Social Media Manager – Pincode (PhonePe Group)

📌 Core Information

🔹 Job Title: Social Media Manager – Pincode (PhonePe Group)

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-20

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing channel-specific content strategies across Instagram, X (Twitter), YouTube Shorts, and emerging platforms
• Translating cultural moments, local trends, and category insights into engaging social content
• Building a distinct social voice that aligns with Pincode’s brand personality and PhonePe’s overarching brand values
• Collaborating with internal design teams and agency partners to deliver high-quality content
• Managing influencer relationships, briefings, contracts, and campaign execution end-to-end

ASSUMPTION: This role requires a strong understanding of India’s digital culture and the ability to translate trends into engaging content for various platforms.

📋 Key Responsibilities

✅ Social Strategy & Execution: Develop and execute channel-specific content strategies, translate cultural moments and trends into engaging content, and build a distinct social voice for Pincode.

✅ Content Creation & Copywriting: Own ideation and scripting of content formats including memes, Reels, explainers, and moment-led campaigns, and write sharp, witty, and platform-appropriate copy.

✅ Community Engagement & Influencer Management: Monitor conversations, trends, and user interactions, engage with users in real time, and identify and work closely with creators and influencers to co-develop content that enhances reach, relevance, and brand affinity.

✅ Listening & Brand Alignment: Track brand sentiment and topical conversations using social listening tools, flag opportunities and potential risks, and ensure brand tone, messaging, and identity are consistently maintained across channels.

✅ Performance & Reporting: Track and report on content and platform performance, apply insights to improve strategy and optimize future campaigns.

✅ Cross-functional Collaboration: Partner with Marketing, Product, Growth, and the core PhonePe social team on integrated campaigns and category pushes, and ensure alignment and synergy across all social and brand communication.

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and the capacity to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5-7 years of experience managing social media for high-growth consumer brands; experience in quick commerce, e-commerce, or D2C is a plus.

Required Skills:

• Strong copywriting and storytelling abilities, especially for mobile-first, short-form content
• Deep understanding of India’s digital culture—memes, trends, internet language, and audience behavior
• Proven experience in influencer identification, negotiation, and campaign execution
• Familiarity with social media tools such as Sprinklr, Meltwater, Sprout, or native dashboards
• Agile, collaborative mindset and ability to thrive in a fast-moving brand environment

Preferred Skills:

• Experience in quick commerce, e-commerce, or D2C
• Fluency in regional Indian languages

ASSUMPTION: Candidates with experience in managing social media for high-growth consumer brands in India are strongly preferred.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Based on industry standards for similar roles in Bangalore)

Benefits:

• Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Relocation benefits, Transfer Support Policy, Travel Policy
• Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe is a leading fintech company, offering digital payments, financial services, and consumer tech ventures such as Pincode and Indus App Store.

Company Size: PhonePe has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: PhonePe was launched in 2016, with a focus on providing easy and secure digital payments and financial services to every Indian.

Company Description:

• PhonePe Group is India’s leading fintech company, offering digital payments, financial services, and consumer tech ventures.
• The company aims to empower every Indian by unlocking the flow of money and providing equal access to easy and secure payments and financial services.
• PhonePe Group aligns its diverse portfolio of businesses with its vision to create a seamless, convenient, and inclusive digital ecosystem.

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments
• Financial Services
• Consumer Tech Ventures

Company Website: https://www.phonepe.com

ASSUMPTION: PhonePe's large employee base and diverse portfolio of businesses offer ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior role, with potential for growth within the marketing and communications department or across the broader PhonePe Group.

Reporting Structure: The Social Media Manager will report directly to the Head of Social Media at Pincode and collaborate closely with the core PhonePe social team and other internal departments.

Work Arrangement: On-site, with flexible work arrangements and potential opportunities for remote work in the future.

Growth Opportunities:

• Progression to a senior role within the marketing and communications department or across the broader PhonePe Group.
• Expanding the scope of responsibilities to include additional platforms or regions.
• Potential opportunities to lead and mentor junior team members.

ASSUMPTION: This role offers significant growth potential within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities and a focus on employee well-being.

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture.
• The city offers a mix of urban amenities and natural beauty, with numerous parks, lakes, and recreational facilities.
• Bangalore has a tropical savanna climate, with warm and humid weather prevailing for most of the year.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options and flexible hours.

ASSUMPTION: Bangalore offers a vibrant and dynamic work environment, with a diverse range of cultural, recreational, and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with PhonePe's values
• Strategic thinking and problem-solving skills
• Creative ideation and execution abilities
• Strong communication and interpersonal skills
• Technical proficiency in social media management and relevant tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of India’s digital culture and trends in your application materials.
• Prepare examples of your previous social media campaigns and their outcomes to discuss during the interview.
• Research PhonePe and Pincode to show your enthusiasm for the role and the company.
• Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions.

ATS Keywords: Social Media Management, Content Strategy, Copywriting, Community Engagement, Influencer Management, Social Listening, Performance Tracking, Cross-functional Collaboration, Digital Culture Understanding, Agile Mindset, Trend Analysis, Creative Ideation, Brand Alignment, Campaign Execution, User Interaction, Platform-native Content

ASSUMPTION: PhonePe's hiring process is designed to assess candidates' cultural fit, technical skills, and strategic thinking abilities.

🛠️ Tools & Technologies

• Social media platforms: Instagram, X (Twitter), YouTube Shorts, and emerging platforms
• Social media management tools: Sprinklr, Meltwater, Sprout, or native dashboards
• Design and content creation tools: Adobe Creative Suite, Canva, or other relevant software
• Project management tools: Asana, Trello, or other relevant software

ASSUMPTION: Familiarity with relevant social media management tools and design software is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering every Indian
• Unlocking the flow of money
• Easy and secure payments and financial services
• Inclusive digital ecosystem

Work Style:

• Collaborative and agile
• Focus on execution and results
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you align with PhonePe's mission to empower every Indian by unlocking the flow of money and providing equal access to easy and secure payments and financial services?
• Are you comfortable working in a fast-paced, dynamic environment that requires strong organizational skills and the ability to manage multiple projects simultaneously?
• Do you have a deep understanding of India’s digital culture and the ability to translate trends into engaging content for various platforms?

ASSUMPTION: Candidates who align with PhonePe's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats simultaneously
• Keeping up with the fast-paced nature of digital trends and cultural moments
• Balancing creative ideation with data-driven decision-making
• Collaborating effectively with internal teams and external partners
• Adapting to changes in the social media landscape and platform algorithms

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique to Pincode and PhonePe, focusing on building and executing a distinct content and engagement strategy tailored to India’s evolving digital culture.
• Compared to similar roles in other companies, this position offers a unique opportunity to shape the social voice of a new-age brand with the backing of one of India’s most trusted tech companies.
• Career progression in this role may differ from traditional marketing and communications paths, with potential opportunities to lead and mentor junior team members or expand the scope of responsibilities to include additional platforms or regions.

ASSUMPTION: This role offers a unique blend of creative freedom, real-time execution, and a highly engaged audience, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a product launch, resulting in a 30% increase in brand awareness and a 20% increase in sales.
• Creating and executing a user-generated content (UGC) campaign, leading to a 50% increase in engagement and a 25% increase in brand sentiment.
• Managing a crisis communication situation, resulting in a 95% positive sentiment score and minimal brand damage.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic social media campaigns, manage influencer relationships, and handle crisis communication situations.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing and communications strategy for Pincode and PhonePe?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• How does PhonePe support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your previous social media campaigns and their outcomes to discuss during the interview.
• Research PhonePe and Pincode to show your enthusiasm for the role and the company.
• Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.