

✅ Experimenting with new social media features and tools, and developing innovative campaigns

ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in social media management, digital marketing, or a related role

Required Skills:

• Proven experience in social media management and digital marketing
• Strong understanding of social media platforms and trends
• Excellent communication and interpersonal skills
• Strong analytical and reporting skills
• Proficient in social media management tools (e.g., Hootsuite, Sprout Social)
• Familiarity with Google Analytics and other analytics tools
• Basic knowledge of HTML and CSS

Preferred Skills:

• Experience with social media advertising and campaign management
• Fluency in multiple languages
• Experience with CRM software

ASSUMPTION: Candidates with experience in the education or technology sectors may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (based on experience and industry standards)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week), with flexibility for travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in India.

📌 Applicant Insights

🔍 Company Context

Industry: Adventus operates in the technology, information, and internet sector, focusing on international student placement and education technology.

Company Size: Adventus is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Adventus was founded in 2018, with a mission to transform how the world accesses international education.

Company Description:

• Adventus is a B2B2C SaaS-based marketplace supporting institutions, recruiters, and students within the international student placement sector.
• The company's innovative platform allows institutions, recruiters, and students to directly connect with one another, resulting in matching the right international study experience with students across the world.
• Adventus is committed to creating a positive legacy and changing the way the world accesses international education.

Company Specialties:

• International student placement
• Education technology
• Marketplace platform development
• Cross-border education

Company Website: https://www.adventus.io

ASSUMPTION: Adventus' focus on international education and technology makes it an attractive employer for candidates interested in these sectors.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the marketing department.

Reporting Structure: The Social Media Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including product, sales, and customer success.

Work Arrangement: This role is on-site, with travel required for field-based work. The work arrangement offers flexibility for remote work when needed.

Growth Opportunities:

• Progression to a Senior Social Media Manager or Marketing Manager role
• Expansion into related fields, such as content marketing or SEO
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Adventus' growth and expansion present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Adventus' office in Noida is a modern, collaborative workspace with a dynamic and multicultural team.

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a major industrial hub and part of the National Capital Region of India, with easy access to New Delhi.
• The city offers a mix of urban and suburban living, with numerous residential colonies, shopping centers, and entertainment options.
• Noida has a humid subtropical climate, with hot summers and mild winters.

Work Schedule: The work schedule is full-time (40 hours/week), with flexibility for travel and remote work when needed.

ASSUMPTION: Adventus' Noida office provides a vibrant and multicultural work environment, with easy access to urban amenities and a reasonable cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with the hiring manager

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Community management and customer service
• Analytics and reporting
• Advertising and campaign management
• Cultural fit and alignment with Adventus' values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Prepare examples of successful social media campaigns you've managed in the past.
• Research Adventus' platform and understand its unique value proposition in the international education sector.
• Be prepared to discuss your understanding of the Indian and international education markets.

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Analytics, Advertising, Campaign Management, Education Technology, International Education, Marketing

ASSUMPTION: Adventus' interview process focuses on assessing candidates' technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Social media management tools (Hootsuite, Sprout Social)
• Analytics tools (Google Analytics)
• CRM software (HubSpot, Salesforce)
• Project management tools (Asana, Trello)
• Design tools (Canva, Adobe Creative Suite)
• Video editing tools (iMovie, Adobe Premiere Pro)

ASSUMPTION: Adventus uses a mix of industry-standard and proprietary tools to manage its social media presence and marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven decision-making
• Opportunities for professional growth and development
• Flexible work arrangements

Self-Assessment Questions:

• How do you stay updated with the latest social media trends and platform updates?
• Can you provide an example of a successful social media campaign you've managed, and what made it successful?
• How do you handle negative feedback or criticism on social media platforms?
• How do you prioritize and manage multiple social media accounts and campaigns simultaneously?

ASSUMPTION: Adventus values candidates who are passionate about social media, innovative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing creative and analytical aspects of the role
• Working in a dynamic and sometimes high-pressure environment
• Managing potential crises or negative publicity on social media platforms

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Social Media Manager vs. Digital Marketing Specialist: Both roles require a strong understanding of digital marketing principles, but the Social Media Manager role focuses specifically on social media platforms and engagement.
• Social Media Manager vs. Content Marketing Specialist: While both roles involve content creation, the Social Media Manager role requires a deeper understanding of social media trends and platform-specific content strategies.
• Social Media Manager vs. Community Manager: Both roles focus on community engagement, but the Social Media Manager role encompasses a broader range of responsibilities, including advertising, analytics, and strategy development.

ASSUMPTION: Understanding the differences between related roles can help candidates identify the best fit for their skills and career goals.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, resulting in a 30% increase in brand awareness and a 20% increase in sales.
• Managing a social media campaign for an international education event, achieving a 50% increase in event attendance and a 30% increase in event-related conversions.
• Creating and implementing a social media crisis management plan, successfully mitigating negative publicity and restoring brand reputation within 48 hours.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and potential impact of a Social Media Manager's work.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and its role in the overall marketing strategy?
• How does the Social Media Manager role collaborate with other marketing and cross-functional teams?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• How does Adventus support the professional development and growth of its Social Media Manager?
• What are the key performance indicators (KPIs) for this role, and how are they measured and reported?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Prepare examples of successful social media campaigns you've managed in the past.
• Research Adventus' platform and understand its unique value proposition in the international education sector.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.