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Social Media Manager (Real Estate Agent Recruiting Focus)

Houston Properties Team
Full-time
Remote
Worldwide
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager (Real Estate Agent Recruiting Focus)

πŸ”Ή Company: Houston Properties Team

πŸ”Ή Location: Remote (United States)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 18, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Designing and running social media campaigns focused on recruiting real estate agents
  • Managing and growing an actual community, turning followers into conversations
  • Collaborating with the recruiting team to generate real, qualified agent leads
  • Tracking growth, learning what’s working, and scaling it
  • Becoming a trusted voice for agents who are looking for something better

ASSUMPTION: This role requires a strong understanding of social media as a business tool and the ability to turn attention into action.

πŸ“‹ Key Responsibilities

βœ… Design and run social media campaigns with one purpose: recruiting real estate agents

βœ… Create content that makes agents think, β€œI want to know more.”

βœ… Manage and grow an actual community – DMs, comments, groups, events – and turn followers into conversations

βœ… Collaborate with our recruiting team to generate real, qualified agent leads (not just vanity metrics)

βœ… Track growth, learn what’s working, and scale it

βœ… Become a trusted voice for agents who are looking for something better

ASSUMPTION: Success in this role will be measured by the number of qualified agent leads generated and the growth of the social media community.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years running social media and community channels (bonus if you've done it in real estate or recruiting)

Required Skills:

  • Proven track record in social media management and community building
  • Excellent communication and storytelling skills
  • Strong analytical skills and data-driven mindset
  • Familiarity with real estate or recruiting industries
  • Ability to work remotely and independently

Preferred Skills:

  • Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
  • Knowledge of real estate marketing trends and best practices
  • Fluency in Spanish (or other languages)

ASSUMPTION: Candidates with experience in real estate or recruiting industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Social Media Manager with 3-5 years of experience)

Benefits:

  • Fully remote work environment
  • Competitive compensation package
  • Opportunity to make a real impact on the company's brand and growth

Working Hours: Full-time (40 hours per week), with flexibility to manage your own schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate

Company Size: Small (11-50 employees)

Founded: 2002

Company Description:

  • Top-producing and multi-awarded real estate group in Houston, Texas
  • Specializes in residential real estate sales, with over $1 billion in sales
  • Known for high-quality service, personal relationships, and transparent communication

Company Specialties:

  • Houston real estate market
  • Marketing and negotiation strategies
  • Quality service and customer care
  • Sales and client services
  • Candid advice and open houses

Company Website: HoustonProperties.com

ASSUMPTION: The Houston Properties Team is a well-established real estate organization with a strong focus on customer care and quality service.

πŸ“Š Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: Reports directly to the team leader

Work Arrangement: Fully remote, with the flexibility to manage your own schedule

Growth Opportunities:

  • Potential career progression into a leadership role within the marketing department
  • Opportunity to gain experience in real estate marketing and recruiting
  • Possibility to work on high-impact projects that drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): N/A (fully remote)

Geographic Context:

  • Houston, Texas is the fourth most populous city in the United States
  • The real estate market in Houston is diverse and dynamic, with opportunities for growth and innovation
  • The company's remote work environment allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with the ability to set your own schedule

ASSUMPTION: The fully remote work environment may require strong self-motivation and time management skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Apply through the provided link
  • Complete a one-way video interview within 48 hours of receiving the invite
  • Submit your video interview within 2 days of the invite
  • Participate in a live Zoom interview with the team leader

Key Assessment Areas:

  • Social media management and community building skills
  • Understanding of real estate or recruiting industries
  • Communication and storytelling abilities
  • Analytical and data-driven mindset
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your social media management and community building experience
  • Demonstrate your understanding of the real estate or recruiting industries in your application materials
  • Showcase your creativity and ability to think outside the box in your video interview
  • Prepare thoughtful questions to ask during the live Zoom interview

ATS Keywords: Social Media Management, Community Building, Content Creation, Recruiting, Marketing, Audience Engagement, Data Tracking, Collaboration, Lead Generation, Growth Strategy, Communication, Creativity, Curiosity, Impact Measurement, Storytelling

ASSUMPTION: The application process for this role may be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, LinkedIn, YouTube, TikTok)
  • Social media analytics tools (Hootsuite, Sprout Social, Buffer)
  • Video conferencing tools (Zoom)
  • Project management tools (Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the company's existing tech stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Accountability: Keeping promises and acting with integrity
  • Care: Treating homes and careers as valuable investments
  • Coachable: Welcoming feedback and striving for continuous improvement
  • Transparency: Prioritizing honesty and openness in all interactions
  • Knowledge: Investing in education to be trusted advisors for clients

Work Style:

  • Remote-friendly, with a supportive team that values results
  • Creative freedom with the opportunity to develop engagement strategies and test new ideas
  • Fast-growing and always experimenting, with a focus on innovation and improvement
  • Real impact on people's careers, with the opportunity to help agents make life-changing decisions

Self-Assessment Questions:

  • Do you naturally enjoy building audiences and connecting with people online?
  • Are you curious about the real estate or recruiting industries and eager to learn more?
  • Do you thrive in a remote work environment and enjoy the freedom to manage your own schedule?
  • Are you motivated by growth – audience growth, career growth, and impact?

ASSUMPTION: Candidates who align with the company's values and work style may be a better fit for this role.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation schedules
  • Generating consistent, high-quality content that resonates with the target audience
  • Adapting to a fully remote work environment and maintaining productivity
  • Balancing the need for creativity and innovation with the need for data-driven decision-making

ASSUMPTION: The challenges associated with this role may vary depending on the candidate's experience and skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on recruiting real estate agents through social media
  • This role requires a strong understanding of both social media management and real estate or recruiting industries
  • Career progression in this role may lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role is unique in its focus on social media recruiting for real estate agents and may offer distinct growth opportunities for the right candidate.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote an upcoming webinar for real estate agents
  • Creating engaging content that highlights the benefits of joining the Houston Properties Team for real estate agents
  • Managing and growing a Facebook group for real estate agents, fostering conversations and connections

ASSUMPTION: The specific projects associated with this role may vary depending on the company's current initiatives and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

  • How does the company support the growth and development of its social media manager?
  • What are the most successful social media campaigns the company has run in the past, and what can I learn from them?
  • How does the company measure the success of its social media efforts, and how will my performance be evaluated?
  • What opportunities are there for collaboration with other departments, such as recruiting or marketing?
  • How does the company foster a culture of transparency and open communication, especially in a remote work environment?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Prepare a tailored resume and cover letter that highlights your relevant experience and skills
  • Complete the one-way video interview within 48 hours of receiving the invite
  • Submit your video interview within 2 days of the invite
  • Participate in a live Zoom interview with the team leader, prepared with thoughtful questions about the role and the company
  • Follow up with the hiring manager within one week of the live Zoom interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.