π Core Information
πΉ Job Title: Social Media Manager (Real Estate Agent Recruiting Focus)
πΉ Company: Houston Properties Team
πΉ Location: Remote (United States)
πΉ Job Type: Full-Time
πΉ Category: Marketing & Communications
πΉ Date Posted: May 18, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Designing and running social media campaigns focused on recruiting real estate agents
- Managing and growing an actual community, turning followers into conversations
- Collaborating with the recruiting team to generate real, qualified agent leads
- Tracking growth, learning whatβs working, and scaling it
- Becoming a trusted voice for agents who are looking for something better
ASSUMPTION: This role requires a strong understanding of social media as a business tool and the ability to turn attention into action.
π Key Responsibilities
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Design and run social media campaigns with one purpose: recruiting real estate agents
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Create content that makes agents think, βI want to know more.β
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Manage and grow an actual community β DMs, comments, groups, events β and turn followers into conversations
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Collaborate with our recruiting team to generate real, qualified agent leads (not just vanity metrics)
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Track growth, learn whatβs working, and scale it
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Become a trusted voice for agents who are looking for something better
ASSUMPTION: Success in this role will be measured by the number of qualified agent leads generated and the growth of the social media community.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years running social media and community channels (bonus if you've done it in real estate or recruiting)
Required Skills:
- Proven track record in social media management and community building
- Excellent communication and storytelling skills
- Strong analytical skills and data-driven mindset
- Familiarity with real estate or recruiting industries
- Ability to work remotely and independently
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Knowledge of real estate marketing trends and best practices
- Fluency in Spanish (or other languages)
ASSUMPTION: Candidates with experience in real estate or recruiting industries may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Social Media Manager with 3-5 years of experience)
Benefits:
- Fully remote work environment
- Competitive compensation package
- Opportunity to make a real impact on the company's brand and growth
Working Hours: Full-time (40 hours per week), with flexibility to manage your own schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Real Estate
Company Size: Small (11-50 employees)
Founded: 2002
Company Description:
- Top-producing and multi-awarded real estate group in Houston, Texas
- Specializes in residential real estate sales, with over $1 billion in sales
- Known for high-quality service, personal relationships, and transparent communication
Company Specialties:
- Houston real estate market
- Marketing and negotiation strategies
- Quality service and customer care
- Sales and client services
- Candid advice and open houses
Company Website: HoustonProperties.com
ASSUMPTION: The Houston Properties Team is a well-established real estate organization with a strong focus on customer care and quality service.
π Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports directly to the team leader
Work Arrangement: Fully remote, with the flexibility to manage your own schedule
Growth Opportunities:
- Potential career progression into a leadership role within the marketing department
- Opportunity to gain experience in real estate marketing and recruiting
- Possibility to work on high-impact projects that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.
π Location & Work Environment
Office Type: Fully remote (no physical office)
Office Location(s): N/A (fully remote)
Geographic Context:
- Houston, Texas is the fourth most populous city in the United States
- The real estate market in Houston is diverse and dynamic, with opportunities for growth and innovation
- The company's remote work environment allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with the ability to set your own schedule
ASSUMPTION: The fully remote work environment may require strong self-motivation and time management skills.
πΌ Interview & Application Insights
Typical Process:
- Apply through the provided link
- Complete a one-way video interview within 48 hours of receiving the invite
- Submit your video interview within 2 days of the invite
- Participate in a live Zoom interview with the team leader
Key Assessment Areas:
- Social media management and community building skills
- Understanding of real estate or recruiting industries
- Communication and storytelling abilities
- Analytical and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your social media management and community building experience
- Demonstrate your understanding of the real estate or recruiting industries in your application materials
- Showcase your creativity and ability to think outside the box in your video interview
- Prepare thoughtful questions to ask during the live Zoom interview
ATS Keywords: Social Media Management, Community Building, Content Creation, Recruiting, Marketing, Audience Engagement, Data Tracking, Collaboration, Lead Generation, Growth Strategy, Communication, Creativity, Curiosity, Impact Measurement, Storytelling
ASSUMPTION: The application process for this role may be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
π οΈ Tools & Technologies
- Social media platforms (Instagram, LinkedIn, YouTube, TikTok)
- Social media analytics tools (Hootsuite, Sprout Social, Buffer)
- Video conferencing tools (Zoom)
- Project management tools (Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the company's existing tech stack.
π Cultural Fit Considerations
Company Values:
- Accountability: Keeping promises and acting with integrity
- Care: Treating homes and careers as valuable investments
- Coachable: Welcoming feedback and striving for continuous improvement
- Transparency: Prioritizing honesty and openness in all interactions
- Knowledge: Investing in education to be trusted advisors for clients
Work Style:
- Remote-friendly, with a supportive team that values results
- Creative freedom with the opportunity to develop engagement strategies and test new ideas
- Fast-growing and always experimenting, with a focus on innovation and improvement
- Real impact on people's careers, with the opportunity to help agents make life-changing decisions
Self-Assessment Questions:
- Do you naturally enjoy building audiences and connecting with people online?
- Are you curious about the real estate or recruiting industries and eager to learn more?
- Do you thrive in a remote work environment and enjoy the freedom to manage your own schedule?
- Are you motivated by growth β audience growth, career growth, and impact?
ASSUMPTION: Candidates who align with the company's values and work style may be a better fit for this role.
β οΈ Potential Challenges
- Managing multiple social media platforms and content creation schedules
- Generating consistent, high-quality content that resonates with the target audience
- Adapting to a fully remote work environment and maintaining productivity
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: The challenges associated with this role may vary depending on the candidate's experience and skills.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on recruiting real estate agents through social media
- This role requires a strong understanding of both social media management and real estate or recruiting industries
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role is unique in its focus on social media recruiting for real estate agents and may offer distinct growth opportunities for the right candidate.
π Sample Projects
- Developing and executing a social media campaign to promote an upcoming webinar for real estate agents
- Creating engaging content that highlights the benefits of joining the Houston Properties Team for real estate agents
- Managing and growing a Facebook group for real estate agents, fostering conversations and connections
ASSUMPTION: The specific projects associated with this role may vary depending on the company's current initiatives and the candidate's skills and interests.
β Key Questions to Ask During Interview
- How does the company support the growth and development of its social media manager?
- What are the most successful social media campaigns the company has run in the past, and what can I learn from them?
- How does the company measure the success of its social media efforts, and how will my performance be evaluated?
- What opportunities are there for collaboration with other departments, such as recruiting or marketing?
- How does the company foster a culture of transparency and open communication, especially in a remote work environment?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Prepare a tailored resume and cover letter that highlights your relevant experience and skills
- Complete the one-way video interview within 48 hours of receiving the invite
- Submit your video interview within 2 days of the invite
- Participate in a live Zoom interview with the team leader, prepared with thoughtful questions about the role and the company
- Follow up with the hiring manager within one week of the live Zoom interview to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.