Social Media Manager/Strategist

📌 Core Information

🔹 Job Title: Social Media Manager/Strategist

🔹 Company: Aus Source International Pty Ltd

🔹 Location: Sydney, Australia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Sydney, Australia)

🚀 Job Overview

Key aspects of this role include:

• Developing engaging content for social media channels, primarily focusing on Instagram
• Managing influencer communications and collaborations
• Growing and engaging with the brand's audience through strategic strategies
• Planning and managing content calendars
• Monitoring trends and optimizing campaigns based on performance data

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in social media management and a deep understanding of the e-commerce and baby/lifestyle industries.

📋 Key Responsibilities

✅ Develop engaging, platform-specific content for social media channels, with a primary focus on Instagram

✅ Manage influencer and affiliate communications, ensuring prompt, warm, and brand-consistent interactions

✅ Grow and engage with the brand's audience through strategic, data-driven strategies

✅ Plan and manage content calendars, ensuring consistent, high-quality posting that resonates with the target audience

✅ Monitor trends, analyze performance metrics, and optimize campaigns to improve reach, engagement, and ROI

✅ Collaborate with the Founder and cross-functional teams to ensure cohesive messaging across all channels

ASSUMPTION: The role requires a strong understanding of audience engagement strategies, exceptional communication skills, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 5 years of hands-on experience in social media management, content creation, and influencer marketing within a direct-to-consumer or e-commerce brand environment

Required Skills:

• Exceptional communication skills, both written and verbal, with fluency in English
• Strong copywriting skills with the ability to craft compelling social media captions, engaging newsletter content, and thoughtful influencer outreach
• Proficient in Canva and skilled in creating and editing content for Instagram, TikTok, and YouTube Shorts
• Organizational and planning excellence, with the ability to build and manage content calendars and plan ahead for campaigns
• Demographic relevance to the brand, with a strong understanding of modern mothers and caregivers
• Honesty and reliability, with a curious mind and a growth mindset

Preferred Skills:

• Experience with email marketing and newsletter management
• Familiarity with Amazon.com strategies and trends
• Proficiency in data analysis and optimization

ASSUMPTION: The ideal candidate will have a proven track record in social media management, exceptional communication skills, and a strong understanding of audience engagement strategies. They will also be reliable, honest, and have a curious mind with a growth mindset.

💰 Compensation & Benefits

Salary Range: $5-$8/hour (USD) depending on experience

Benefits:

• Competitive pay and benefits, including annual holidays and bonus
• Job security with a thriving business
• Professional growth opportunities
• Work flexibility with a results-driven, flexible work culture

Working Hours: Full-time, with a requirement to work Australian business hours (AEST) with at least 4 hours of overlap, particularly during the onboarding phase

ASSUMPTION: The salary range is provided in USD and is based on the company's stated hourly rate. Benefits are listed as provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Import and Export, with a focus on business alliances, strategic development, and entrepreneurial implementation

Company Size: 2-10 employees, providing a close-knit work environment with opportunities for growth and impact

Founded: 2009, with over 15 years of experience in international trade and business development

Company Description:

• Aus Source International works to grow innovative and entrepreneurial processes that seek to make a genuine and lasting difference in local and global communities
• The company links organizations to grow together and impact people and society in a positive way through cleverly interconnected business models backed by current IT infrastructure
• Aus Source International works in various industries, including construction, farming, domestic appliances, outdoor recreation, pet supplies, and apparel

Company Specialties:

• Import & Export
• Business Alliances
• Strategic & Innovative Development
• Entrepreneurial Implementation

Company Website: http://www.ausourceintl.com.au

ASSUMPTION: Aus Source International is a privately held company with a strong focus on making a positive impact in local and global communities through its business processes and initiatives.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's social media presence and brand growth

Reporting Structure: Reports directly to the Founder, providing close collaboration and direct influence on brand direction and strategy

Work Arrangement: Remote, with a requirement to work Australian business hours (AEST) with at least 4 hours of overlap, particularly during the onboarding phase

Growth Opportunities:

• Potential to grow within the company as the brand expands and evolves
• Opportunities to collaborate with cross-functional teams and contribute to larger campaigns
• Chance to develop and refine skills in social media management, content creation, and influencer marketing

ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's social media presence and brand growth.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from anywhere in the world with a results-driven, flexible work culture

Office Location(s): Sydney, Australia

Geographic Context:

• Sydney, Australia, offers a vibrant, multicultural city environment with a strong focus on work-life balance
• The city is known for its beautiful beaches, parks, and cultural attractions, providing ample opportunities for outdoor activities and leisure
• Sydney has a well-established e-commerce market, with a strong presence of both local and international brands

Work Schedule: Full-time, with a requirement to work Australian business hours (AEST) with at least 4 hours of overlap, particularly during the onboarding phase

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere in the world, with the requirement to maintain a consistent work schedule during the onboarding phase.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Founder
• In-depth interview with the Founder, focusing on skills, experience, and cultural fit
• Background check and reference verification

Key Assessment Areas:

• Communication skills and ability to craft engaging content
• Understanding of audience engagement strategies and trends
• Cultural fit and alignment with the company's values and mission
• Problem-solving skills and ability to work independently

Application Tips:

• Highlight relevant experience and achievements in social media management, content creation, and influencer marketing
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
• Prepare examples of your work, including social media campaigns, content calendars, and influencer collaborations
• Be ready to discuss your growth mindset and how you approach challenges and learning opportunities

ATS Keywords: Social Media Management, Content Creation, Influencer Marketing, Copywriting, Canva, Audience Engagement, Trend Monitoring, Email Marketing, Collaboration, Organizational Skills, Communication Skills, Visual Editing, Strategic Planning, Community Building, Data Analysis, Growth Mindset

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on communication skills and understanding of audience engagement strategies.

🛠️ Tools & Technologies

• Canva
• Social media platforms (Instagram, Facebook, TikTok, Pinterest)
• Email marketing tools ( Mailchimp, Constant Contact, etc.)

• Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)

ASSUMPTION: The role requires proficiency in Canva and various social media platforms, as well as familiarity with email marketing tools and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation and entrepreneurship
• Making a positive impact in local and global communities
• Strong interpersonal connections and networking
• Honesty and reliability

Work Style:

• Results-driven and flexible
• Collaborative and cross-functional
• Focused on growth and continuous learning

Self-Assessment Questions:

• How do you approach challenges and setbacks in your work, and can you provide an example of a time when you turned a challenge into an opportunity for growth?
• Can you describe a time when you successfully engaged with a diverse audience, and how did you tailor your content to resonate with different groups?
• How do you stay up-to-date with current trends and best practices in social media management, and can you share an example of a recent trend you've implemented in your work?

ASSUMPTION: Aus Source International values innovation, entrepreneurship, and making a positive impact in local and global communities. The ideal candidate will be results-driven, collaborative, and focused on growth and continuous learning.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Keeping up with trends and algorithm changes across various social media platforms
• Balancing the need for consistent branding with the requirement to adapt content for different platforms and audiences
• Collaborating with influencers and affiliates to ensure consistent, on-brand communication

ASSUMPTION: The role may present challenges in managing multiple platforms and content calendars, as well as keeping up with trends and algorithm changes. However, the ideal candidate will be organized, proactive, and able to adapt to changing circumstances.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on a specific niche (baby and lifestyle brand) and the requirement to engage with a targeted audience of modern mothers and caregivers
• Industry-specific context: The baby and lifestyle industry is competitive and fast-panging, with a strong emphasis on authenticity, sustainability, and community engagement
• Career path comparison: This role offers the opportunity to grow within the company as the brand expands and evolves, with potential career paths including social media director, marketing manager, or brand strategist

ASSUMPTION: This role is unique in its focus on a specific niche and targeted audience, with opportunities for growth and career development within the company.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line, including influencer collaborations and targeted advertising
• Creating and managing a content calendar for a month-long brand awareness campaign, focusing on storytelling and user-generated content
• Analyzing performance metrics and optimizing campaigns to improve reach, engagement, and ROI for a quarterly sales promotion

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the role, including campaign development, content creation, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the social media presence and how this role fits into that strategy?
• How does the company support the growth and development of its employees, particularly in relation to this role?
• Can you provide an example of a successful social media campaign the company has run, and what made it effective?
• How does the company approach collaborations with influencers and affiliates, and what are the key metrics used to evaluate their performance?
• What are the biggest challenges the company faces in the social media landscape, and how can this role help address them?

ASSUMPTION: These key questions are designed to assess the company's long-term vision, growth opportunities, and approach to collaborations and challenges in the social media landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your ability to craft engaging content and manage influencer communications
• Prepare examples of your work, including social media campaigns, content calendars, and influencer collaborations
• Be ready to discuss your growth mindset and approach to challenges and learning opportunities during the interview
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and reiterating your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.