Social Media Manager (US-Based SaaS Company)

📌 Core Information

🔹 Job Title: Social Media Manager (US-Based SaaS Company)

🔹 Company: Pearl

🔹 Location: Buenos Aires, Argentina (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Buenos Aires, Argentina)

🚀 Job Overview

Key aspects of this role include:

• Growing and managing the company's social media presence across multiple platforms
• Creating engaging content tailored to platform-specific audiences
• Building and managing vibrant online communities
• Analyzing metrics to optimize marketing strategies and campaign performance

ASSUMPTION: This role requires a strong understanding of social media trends, user behavior, and platform-specific best practices. The ideal candidate will have experience managing social media channels for a tech company and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Manage and grow the company's social media channels (Facebook, Instagram, TikTok, X, LinkedIn, Reddit, and WhatsApp)

✅ Develop and implement content strategies to increase followers and engagement

✅ Edit raw video content into social media posts optimized for short-form platforms using tools like CapCut

✅ Produce written content tailored to platform-specific audiences

✅ Oversee and grow Facebook and WhatsApp groups

✅ Launch and manage cohesive social media campaigns

✅ Analyze metrics using tools like Google Analytics to measure the impact of campaigns

✅ Run experiments to optimize strategies for content, platforms, and frequency

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize projects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) managing social media channels for a tech company

Required Skills:

• Strong ability to translate technical details into engaging, social-friendly content
• Proficiency in video editing tools (e.g., CapCut) and design platforms (e.g., Canva, Figma)
• Familiarity with analytics tools to track and optimize campaign performance

Preferred Skills:

• Experience launching social media profiles from scratch
• Fluency in English and Spanish

ASSUMPTION: The ideal candidate will have a proven track record of growing social media channels and driving engagement. Familiarity with the construction industry or SaaS products is a plus but not required.

💰 Compensation & Benefits

Salary Range: Competitive salary (based on experience and market standards for mid-level marketing roles in Buenos Aires)

Benefits:

• Attainable retention bonuses (3, 6, 9, 12 months, and beyond)
• Opportunity to work with top-tier startups in the US and EU
• Potential for international travel and on-site work

Working Hours: Monday to Friday, 9:00 AM – 6:00 PM EST

ASSUMPTION: The salary range is competitive and in line with industry standards for mid-level marketing roles in Buenos Aires. The company offers attractive benefits, including retention bonuses and international work opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: Small (11-50 employees)

Founded: Not specified

Company Description:

• Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU
• Their clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund
• Pearl is committed to building a different recruiting company, focusing on exceptional founders who care about the long-term success of their team members

Company Specialties:

• Global talent solutions
• White-glove service model
• Seamless and exceptional experience for clients and candidates

Company Website: www.pearltalent.com

ASSUMPTION: Pearl is a global talent solutions provider that focuses on connecting top international talent with Western companies. They prioritize a white-glove service model to ensure a seamless and exceptional experience for both clients and candidates.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager at Pearl

Work Arrangement: Hybrid setup with co-working space in Buenos Aires, Argentina

Growth Opportunities:

• Potential for international travel and on-site work with top-tier startups in the US and EU
• Opportunity to grow within the company as it expands its global presence

ASSUMPTION: This role offers growth opportunities through international work experiences and potential expansion within the company.

🌍 Location & Work Environment

Office Type: Co-working space in Buenos Aires, Argentina

Office Location(s): Buenos Aires, Argentina

Geographic Context:

• Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
• The city is known for its vibrant culture, rich history, and diverse neighborhoods
• Buenos Aires is a major hub for technology, finance, and creative industries

Work Schedule: Monday to Friday, 9:00 AM – 6:00 PM EST

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance. The co-working space in Buenos Aires provides an ideal environment for collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Application Submission
• Introductory Call
• Deep Dive Call
• Take-Home Assignment
• Cultural Fit Interview
• Assessment Review
• Client Interview
• Job Offer and Onboarding

Key Assessment Areas:

• Social media management skills
• Content creation and strategy
• Data analysis and optimization
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Showcase your understanding of the role and the company by demonstrating your familiarity with their social media channels and content
• Prepare examples of your previous social media campaigns and their results to discuss during the interview

ATS Keywords: Social Media Management, Content Creation, Community Management, Data Analysis, Video Editing, Technical Writing, Campaign Management, Social Media Strategy

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit. The interview process involves multiple stages, including a take-home assignment and client interview, to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• CapCut (video editing)
• Canva or Figma (design)
• Google Analytics (data analysis)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in social media management roles. Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Exceptional founders
• Long-term success of team members
• Seamless and exceptional experience for clients and candidates

Work Style:

• Collaborative
• Data-driven
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with technical details and translating them into engaging content?
• Do you have strong organizational skills and the ability to multitask and prioritize projects effectively?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong organizational skills. They will also be able to translate technical details into engaging content and be results-oriented.

⚠️ Potential Challenges

• Managing multiple social media channels and creating content tailored to each platform
• Keeping up with the latest social media trends and algorithm changes
• Working with technical details and translating them into engaging content
• Balancing multiple projects and deadlines

ASSUMPTION: The role presents several challenges, including managing multiple social media channels, staying up-to-date with social media trends, and balancing multiple projects and deadlines. The ideal candidate will be able to thrive in this fast-paced environment and overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Marketing Specialist position, but with a focus on growing and managing social media channels for a tech company
• Industry-specific context: The construction industry and SaaS products
• Career path comparison: This role can lead to senior marketing roles, management positions, or specialized marketing roles within the company or other organizations

ASSUMPTION: This role is similar to other social media management positions but has a specific focus on growing and managing social media channels for a tech company. The career path for this role can lead to various marketing and management positions within the company or other organizations.

📝 Sample Projects

• Growing the company's TikTok presence from scratch and creating engaging content tailored to the platform
• Launching a successful social media campaign to promote a new product or feature
• Analyzing campaign performance and optimizing strategies based on data and insights

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to grow and manage social media channels, create engaging content, and analyze campaign performance to optimize strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the social media channels, and how can I address them?
• How does the company support the growth and development of its employees?
• What are the expectations for international travel and on-site work with top-tier startups in the US and EU?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company's expectations, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Prepare examples of your previous social media campaigns and their results to discuss during the interview
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.