📌 Core Information
🔹 Job Title: Social Media Manager / Strategist
🔹 Company: OLIVER Agency - APAC
🔹 Location: Mumbai, India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-08-08
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and executing campaigns across social, digital, and ATL/BTL platforms
- Developing creative strategies that balance brand needs and consumer insights
- Storytelling and content creation with a focus on snackable, engaging content
- Collaborating with internal teams and cross-functional stakeholders
- Analyzing social media insights and optimizing content based on audience behavior
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to different platforms and audiences.
📋 Key Responsibilities
✅ Develop and execute creative campaigns across various platforms, from small to large-scale
✅ Combine brand strategy and creative thinking to deliver effective and engaging output
✅ Create and repurpose content for different usages, thinking video, content, and editorial
✅ Stay updated with pop culture trends and the pulse of the Gen Z audience
✅ Optimize social media content based on target audience behavior and analytics
✅ Collaborate with internal teams and provide social support to cross-functional teams
✅ Combine an authoritative voice with consumer education and comprehensive marketing integration
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Minimum 6 years of experience as a Copywriter with a strong mainline agency background
Required Skills:
- Proven experience in campaign planning, creative strategy, and copywriting
- Strong understanding of content across multiple mediums
- Deep understanding of the urban Gen Z audience and pop culture trends
- Excellent storytelling skills and passion for driving brands based on consumer understanding
- Prior experience writing spots for television
- In-depth understanding of social media platforms
- Confident and comfortable working in a fast-paced, changing client environment
- Self-motivated, collaborative team player with little supervision
Preferred Skills:
- Understanding and knowledge of AI tools
ASSUMPTION: Candidates should have a strong portfolio demonstrating their creative thinking, storytelling, and campaign execution skills.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Based on experience and industry standards for mid-senior level roles in Mumbai)
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level roles in Mumbai. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OLIVER Agency is part of The Brandtech Group, specializing in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
Company Size: OLIVER Agency has 1,001-5,000 employees globally, with a significant presence in APAC.
Founded: 2004 (London, UK)
Company Description:
- OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
- Their unique model drives creativity and efficiency, allowing them to deliver tailored solutions that resonate deeply with audiences.
- They partner with over 300 clients in 48 countries and counting, creating work that delivers business growth, fame, and purpose.
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website: https://www.oliver.agency
ASSUMPTION: OLIVER Agency's global presence and unique business model offer candidates the opportunity to work on diverse, international campaigns and gain exposure to various industries.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Creative Strategy, APAC
Work Arrangement: Remote OK, with flexible working hours
Growth Opportunities:
- Potential to work on international campaigns and gain exposure to diverse industries
- Opportunities for professional development and career progression within the global OLIVER Agency network
- Chance to work with cutting-edge AI technology and drive innovation in the marketing industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile campaigns and collaborate with international teams.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from OLIVER Agency's offices in Mumbai, Singapore, or London)
Office Location(s): Mumbai, India; Singapore; London, UK
Geographic Context:
- Mumbai, India's commercial capital and the hub of the Indian entertainment industry
- Diverse cultural scene, vibrant nightlife, and a wide range of culinary experiences
- Access to world-class healthcare facilities and international schools
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: Mumbai's dynamic and multicultural environment provides a rich source of inspiration for creative campaigns, while the remote work arrangement offers flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- Creative challenge or case study presentation
- Final round interviews with key stakeholders
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio and case study presentation skills
- Understanding of the urban Gen Z audience and pop culture trends
- Adaptability and problem-solving skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your creative thinking, storytelling, and campaign execution skills
- Prepare a portfolio showcasing your best work and explaining your creative process
- Research OLIVER Agency's unique business model and be ready to discuss how your skills and experience align with their approach
- Practice your case study presentation and be prepared to discuss your thought process and strategic thinking
ATS Keywords: Social Media, Campaign Planning, Creative Strategy, Copywriting, Storytelling, Brand Strategy, Analytics, Trend Analysis, Collaboration, AI Tools, Pop Culture, Urban Gen Z Mindset, Fast Turnaround, Campaign Planning, Consumer Education
ASSUMPTION: OLIVER Agency's interview process focuses on assessing candidates' creative thinking, strategic planning, and adaptability to different platforms and audiences.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- AI tools (e.g., OLIVER Agency's proprietary AI solutions, other industry-standard AI tools)
ASSUMPTION: Candidates should be comfortable working with social media platforms, campaign management tools, and creative design software. Familiarity with AI tools is beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Be ambitious to succeed
- Be imaginative to push the boundaries of what’s possible
- Be inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients, and creations
Work Style:
- Fast-paced and dynamic, with a focus on quick turnaround and adaptability
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Results-driven and focused on delivering tangible, measurable results for clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are comfortable working with tight deadlines?
- Are you open to feedback and willing to learn and adapt your approach based on new information?
- Do you have a strong understanding of the urban Gen Z audience and pop culture trends, and can you effectively communicate with this demographic?
ASSUMPTION: OLIVER Agency's culture values creativity, adaptability, and a strong work ethic. Candidates should be comfortable working in a fast-paced, collaborative environment and be open to learning and growth.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with varying deadlines and priorities
- Keeping up with the fast-paced nature of social media trends and audience behavior
- Balancing creative freedom with brand guidelines and client expectations
- Working remotely and maintaining productivity and focus in a home office environment
ASSUMPTION: This role requires strong time management, organizational skills, and the ability to prioritize and multitask effectively.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, OLIVER Agency focuses on designing, building, and running bespoke in-house agencies and marketing ecosystems for brands
- This role offers the opportunity to work on diverse, international campaigns and gain exposure to various industries
- Career progression may involve working on larger, more complex campaigns or moving into a management role
ASSUMPTION: OLIVER Agency's unique business model and global presence set it apart from traditional advertising agencies, offering candidates a unique opportunity to gain diverse experience and exposure to international campaigns.
📝 Sample Projects
- Developing a social media campaign for a global fast-food brand, targeting Gen Z audiences in multiple markets
- Creating a content series for an e-commerce platform, showcasing user-generated content and influencer collaborations
- Designing a real-time marketing strategy for a sportswear brand, capitalizing on major sporting events and trends
ASSUMPTION: These sample projects demonstrate the breadth of campaigns and industries that candidates may work on in this role, highlighting the need for adaptability and creativity.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to in-house agencies and marketing ecosystems, and how this role fits into that model?
- How does the team collaborate and support each other in executing campaigns across various platforms?
- What opportunities are there for professional development and career progression within the global OLIVER Agency network?
- How does the company integrate AI technology into its creative process, and what role does this play in campaign strategy and execution?
- What is the company's approach to work-life balance, and how does this role accommodate remote work arrangements?
ASSUMPTION: These interview questions help candidates understand OLIVER Agency's unique business model, work culture, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative thinking, storytelling, and campaign execution skills
- Prepare a portfolio showcasing your best work and explaining your creative process
- Research OLIVER Agency's unique business model and be ready to discuss how your skills and experience align with their approach
- Practice your case study presentation and be prepared to discuss your thought process and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
