Social Media Manager, Senior

📌 Core Information

🔹 Job Title: Social Media Manager, Senior

🔹 Company: Blackbaud

🔹 Location: Hyderabad - India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating engaging organic social media content
• Moderating and monitoring social media channels
• Managing employee advocacy programs
• Monitoring brand reputation and sentiment online
• Reporting on key social media metrics

ASSUMPTION: This role requires a creative thinker with excellent communication skills and a deep understanding of social media platforms.

📋 Key Responsibilities

✅ Organic Social Media Post Creation: Develop and execute a content strategy that aligns with our brand voice and marketing goals. Create high-quality, engaging content for various social media platforms and manage an editorial calendar to ensure timely content production.

✅ Moderation and Monitoring of Social Media: Monitor social media channels for comments, messages, and mentions. Respond promptly and appropriately to maintain a positive online presence and engage with our audience. Alert key people within the organization to trends and follow-ups.

✅ Employee Advocacy Program Management: Manage and promote our employee advocacy program. Encourage employees to share company content and engage with the brand on social media.

✅ Reputation and Sentiment Monitoring: Use social media monitoring tools to track brand reputation and sentiment. Analyze data and provide insights to improve our social media strategy.

✅ Reporting on Metrics: Track and report on key social media metrics. Share insights and performance data with stakeholders to inform and improve social media strategies.

ASSUMPTION: The role requires strong analytical skills to interpret data and make informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2 to 5 years of experience as a Social Media Manager or similar role.

Required Skills:

• Excellent knowledge of social media platforms and best practices
• Familiarity with reputation management and sentiment analysis
• Strong content creation and editing skills
• Experience with social media monitoring and analytics tools
• Ability to manage multiple projects and meet deadlines
• Strong communication and collaboration skills
• Ability to work flexible hours as required by business priorities

Preferred Skills:

• Experience with Sprinklr, Sprout Advocacy (Bambu), or Brandwatch

ASSUMPTION: Candidates with experience in the nonprofit sector or a related industry may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated, based on industry standards for the role and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off
• Employee discounts

Working Hours: Full-time, with flexible hours as required by business priorities

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on nonprofit and social impact sectors.

Company Size: 1,001-5,000 employees, which means a large organization with established processes and a diverse range of teams.

Founded: Blackbaud was founded in 1981 and has since grown to become a leading provider of software and services for the nonprofit sector.

Company Description:

• Blackbaud is the leading software provider exclusively dedicated to powering social impact.
• Serving the nonprofit and education sectors, companies committed to social responsibility, and individual change makers.
• Blackbaud's essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management.

Company Specialties:

• Nonprofit software
• Technology for social good
• Fundraising and donor management
• Grantmaking and impact assessment
• Education management

Company Website: Blackbaud

ASSUMPTION: Blackbaud's focus on the nonprofit sector means that candidates with experience or passion for this sector may find the company's mission particularly appealing.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: This role may report to the Director of Marketing or a similar position, depending on the organization's structure.

Work Arrangement: Remote OK, with flexible hours as required by business priorities. This may involve occasional evening or weekend work to manage social media channels and respond to audience engagement.

Growth Opportunities:

• Progression to a management or leadership role within the marketing department.
• Expansion into related roles, such as digital marketing or content strategy.
• Opportunities to work on high-impact projects and initiatives within the organization.

ASSUMPTION: Blackbaud's large size and diverse range of teams offer numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Blackbaud has a remote-first culture, with employees working from various locations around the world.

Office Location(s): Hyderabad - India, with additional offices in Charleston (South Carolina, USA), Toronto (Canada), London (UK), and Sydney (Australia).

Geographic Context:

• Hyderabad is the capital of the Indian state of Telangana and is known for its historical sites, IT industry, and cultural diversity.
• The city has a tropical wet and dry climate, with hot summers and mild winters.
• Hyderabad is well-connected by air, rail, and road, with extensive public transportation options.

Work Schedule: Full-time, with flexible hours as required by business priorities. This may involve occasional evening or weekend work to manage social media channels and respond to audience engagement.

ASSUMPTION: Blackbaud's remote-first culture allows for a flexible work environment, with opportunities for employees to work from various locations around the world.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Marketing or a similar position

Key Assessment Areas:

• Social media strategy and content creation
• Communication and collaboration skills
• Analytical skills and data interpretation
• Cultural fit and alignment with Blackbaud's mission

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience and relevant skills.
• Provide specific examples of your social media content creation, moderation, and analytics experience.
• Demonstrate your understanding of Blackbaud's mission and how your skills and experience align with the organization's goals.

ATS Keywords: Social Media Management, Content Creation, Reputation Management, Sentiment Analysis, Communication Skills, Project Management, Collaboration Skills, Social Media Monitoring, Analytics Tools, Editorial Calendar Management, Employee Advocacy, Trend Analysis, Data Insights, Engagement Strategies, Brand Voice Alignment, Moderation Skills

ASSUMPTION: Blackbaud's application process may vary depending on the specific role and location, so it's essential to review the job description and company website for the most accurate and up-to-date information.

🛠️ Tools & Technologies

• Sprinklr (preferred)
• Sprout Social (alternative)
• Brandwatch (alternative)
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Passion for our mission
• Customer focus
• Integrity
• Innovation
• One team

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Blackbaud's mission and values?
• Can you provide an example of a time when you used data to inform a social media strategy or content decision?
• How do you handle feedback or criticism on social media, and how do you use it to improve your content or strategy?

ASSUMPTION: Blackbaud's company culture emphasizes collaboration, innovation, and a passion for the organization's mission. Candidates who demonstrate a strong fit with these values and work styles may be more successful in the interview process.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation deadlines
• Monitoring and responding to social media engagement in a timely manner
• Analyzing and interpreting data to inform social media strategy and content decisions
• Adapting to changes in social media trends and best practices
• Balancing the need for creativity and innovation with the organization's brand voice and guidelines

ASSUMPTION: These challenges are common to social media management roles and can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Social Media Manager vs. Digital Marketing Manager: The Social Media Manager role is more focused on content creation, engagement, and analytics, while the Digital Marketing Manager role may involve a broader range of online marketing channels and strategies.
• Social Media Manager vs. Community Manager: The Social Media Manager role is focused on content creation and engagement, while the Community Manager role may involve more direct interaction with online communities and brand advocacy.
• Social Media Manager vs. Content Strategist: The Social Media Manager role is focused on day-to-day content creation and engagement, while the Content Strategist role may involve more long-term planning and strategy development.

ASSUMPTION: These role comparisons provide a general overview of how the Social Media Manager role may differ from related positions. The specific responsibilities and requirements of each role may vary depending on the organization and industry.

📝 Sample Projects

• Developing and executing a social media content strategy for a product launch or campaign
• Analyzing social media data to identify trends and insights, and using this information to inform content and engagement strategies
• Managing an employee advocacy program, including onboarding, training, and ongoing engagement
• Creating and implementing a social media crisis management plan

ASSUMPTION: These sample projects provide a general overview of the types of tasks and initiatives a Social Media Manager may be responsible for. The specific projects and priorities may vary depending on the organization and its goals.

❓ Key Questions to Ask During Interview

• Can you describe the social media team's structure and how this role fits into it?
• How does the organization use data and analytics to inform social media strategy and content decisions?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the organization support the professional development and growth of its employees?
• Can you provide an example of a successful social media campaign or initiative that the organization has implemented recently?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media experience and relevant skills, using the ATS keywords provided above.
• Prepare examples of your social media content creation, moderation, and analytics experience, and be ready to discuss them during the interview.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.