Social Media Manager (Strategy & Optimization) - Remote

📌 Core Information

🔹 Job Title: Social Media Manager (Strategy & Optimization) - Remote

🔹 Company: Mind Friend

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 📱 Social Media Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive social media strategies.
• Optimizing presence on YouTube, Instagram, and TikTok.
• Utilizing analytics to drive strategic decisions.
• Engaging actively with the online community to foster growth.

ASSUMPTION: The job involves a strong focus on leveraging platform-specific insights to enhance social media strategies. It is assumed that applicants should possess a strategic mindset and familiarity with emerging social media trends.

📋 Key Responsibilities

✅ Develop comprehensive social media strategies aligned with business goals.

✅ Analyze competitor activity and identify growth opportunities.

✅ Optimize social media profiles and content for engagement.

✅ Manage and optimize paid social media advertising campaigns.

✅ Monitor and engage with brand mentions, comments, and direct messages.

✅ Track and analyze social media performance metrics.

✅ Collaborate with cross-functional teams to ensure brand consistency.

ASSUMPTION: The outlined responsibilities require candidates to be adept at both strategic planning and hands-on execution. It assumes the candidate will work with minimal supervision, especially in community management and engagement.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 3 years in social media management with a strong understanding of YouTube, Instagram, and TikTok.

Required Skills:

• Social Media Management and Strategy Development
• SEO principles and Social Media Optimization
• Proficiency in social media management tools

Preferred Skills:

• Experience with paid social media advertising
• Knowledge of graphic design principles

ASSUMPTION: The qualifications emphasize digital marketing proficiencies, suggesting that a background in marketing or a related field would be advantageous, even though not explicitly stated.

💰 Compensation & Benefits

Salary Range: A competitive salary commensurate with experience is offered.

Benefits:

• Fully Remote Work Environment
• Flexible Schedule
• Professional Development Opportunities
• Collaborative Team Environment

Working Hours: 40 hours per week with flexible scheduling options

ASSUMPTION: The company likely encourages work-life balance and employee autonomy, as evidenced by its remote work policy and flexible scheduling.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care, focusing on psychological well-being and community support

Company Size: 11-50 employees, providing a personal and tight-knit work atmosphere

Founded: Not specified

Company Description:

• A platform dedicated to psychological well-being and mental health.
• Connects psychologists with individuals seeking mental health support.
• Produces content aimed at destigmatizing mental health issues.

Company Specialties:

• Mental Health Advocacy
• Content Creation Based on Psychological Research
• Community Building and Support

Company Website: https://www.mindfriend.com/

ASSUMPTION: Given the company's mission, it is likely that the social media strategies developed are deeply aligned with promoting mental health awareness and engaging communities effectively.

📊 Role Analysis

Career Level: Mid-level position focused on strategic management and team collaboration

Reporting Structure: Likely reports to a senior marketing manager or director

Work Arrangement: Fully remote, providing flexibility and autonomy

Growth Opportunities:

• Leadership roles within the social media team
• Opportunities to lead strategic influencer partnerships
• Expansion into content strategy development

ASSUMPTION: The job offers career progression with potential leadership opportunities, indicating an organizational focus on developing strategic talent from within.

🌍 Location & Work Environment

Office Type: Remote office environment

Office Location(s): Company is headquartered in London but position is based in the US

Geographic Context:

• US-based role with a global impact and reach
• Operates across multiple time zones
• Diverse and multicultural team environment

Work Schedule: Flexible, allowing for personal time management and work-life balance

ASSUMPTION: Working remotely with flexible hours promotes a high level of work-life balance, attracting candidates who prioritize autonomy and flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Video interview with HR
• Technical interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Expertise in social media platform optimization
• Ability to work independently and collaboratively

Application Tips:

• Showcase previous success in social media campaigns
• Highlight experience with platform algorithms
• Emphasize skills in data analysis and strategic planning

ATS Keywords: Social Media Strategy, Platform Optimization, SEO, Analytics, Community Engagement

ASSUMPTION: The application process is thorough, suggesting a competitive hiring environment where strategic thinking and technical expertise are key evaluation criteria.

🛠️ Tools & Technologies

• Social Media Management Tools (e.g., Hootsuite, Buffer)
• Analytics Platforms (e.g., Google Analytics)
• SEO Optimization Tools

ASSUMPTION: Proficiency in using advanced social media management and analytics tools is necessary for optimizing and reporting on social media performance.

👔 Cultural Fit Considerations

Company Values:

• Commitment to mental wellness and advocacy
• Transparency and open communication
• Continuous learning and innovation

Work Style:

• Collaborative and supportive team dynamics
• Proactive and self-directed work approach
• Adaptability to changing social media trends

Self-Assessment Questions:

• Do you have a passion for mental health awareness?
• Are you comfortable working in a remote and dynamic team environment?
• Can you lead and adapt social media strategies to meet the company's mission?

ASSUMPTION: Cultural fit seems crucial, with a focus on candidates who are aligned with the company's mission of mental health advocacy and support.

⚠️ Potential Challenges

• Keeping pace with rapidly evolving social media algorithms
• Managing cross-regional community engagement
• Balancing strategic goals with real-time social media demands
• Maintaining brand consistency across diverse platforms

ASSUMPTION: Challenges indicate the need for strategic agility and robust communication skills to navigate the complexities of varying platform dynamics.

📈 Similar Roles Comparison

• Greater focus on strategy and optimization than traditional content creation roles
• High level of autonomy typical in remote roles
• Responsibilities extend beyond organic growth to include performance marketing

ASSUMPTION: Similar roles often balance strategy with content creation; this position emphasizes strategy and analytical optimization over direct content production.

📝 Sample Projects

• Developing a cross-platform growth campaign leveraging TikTok trends
• Optimizing YouTube channel analytics for greater engagement
• Implementing an Instagram-based community support initiative

ASSUMPTION: Sample projects reflect the strategic application of platform-specific insights to effectively reach and grow target audiences.

❓ Key Questions to Ask During Interview

• How does the team measure success for social media strategies?
• What resources are available to support professional development?
• How does the company prioritize mental health awareness in its campaigns?
• How frequently do you update and revise social media strategies?
• What level of collaboration exists between the social media team and other departments?

ASSUMPTION: These questions help to evaluate the alignment between the candidate's expectations and the company's operational approach toward social media and mental health advocacy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and successes
• Be prepared to discuss your strategic insights during interviews
• Research Mind Friend's social media presence for meaningful engagement discussion
• Prepare examples of past projects that demonstrate your ability to optimize strategies

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.