Social Media Manager (Real Estate Agent Recruiting Focus)

📌 Core Information

🔹 Job Title: Social Media Manager (Real Estate Agent Recruiting Focus)

🔹 Company: Houston Properties Team

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Designing and running social media campaigns focused on recruiting real estate agents
• Managing and growing an actual community, turning followers into conversations
• Collaborating with the recruiting team to generate real, qualified agent leads
• Tracking growth, learning what’s working, and scaling it
• Becoming a trusted voice for agents who are looking for something better

ASSUMPTION: This role requires a strong understanding of social media as a business tool and the ability to turn attention into action.

📋 Key Responsibilities

✅ Design and run social media campaigns with one purpose: recruiting real estate agents

✅ Create content that makes agents think, “I want to know more.”

✅ Manage and grow an actual community – DMs, comments, groups, events – and turn followers into conversations

✅ Collaborate with our recruiting team to generate real, qualified agent leads (not just vanity metrics)

✅ Track growth, learn what’s working, and scale it

✅ Become a trusted voice for agents who are looking for something better

ASSUMPTION: Success in this role will be measured by the number of qualified agent leads generated and the growth of the social media community.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years running social media and community channels (bonus if you've done it in real estate or recruiting)

Required Skills:

• Proven track record in social media management and community building
• Excellent communication and storytelling skills
• Strong analytical skills and data-driven mindset
• Familiarity with real estate or recruiting industries
• Ability to work remotely and independently

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Knowledge of real estate marketing trends and best practices
• Fluency in Spanish (or other languages)

ASSUMPTION: Candidates with experience in real estate or recruiting industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Social Media Manager with 3-5 years of experience)

Benefits:

• Fully remote work environment
• Competitive compensation package
• Opportunity to make a real impact on the company's brand and growth

Working Hours: Full-time (40 hours per week), with flexibility to manage your own schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: Small (11-50 employees)

Founded: 2002

Company Description:

• Top-producing and multi-awarded real estate group in Houston, Texas
• Specializes in residential real estate sales, with over $1 billion in sales
• Known for high-quality service, personal relationships, and transparent communication

Company Specialties:

• Houston real estate market
• Marketing and negotiation strategies
• Quality service and customer care
• Sales and client services
• Candid advice and open houses

Company Website: HoustonProperties.com

ASSUMPTION: The Houston Properties Team is a well-established real estate organization with a strong focus on customer care and quality service.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: Reports directly to the team leader

Work Arrangement: Fully remote, with the flexibility to manage your own schedule

Growth Opportunities:

• Potential career progression into a leadership role within the marketing department
• Opportunity to gain experience in real estate marketing and recruiting
• Possibility to work on high-impact projects that drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): N/A (fully remote)

Geographic Context:

• Houston, Texas is the fourth most populous city in the United States
• The real estate market in Houston is diverse and dynamic, with opportunities for growth and innovation
• The company's remote work environment allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with the ability to set your own schedule

ASSUMPTION: The fully remote work environment may require strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Apply through the provided link
• Complete a one-way video interview within 48 hours of receiving the invite
• Submit your video interview within 2 days of the invite
• Participate in a live Zoom interview with the team leader

Key Assessment Areas:

• Social media management and community building skills
• Understanding of real estate or recruiting industries
• Communication and storytelling abilities
• Analytical and data-driven mindset
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management and community building experience
• Demonstrate your understanding of the real estate or recruiting industries in your application materials
• Showcase your creativity and ability to think outside the box in your video interview
• Prepare thoughtful questions to ask during the live Zoom interview

ATS Keywords: Social Media Management, Community Building, Content Creation, Recruiting, Marketing, Audience Engagement, Data Tracking, Collaboration, Lead Generation, Growth Strategy, Communication, Creativity, Curiosity, Impact Measurement, Storytelling

ASSUMPTION: The application process for this role may be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Social media platforms (Instagram, LinkedIn, YouTube, TikTok)
• Social media analytics tools (Hootsuite, Sprout Social, Buffer)
• Video conferencing tools (Zoom)
• Project management tools (Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Accountability: Keeping promises and acting with integrity
• Care: Treating homes and careers as valuable investments
• Coachable: Welcoming feedback and striving for continuous improvement
• Transparency: Prioritizing honesty and openness in all interactions
• Knowledge: Investing in education to be trusted advisors for clients

Work Style:

• Remote-friendly, with a supportive team that values results
• Creative freedom with the opportunity to develop engagement strategies and test new ideas
• Fast-growing and always experimenting, with a focus on innovation and improvement
• Real impact on people's careers, with the opportunity to help agents make life-changing decisions

Self-Assessment Questions:

• Do you naturally enjoy building audiences and connecting with people online?
• Are you curious about the real estate or recruiting industries and eager to learn more?
• Do you thrive in a remote work environment and enjoy the freedom to manage your own schedule?
• Are you motivated by growth – audience growth, career growth, and impact?

ASSUMPTION: Candidates who align with the company's values and work style may be a better fit for this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation schedules
• Generating consistent, high-quality content that resonates with the target audience
• Adapting to a fully remote work environment and maintaining productivity
• Balancing the need for creativity and innovation with the need for data-driven decision-making

ASSUMPTION: The challenges associated with this role may vary depending on the candidate's experience and skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on recruiting real estate agents through social media
• This role requires a strong understanding of both social media management and real estate or recruiting industries
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role is unique in its focus on social media recruiting for real estate agents and may offer distinct growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming webinar for real estate agents
• Creating engaging content that highlights the benefits of joining the Houston Properties Team for real estate agents
• Managing and growing a Facebook group for real estate agents, fostering conversations and connections

ASSUMPTION: The specific projects associated with this role may vary depending on the company's current initiatives and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its social media manager?
• What are the most successful social media campaigns the company has run in the past, and what can I learn from them?
• How does the company measure the success of its social media efforts, and how will my performance be evaluated?
• What opportunities are there for collaboration with other departments, such as recruiting or marketing?
• How does the company foster a culture of transparency and open communication, especially in a remote work environment?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Prepare a tailored resume and cover letter that highlights your relevant experience and skills
• Complete the one-way video interview within 48 hours of receiving the invite
• Submit your video interview within 2 days of the invite
• Participate in a live Zoom interview with the team leader, prepared with thoughtful questions about the role and the company
• Follow up with the hiring manager within one week of the live Zoom interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.