📌 Core Information
🔹 Job Title: Social Media Manager to H&M BEAUTY
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time, Temporary (1.5 years)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for H&M BEAUTY
- Collaborating with influencer marketing, PR, and assortment teams for content and campaign development
- Securing platform-specific content for both paid and organic social media
- Optimizing and establishing best practices for H&M BEAUTY on each platform
- Measuring and analyzing the impact of social media initiatives on various KPIs
ASSUMPTION: This role requires a strong understanding of the beauty industry and a proven track record in social media management. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.
📋 Key Responsibilities
✅ Build and execute social media strategies with the objective of growing channels, engagement, and ultimately driving new sales for the business
✅ Collaborate with influencer marketing, PR, and assortment teams for content and campaign development that aligns with overall brand goals
✅ Secure platform-specific content for both paid and organic social media, adapted for each platform and our audiences
✅ Optimize and establish best practices for H&M BEAUTY on each platform
✅ Plan engaging content in our channels
✅ Measure and analyze the impact of social media initiatives on various KPIs to learn and improve
✅ Stay up to date with the evolving landscape and bring forth ideas to stay competitive within social media
ASSUMPTION: The role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will be able to manage multiple projects and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience working with paid and organic social media, developing and managing strategies to grow social media audiences and ultimately drive new sales for the business at an agency or in-house team
Required Skills:
- Proven capacity to manage engaging content for key social media channels such as Meta and TikTok
- Ability to work with social media analytics tools and develop marketing strategies based on findings
- Excellent communication skills in English, both written and spoken
Preferred Skills:
- Genuine interest in the beauty industry and preferably experience within the retail industry
- Highly motivated problem-solver and a self-starter; capable of working independently, yet collaboratively, within a fast-paced environment
- Entrepreneurial mindset and ability to thrive in a small organization
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media management skills and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: The salary range for this role is SEK 35,000 - 45,000 per month (gross), depending on experience and qualifications. This is an estimate based on industry standards for a Social Media Manager role in Stockholm.
Benefits:
- 25% Staff discount on all H&M Group brands
- H&M Incentive Program (HIP)
- Competitive compensation
- Birthday off
- Special gift for childbirth
Working Hours: Full-time (40 hours per week), with flexible hours as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion & Beauty)
Company Size: 1,001-5,000 employees
Founded: 1947 (H&M Group), 2019 (H&M BEAUTY)
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- The company operates in 75 geographical markets with 4,801 stores under various company brands
- H&M BEAUTY is a recent addition to the H&M Group, launched in 2019, focusing on becoming the world's most fashionable beauty destination
Company Specialties:
- Fast-fashion retail
- Beauty products
- Sustainable fashion
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established company with a strong presence in the fashion retail industry. H&M BEAUTY is a newer venture within the group, offering opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to Head of Marketing at H&M BEAUTY
Work Arrangement: On-site, with flexible hours as needed
Growth Opportunities:
- Potential to grow with the H&M BEAUTY brand as it expands and evolves
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Possibility to transition into a permanent role, depending on performance and business needs
ASSUMPTION: This role offers opportunities for growth and development within the H&M BEAUTY brand and the broader H&M Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Stockholm offers a high quality of life, with excellent education, healthcare, and leisure opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours as needed
ASSUMPTION: Stockholm offers a dynamic and multicultural work environment, with a high standard of living and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Head of Marketing at H&M BEAUTY
Key Assessment Areas:
- Social media management skills
- Strategic thinking and planning
- Collaboration and communication skills
- Cultural fit with H&M Group and H&M BEAUTY
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Include examples of successful social media campaigns you've managed in the past
- Demonstrate your understanding of the beauty industry and H&M BEAUTY's unique value proposition
ATS Keywords: Social Media Management, Content Creation, Analytics, Influencer Marketing, Brand Awareness, Community Engagement, Campaign Development, Strategic Planning
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Social media platforms (Meta, TikTok, etc.)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience working with various social media platforms and analytics tools, as well as project management software.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Sustainability
- Quality
- Simplicity
- Continuous improvement
Work Style:
- Collaborative
- Fast-paced
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you have a genuine interest in the beauty industry and a passion for staying up-to-date with the latest trends and products?
- Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects simultaneously?
- Do you thrive in a small organization where you can work high and low to achieve results?
ASSUMPTION: H&M Group and H&M BEAUTY value creativity, sustainability, and continuous improvement. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of the beauty industry and social media trends
- Collaborating effectively with various teams and stakeholders
- Working in a small organization with limited resources
ASSUMPTION: The ideal candidate will be able to manage multiple projects effectively, adapt to change, and thrive in a fast-paced, collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager role in other retail or beauty companies, but with a focus on the unique value proposition of H&M BEAUTY
- H&M BEAUTY is a newer venture within the H&M Group, offering opportunities for growth and innovation not available in more established companies
- This role offers the potential for career growth within the H&M Group, as well as the opportunity to work with a diverse range of teams and stakeholders
ASSUMPTION: Candidates should research similar roles in the retail and beauty industries to better understand the unique opportunities and challenges of this role.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Collaborating with influencer marketing and PR teams to create engaging content for a brand awareness campaign
- Analyzing social media performance data to optimize content strategy and improve KPIs
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results through strategic planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within H&M BEAUTY and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does H&M BEAUTY differentiate itself from other beauty brands, and how can this role contribute to that differentiation?
- What opportunities are there for growth and development within H&M BEAUTY and the broader H&M Group?
- How does H&M Group support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's unique value proposition.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the H&M Group careers portal
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills
- Prepare examples of successful social media campaigns you've managed in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
