Social Media Manager- US

📌 Core Information

🔹 Job Title: Social Media Manager - US

🔹 Company: Booksy

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Shaping Booksy's brand voice and community across US social media channels
• Maximizing brand exposure, fostering a vibrant online community, and driving meaningful engagement
• Leading the creation and execution of a local social media strategy aligning with global marketing goals
• Overseeing content creation, social listening, and campaign optimization
• Collaborating with influencers and driving customer-generated content

ASSUMPTION: This role requires a strong understanding of the US market and its unique social media trends to create tailored, effective strategies.

📋 Key Responsibilities

✅ Develop and execute local social media strategies that align with global marketing goals

✅ Create and curate compelling content for US audiences across platforms like Facebook, Instagram, and TikTok

✅ Foster an active online community by interacting with followers and using social listening tools

✅ Define and track KPIs for social media performance, analyze campaign success, and provide actionable insights for optimization

✅ Drive follower growth through organic strategies and collaborations, and develop campaigns encouraging customer-generated content

ASSUMPTION: This role involves a high degree of creativity, strategic thinking, and analytical skills to balance content creation and performance tracking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven, hands-on experience in social media management, content creation, or digital marketing, preferably within a local market

Required Skills:

• Strong understanding of social media platforms, trends, and best practices
• Experience in community management, content creation, and influencer collaboration
• Strong analytical skills with the ability to track, report, and act on social media metrics
• Ability to think creatively and experiment with new ideas to drive social media growth and engagement
• Familiarity with social media management and listening tools, and analytics tools
• Excellent written and verbal communication skills

Preferred Skills:

• Experience working remotely in a global team
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the target audience and team communication.

💰 Compensation & Benefits

Salary Range: $71,000 - $84,000 per year

Benefits:

• Remote work with flexible work schedules
• Comprehensive health, dental, and vision coverage
• Company paid STD, and $25,000 Basic Life
• Voluntary LTD
• 401k - 50% match up to 6% of contributions paid annually/ 3-year vesting period
• PTO - Exempt employees - unlimited with manager approval, Non-exempt employees - 160 hours/year (does not roll over)
• Parental Leave - 12 weeks of leave; after 12 months of employment
• EAP (Employee Assistance Program)
• Voluntary Pet Insurance through Pet Benefits
• Booksy benefit $50 per month to use on services in our app
• Discounts via BenefitHub

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Manager role in the United States, considering the experience level and remote nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Booksy operates in the Internet Marketplace Platforms industry, focusing on the personal care sector

Company Size: 501-1,000 employees, offering a dynamic and growing work environment

Founded: 2014, with a global presence in France, Poland, Spain, the UK, and the US

Company Description:

• Empowers entrepreneurs in the beauty, health, and wellness industry
• Supports clients in arranging 'me time' moments
• Focuses on elevating people and helping them thrive and feel fantastic

Company Specialties:

• Smart Scheduling
• Mobile apps
• Marketplaces
• Software development
• Booking software

Company Website: booksy.com

ASSUMPTION: Booksy's international presence and rapid growth may present unique challenges and opportunities for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact within the US marketing team

Reporting Structure: Reports directly to the Director of US Marketing

Work Arrangement: Remote work with a focus on US time zones and local market needs

Growth Opportunities:

• Expanding responsibilities as the US market grows
• Potential to lead a team or manage multiple markets in the future
• Professional development opportunities within a rapidly scaling company

ASSUMPTION: This role offers significant growth potential as Booksy continues to expand its US presence and market share.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): United States (remote)

Geographic Context:

• US-based role with a focus on local market trends and audience behaviors
• Opportunity to work with a diverse, global team
• Flexible work schedule to accommodate different time zones

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of US Marketing

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation skills
• Analytical and reporting abilities
• Cultural fit and alignment with Booksy's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media, content creation, and marketing experience
• Demonstrate a strong understanding of the US market and local audience behaviors
• Showcase your creativity and strategic thinking through examples of successful social media campaigns
• Prepare questions about Booksy's company culture, growth plans, and the marketing team's priorities

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Community Management, Influencer Collaboration, Social Media Metrics, Creative Thinking, Social Media Tools, Analytics Tools, Written Communication, Verbal Communication

ASSUMPTION: Applicants should emphasize their local market experience, creativity, and analytical skills to stand out in the application process.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, TikTok
• Social media management and listening tools: Meltwater, Hootsuite, Sprout Social, Buffer
• Analytics tools: Google Analytics, Facebook Insights

ASSUMPTION: Familiarity with these tools is required, and candidates should be open to learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Celebrating independence
• Supporting growth
• Believing in community

Work Style:

• Dynamic and fast-paced environment
• Collaborative and global team structure
• Focus on creativity, innovation, and continuous learning

Self-Assessment Questions:

• How do you align with Booksy's core values, and how have you demonstrated these values in previous roles?
• How comfortable are you working remotely in a global team, and how do you ensure effective communication and collaboration?
• How do you approach continuous learning and adaptation in a rapidly changing work environment?

ASSUMPTION: Candidates should demonstrate strong cultural fit, adaptability, and a growth mindset to succeed at Booksy.

⚠️ Potential Challenges

• Managing work-life balance in a remote, flexible work environment
• Adapting to a dynamic and rapidly changing company culture
• Balancing local market needs with global marketing goals
• Keeping up with the fast-paced evolution of social media trends and platforms

ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate resilience and adaptability in their application and interview process.

📈 Similar Roles Comparison

• This role focuses on the US market, requiring a deep understanding of local trends and audience behaviors
• Compared to global social media manager roles, this position offers more focus on local market strategy and less emphasis on international coordination
• Career progression may involve expanding responsibilities, managing teams, or taking on additional markets as Booksy grows

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their aspirations for growth and development.

📝 Sample Projects

• Developing and executing a successful social media campaign for a local event or promotion
• Analyzing and optimizing social media performance for a specific platform or audience segment
• Collaborating with influencers to create engaging, on-brand content that drives customer engagement and conversions

ASSUMPTION: Applicants should provide specific, relevant examples of their work to demonstrate their skills and qualifications for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Booksy's overall marketing strategy, and what are the team's priorities for the first 90 days?
• What are the key challenges facing the US market, and how can this role address them?
• How does Booksy support the professional development and growth of its employees?
• What is the team's approach to collaboration and communication in a remote, global work environment?
• How does Booksy measure the success of its social media efforts, and what KPIs are most important for this role?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and their understanding of Booksy's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media, content creation, and marketing experience
• Prepare examples of your work that demonstrate your creativity, strategic thinking, and analytical skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.