📌 Core Information
🔹 Job Title: Social Media Manager - US - Remote
🔹 Company: ChargePoint
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy for a leading EV charging network
- Managing and growing ChargePoint's social media presence across multiple platforms
- Creating engaging content and managing day-to-day publishing
- Analyzing performance metrics and refining strategies based on data insights
- Collaborating with cross-functional teams to support marketing campaigns and internal communications
ASSUMPTION: This role requires a strong understanding of the EV industry and a passion for social media. The ideal candidate will have experience in both B2B and B2C social media management.
📋 Key Responsibilities
✅ Developing and executing a comprehensive editorial calendar for all social media channels
✅ Managing day-to-day publishing and community engagement across platforms
✅ Creating captivating copy and creative assets that embody the brand's voice
✅ Monitoring social media activity and addressing inquiries
✅ Regularly analyzing and tracking social performance metrics to assess effectiveness and refine strategies
✅ Curating employee advocacy content and supporting marketing campaigns as needed
✅ Providing support to the Communications team for internal Town Halls meetings as required
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to execute precisely while managing multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or related field (preferred)
Experience: 5-10 years of social media experience, preferably a mix of B2B and B2C
Required Skills:
- Expert knowledge of social media platforms (Facebook, Instagram, X, YouTube, LinkedIn, Threads) and best practices
- Strong copywriting skills; ability to write compelling on-brand copy quickly
- High attention to detail and ability to execute precisely while managing multiple priorities
- World-class project management skills, with an eye for detail
- Track record of growing audiences organically and driving social media engagement
- Ability to leverage data to inform creative and copy
Preferred Skills:
- Experience in the EV industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the EV industry or a related field would be beneficial for understanding the context and nuances of the role.
💰 Compensation & Benefits
Salary Range: $110,000 to $170,000 USD per year (targeted range, may vary based on individual factors)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week, flexible)
ASSUMPTION: The salary range provided is a targeted range and may vary based on individual factors such as skill set, experience, certifications, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: ChargePoint operates in the Electrical Equipment Manufacturing industry, with a focus on electric vehicle (EV) charging solutions. The EV industry is rapidly growing, with electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040.
Company Size: ChargePoint is a mid-sized company with 1,001-5,000 employees. This size allows for a more agile work environment and the opportunity to make a significant impact on the company's growth and success.
Founded: ChargePoint was founded in 2007 and has since become one of the world's leading EV charging network providers, powering one of the largest and most open EV charging networks in the world.
Company Description:
- ChargePoint is at the center of the electric mobility revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software, and mobile solutions for every charging need across North America and Europe.
- The company brings together drivers, businesses, automakers, policymakers, utilities, and other stakeholders to make e-mobility a global reality.
- ChargePoint fosters a positive and productive work environment by committing to live its values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome.
Company Specialties:
- Computer Software and Computer Hardware
- Driver Services - ChargePoint Network
- ChargePoint OnRamp Program
- ChargePoint APIs
- Electric Vehicle Supply Equipment (EVSE)
- Electric Car Charging
- Electric Vehicle Charging Stations
Company Website: http://www.chargepoint.com
ASSUMPTION: ChargePoint's focus on innovation, sustainability, and collaboration makes it an attractive employer for individuals passionate about the EV industry and driving change.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience in social media management and a strong understanding of the EV industry.
Reporting Structure: The Social Media Manager reports directly to the VP of Communications.
Work Arrangement: This is a remote position based in the United States. While the job description does not specify the number of hours required to be on-site, it is likely that this role can be performed entirely remotely.
Growth Opportunities:
- As ChargePoint continues to grow, there may be opportunities for the Social Media Manager to take on additional responsibilities or move into a leadership role within the Communications team.
- The EV industry is rapidly evolving, presenting opportunities for the Social Media Manager to expand their skills and knowledge in this dynamic field.
ASSUMPTION: Given the company's growth and the nature of the role, there are likely numerous opportunities for professional development and career advancement at ChargePoint.
🌍 Location & Work Environment
Office Type: ChargePoint has multiple office locations worldwide, but this role is remote and can be performed from anywhere in the United States.
Office Location(s): Campbell, CA (Headquarters); Gurgaon, IN; Amsterdam, NL; Munich, DE; Radstadt, AT
Geographic Context:
- The United States is the largest market for electric vehicles, making it an ideal location for a Social Media Manager focused on growing ChargePoint's presence in this region.
- The remote work arrangement allows for flexibility and a better work-life balance, as the Social Media Manager can work from anywhere in the United States.
- The EV industry is growing rapidly, with increasing demand for charging infrastructure and services, creating a dynamic and exciting work environment.
Work Schedule: Full-time (40 hours per week, flexible)
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, enabling the Social Media Manager to maintain a healthy lifestyle while managing their responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (VP of Communications)
- Final interview with additional team members or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Social media strategy and planning
- Content creation and copywriting skills
- Project management and organizational skills
- Data analysis and reporting
- Industry knowledge and passion for EV charging
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and any relevant experience in the EV industry.
- Prepare examples of successful social media campaigns you've managed in the past, focusing on audience growth, engagement, and brand visibility.
- Be ready to discuss your understanding of the EV industry and ChargePoint's role within it.
ATS Keywords: Social Media Management, Content Development, Copywriting, Project Management, Data Analysis, Community Engagement, Audience Growth, Brand Strategy, Creative Direction, Marketing Campaigns, Editorial Calendar, Social Media Strategy, Engagement Metrics, Employee Advocacy, Platform Management, Reporting, Electric Vehicle (EV), Charging Infrastructure, EV Industry
ASSUMPTION: ChargePoint uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Data analysis and reporting tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The Social Media Manager should be comfortable using various social media management platforms, content creation tools, and data analysis tools to effectively manage ChargePoint's social media presence.
👔 Cultural Fit Considerations
Company Values:
- Be Courageous
- Charge Together
- Love our Customers
- Operate with Openness
- Relentlessly Pursue Awesome
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you embody ChargePoint's values, and how have you demonstrated them in your previous roles?
- How do you stay organized and manage multiple priorities while working remotely?
- Can you provide an example of a time when you used data to inform your social media strategy and improve engagement?
ASSUMPTION: ChargePoint values a strong cultural fit and looks for candidates who embody their core values and can thrive in a collaborative, data-driven, and innovative work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the rapidly evolving EV industry and adjusting social media strategy accordingly
- Balancing the need for brand consistency with the desire to engage with a diverse audience
- Ensuring accurate and timely reporting of social media performance metrics
ASSUMPTION: The Social Media Manager should be prepared to face these challenges and have strategies in place to overcome them effectively.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position requires a strong understanding of the EV industry and the unique challenges and opportunities it presents.
- The EV industry is rapidly growing and evolving, presenting both short-term and long-term opportunities for the Social Media Manager to make a significant impact.
- This role offers the opportunity to work for a leading player in the EV charging industry, with a focus on driving innovation and sustainability.
ASSUMPTION: While there may be similarities between this role and other social media management positions, the unique context of the EV industry and ChargePoint's leadership role within it make this an exciting and challenging opportunity.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new EV charging station model, including creating engaging content, managing platform-specific ad buys, and tracking performance metrics
- Analyzing social media performance data to identify trends and opportunities, and using insights to inform content strategy and improve engagement
- Managing a team of social media content creators and project managers to ensure consistent brand voice and timely delivery of content across multiple platforms
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the Social Media Manager may face in this role, from content creation and strategy development to data analysis and team management.
❓ Key Questions to Ask During Interview
- How does ChargePoint plan to support the growth of the Social Media Manager's team in the coming years?
- What are the most significant challenges facing the EV industry in the next 5-10 years, and how can social media play a role in addressing them?
- How does ChargePoint measure the success of its social media efforts, and what key performance indicators (KPIs) does the company track?
- What opportunities exist for the Social Media Manager to grow professionally within the Communications team or the broader organization?
- How does ChargePoint foster a culture of innovation and collaboration within its remote work environment?
ASSUMPTION: These questions demonstrate a strong understanding of the role, the EV industry, and ChargePoint's unique culture, showing the interviewer that you are a thoughtful and engaged candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and any relevant experience in the EV industry.
- Prepare examples of successful social media campaigns you've managed in the past, focusing on audience growth, engagement, and brand visibility.
- Be ready to discuss your understanding of the EV industry and ChargePoint's role within it during your interviews.
- Follow up with the hiring manager (VP of Communications) one week after your final interview to express your continued interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
