📌 Core Information
🔹 Job Title: Social Media Manager to H&M BEAUTY
🔹 Company: H&M Group
🔹 Location: Stockholm, Stockholm, Sweden
🔹 Job Type: Full-time, Temporary
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for H&M BEAUTY
- Growing social media channels and engagement to drive sales
- Collaborating with influencer marketing, PR, and assortment teams for content development
- Securing platform-specific content for both paid and organic social media
- Optimizing and establishing best practices for H&M BEAUTY on each platform
ASSUMPTION: This role requires a strong understanding of the beauty industry and retail environment, as well as experience working with social media platforms and analytics tools.
📋 Key Responsibilities
✅ Build and execute social media strategies to grow channels, engagement, and drive new sales
✅ Collaborate with influencer marketing, PR, and assortment teams for content and campaign development
✅ Secure platform-specific content for both paid and organic social media
✅ Optimize and establish best practices for H&M BEAUTY on each platform
✅ Plan engaging content in our channels
✅ Measure and analyze impact of social media initiatives on various KPIs to learn and improve
✅ Stay up to date with the evolving landscape and bring forth ideas to stay competitive within social media
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills to effectively manage social media channels and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience working with paid and organic social media, developing and managing strategies to grow social media audiences and ultimately drive new sales for the business at an agency or in-house team
Required Skills:
- Proven capacity to manage engaging content for key social media channels such as Meta and TikTok
- Ability to work with social media analytics tools and develop marketing strategies based on findings
- Excellent communication skills in English, both written and spoken
Preferred Skills:
- Experience within the retail industry
- Highly motivated problem-solver and self-starter; capable of working independently, yet collaboratively, within a fast-paced environment
- Entrepreneurial mindset and ability to thrive in a small organization
ASSUMPTION: Candidates with a genuine interest in the beauty industry and relevant experience in social media management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 35,000 - 45,000 SEK per month, based on industry standards for a Social Media Manager position in Stockholm. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- 25% Staff Discount on all H&M Group brands
- H&M Incentive Program (HIP)
- Competitive compensation
- Birthday off
- Special gift for childbirth
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, Fashion
Company Size: 1,001-5,000 employees
Founded: 1947
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- Operates in 75 geographical markets with 4,801 stores under various company brands
- Employs over 107,000 full-time equivalent positions
Company Specialties:
- Fast-fashion clothing
- Retail marketing
- Global expansion
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established company in the retail industry with a strong global presence and a focus on fast-fashion clothing.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to Head of Marketing at H&M Beauty
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow with the H&M Beauty brand as it expands
- Opportunities to work with various teams and gain experience in different aspects of marketing
- Possibility to transition into a permanent role, depending on performance and business needs
ASSUMPTION: This role offers opportunities for professional growth and development within the H&M Group.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- Known for its vibrant culture, rich history, and beautiful architecture
- Offers a high quality of life, with excellent education, healthcare, and recreational opportunities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment at H&M Group's Stockholm office is dynamic, collaborative, and fast-paced, with a strong focus on results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Social media strategy development and execution
- Content creation and platform-specific adaptation
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Provide specific examples of your past achievements in growing social media channels and driving sales
- Demonstrate your understanding of the beauty industry and H&M Group's brand
ATS Keywords: Social Media Management, Content Creation, Analytics, Influencer Marketing, Brand Awareness, Community Engagement, Campaign Development, Strategic Planning
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the hiring manager's availability.
🛠️ Tools & Technologies
- Social media platforms (Meta, TikTok, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
- Project management tools (Asana, Trello, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Passion
- Innovation
- Sustainability
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- Do I have a genuine interest in the beauty industry and a passion for social media?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Candidates who align with H&M Group's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation for each platform
- Keeping up with the fast-paced nature of the beauty industry and social media trends
- Collaborating with various teams and balancing multiple priorities
- Working in a temporary position with the potential for extension or conversion to a permanent role
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager position in other retail or fashion companies, but with a focus on the beauty industry
- Unlike other social media management roles, this position requires a strong understanding of the beauty industry and its trends
- Career progression in this role may lead to opportunities in marketing, brand management, or other related fields within the H&M Group
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.
📝 Sample Projects
- Developing and executing a social media strategy to grow H&M BEAUTY's Instagram following by 20% within the first six months
- Collaborating with the influencer marketing team to create and execute a TikTok campaign featuring beauty influencers, resulting in a 15% increase in engagement and a 10% increase in sales
- Analyzing social media performance data to identify trends and optimize content strategy, leading to a 15% increase in engagement and a 10% increase in click-through rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for H&M BEAUTY?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the H&M Group?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the H&M Group careers portal
- Tailor your resume and cover letter to highlight your relevant social media management experience and skills
- Prepare examples of your past achievements in growing social media channels and driving sales
- Demonstrate your understanding of the beauty industry and H&M Group's brand
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
