Social Media Manager, Senior

📌 Core Information

🔹 Job Title: Social Media Manager, Senior

🔹 Company: Blackbaud

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with flexible hours

🚀 Job Overview

Key aspects of this role include:

• Creating engaging organic social media content
• Managing and monitoring social media channels
• Overseeing employee advocacy programs
• Tracking brand reputation and sentiment online
• Reporting on key social media metrics

ASSUMPTION: This role requires a creative and strategic thinker with strong communication skills and a deep understanding of social media platforms.

📋 Key Responsibilities

✅ Organic Social Media Post Creation: Develop and execute a content strategy, create high-quality, engaging content, and manage an editorial calendar.

✅ Moderation and Monitoring of Social Media: Monitor social media channels, respond to comments and messages, and alert key people within the organization to trends and follow-ups.

✅ Employee Advocacy Program Management: Manage and promote the employee advocacy program, encouraging employees to share company content and engage with the brand on social media.

✅ Reputation and Sentiment Monitoring: Use social media monitoring tools to track brand reputation and sentiment, analyze data, and provide insights to improve the social media strategy.

✅ Reporting on Metrics: Track and report on key social media metrics, share insights and performance data with stakeholders, and inform and improve social media strategies.

ASSUMPTION: The role may require working flexible hours to accommodate different time zones and ensure timely content production and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2 to 5 years of experience as a Social Media Manager or similar role.

Required Skills:

• Excellent knowledge of social media platforms and best practices
• Familiarity with reputation management and sentiment analysis
• Strong content creation and editing skills
• Experience with social media monitoring and analytics tools
• Ability to manage multiple projects and meet deadlines
• Strong communication and collaboration skills
• Ability to work flexible hours as required by business priorities

Preferred Skills:

• Experience with Sprinklr, Sprout Advocacy (Bambu), or Brandwatch

ASSUMPTION: Proficiency in the English language is required for this role.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for a Senior Social Media Manager role in Hyderabad)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock purchase plan
• Paid time off
• Flexible work arrangements

Working Hours: Full-time, with flexible hours to accommodate business priorities

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Blackbaud operates in the software development industry, focusing on nonprofit and education sectors, companies committed to social responsibility, and individual change makers.

Company Size: Blackbaud has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Blackbaud was founded in 1981 and has since grown to become a leading software provider dedicated to powering social impact.

Company Description:

• Blackbaud is the leading software provider exclusively dedicated to powering social impact.
• The company serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers.
• Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management.

Company Specialties:

• Nonprofit software
• Technology for social good
• Fundraising and donor management
• Education management
• Social impact initiatives

Company Website: http://www.blackbaud.com

ASSUMPTION: Blackbaud's focus on social impact and nonprofit sectors may attract candidates passionate about making a difference through technology.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in social media management.

Reporting Structure: The Social Media Manager, Senior, will report directly to the Director of Marketing or a similar role.

Work Arrangement: This is a hybrid role, requiring on-site presence with flexible hours to accommodate business priorities.

Growth Opportunities:

• Potential career progression to Director or Manager of Marketing roles
• Expanding skills in digital marketing, content strategy, and team management
• Opportunities to work on high-impact campaigns and initiatives

ASSUMPTION: Blackbaud's focus on employee growth and development may provide ample opportunities for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Blackbaud's Hyderabad office is a hybrid work environment, combining on-site and remote work arrangements.

Office Location(s): 65 Fairchild St, Charleston, South Carolina, 29492, US (Global Headquarters) and 40 King St W, WeWork, 41st Floor, Toronto, Ontario M5H 3Y2, CA (Canada Office)

Geographic Context:

• Hyderabad is the capital of Telangana, a state in southern India.
• The city is known for its historical sites, cultural attractions, and thriving technology industry.
• Hyderabad offers a mix of urban and cultural experiences, with a cost of living that is generally lower than other major Indian cities.

Work Schedule: Full-time, with flexible hours to accommodate business priorities

ASSUMPTION: The hybrid work arrangement may provide a better work-life balance for employees, allowing them to work remotely when needed while still having access to an on-site office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Director of Marketing or a similar role

Key Assessment Areas:

• Social media strategy and content creation
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Blackbaud's mission

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Provide examples of successful social media campaigns or projects you've worked on in the past.
• Demonstrate your understanding of Blackbaud's mission and how your skills and experience align with the company's goals.

ATS Keywords: Social Media Management, Content Creation, Communication Skills, Reputation Management, Sentiment Analysis, Project Management, Collaboration Skills, Social Media Monitoring, Analytics Tools, Editorial Calendar Management, Employee Advocacy, Engagement, Trend Analysis, Data Analysis, Brand Voice Alignment, Creative Thinking

ASSUMPTION: Blackbaud's application process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities.

🛠️ Tools & Technologies

• Sprinklr
• Sprout Advocacy (Bambu)
• Brandwatch
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Creative and strategic thinking
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• How do your personal values align with Blackbaud's company values?
• Can you provide an example of a time when you had to manage multiple projects and meet tight deadlines?
• How do you stay up-to-date with the latest trends and best practices in social media management?

ASSUMPTION: Blackbaud's company culture emphasizes collaboration, innovation, and a commitment to social impact, which may appeal to candidates who are passionate about making a difference through technology.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation deadlines
• Monitoring and responding to online brand reputation and sentiment in real-time
• Adapting to changes in social media trends and algorithms
• Collaborating with cross-functional teams to ensure consistent brand messaging and alignment with marketing goals

ASSUMPTION: The role may require working flexible hours and managing multiple projects, which could be challenging for some candidates.

📈 Similar Roles Comparison

• This role differs from a Junior Social Media Manager in the level of experience and strategic decision-making required.
• Compared to a Digital Marketing Manager, this role focuses specifically on social media management and may not involve other digital marketing channels.
• Career progression from this role could lead to a Director or Manager of Marketing position, with broader responsibilities and team management.

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the organization and its marketing goals.

📝 Sample Projects

• Developing and executing a social media content strategy for a product launch campaign
• Monitoring and analyzing brand sentiment during a crisis communication situation
• Managing an employee advocacy program to increase brand engagement and reach

ASSUMPTION: The specific projects and initiatives in this role may vary depending on the organization's marketing goals and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Blackbaud support the professional development and growth of its employees?
• Can you provide an example of a successful social media campaign that Blackbaud has executed in the past?
• How does Blackbaud measure the success of its social media efforts, and how would this role contribute to those metrics?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and your understanding of Blackbaud's mission and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
• Prepare examples of successful social media campaigns or projects you've worked on in the past.
• Demonstrate your understanding of Blackbaud's mission and how your skills and experience align with the company's goals.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.