📌 Core Information
🔹 Job Title: Social Media Manager USA - BeReal
🔹 Company: Voodoo
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Permanent
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading BeReal’s presence across TikTok, Instagram, and BeReal platforms
- Reigniting community engagement with creative and authentic content
- Designing and owning the content calendar
- Shaping BeReal’s voice and tone across all platforms
- Collaborating with the community and Brand Strategy team for campaigns
- Tracking and analyzing performance to inform strategy
ASSUMPTION: This role requires a strategic and creative mindset, with a deep understanding of Gen Z trends and behavior.
📋 Key Responsibilities
✅ Lead BeReal’s owned social media presence across TikTok, Instagram, and BeReal platforms, with the potential to expand to emerging platforms
✅ Reignite community engagement with creative, raw, and resonant content that reflects BeReal’s values: authenticity, mental health, and presence
✅ Design and own the content calendar, from planned storytelling to real-time reactive posts
✅ Shape the voice and tone of BeReal across all platforms, reinforcing our distinct POV in the social landscape
✅ Collaborate with our community to elevate user stories and content (UGC), and amplify our most passionate voices
✅ Partner with the Brand Strategy team to roll out campaigns that support growth, brand trust, and cultural relevance — particularly as we introduce ads
✅ Track and analyze performance to inform strategy and optimize for engagement, reach, and resonance
✅ Ensure alignment with overall brand strategy and comms priorities
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience managing social media for a youth-focused, culture-first brand or platform
Required Skills:
- Deep understanding of Gen Z behavior, trends, memes, and what it takes to earn attention (and trust)
- Strong creative instincts and impeccable taste — you know what feels right, and what doesn’t
- Proven ability to grow and engage large audiences across platforms
- Confidence to work autonomously and take creative risks, with a test-learn-optimize mindset
- Excellent writing and visual storytelling skills (bonus if you can shoot/edit content too)
- Passionate about authenticity, mental health, and building a better version of social media
Preferred Skills:
- Experience with social media analytics tools
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in social media management tools and platforms is expected.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Social Media Manager role in Los Angeles)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Voodoo is a tech company that creates mobile games and apps, focusing on entertainment and social networks.
Company Size: Voodoo has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Voodoo was founded in 2013 and has since grown to become the #3 mobile publisher worldwide in terms of downloads after Google and Meta.
Company Description:
- Voodoo is a global leader in mobile entertainment, with a portfolio of popular games and apps
- The company is known for its rapid growth and innovative approach to entertainment
- Voodoo is committed to creating engaging and authentic experiences for its users
Company Specialties:
- Mobile Games
- Consumer Apps
- Publishing
- Game Development
- User Acquisition
- Video Games
- Entertainment
- Social Networks
- Casual Games
- Engineering
Company Website: voodoo.io
ASSUMPTION: Voodoo's focus on entertainment and social networks makes it an ideal fit for a Social Media Manager with a passion for authentic and engaging content.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to take on a leadership role in social media management.
Reporting Structure: The Social Media Manager will report directly to the Brand Strategy team and collaborate with cross-functional teams, including community management and content creation.
Work Arrangement: This role offers remote work flexibility, with the option to work from the Los Angeles office or remotely.
Growth Opportunities:
- As BeReal grows, there may be opportunities to expand the social media team and take on a leadership role
- Voodoo's global presence provides opportunities for international travel and collaboration
- Working closely with the Brand Strategy team may lead to opportunities in brand management or related fields
ASSUMPTION: This role offers significant growth potential as BeReal continues to expand its user base and introduce new features.
🌍 Location & Work Environment
Office Type: Voodoo's Los Angeles office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 59, Rue Jean-Jacques Rousseau, Paris, Île-de-France 75001, FR (Global Headquarters), with additional offices in Amsterdam, Berlin, Beijing, Shanghai, London, Istanbul, Warsaw, Tel Aviv, and Lisbon.
Geographic Context:
- Los Angeles is a vibrant and diverse city with a thriving entertainment industry
- The city offers a wide range of cultural attractions, outdoor activities, and culinary experiences
- Los Angeles is home to a large and active Gen Z population, providing valuable insights for social media strategy
Work Schedule: The Social Media Manager will be expected to work standard business hours, with flexibility for remote work and occasional evening or weekend hours to accommodate real-time content creation and engagement.
ASSUMPTION: The remote work option provides flexibility for candidates who may not be able to relocate to Los Angeles or prefer a hybrid work arrangement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Brand Strategy team to discuss social media strategy and content creation
- Creative challenge or case study to evaluate problem-solving skills and creative thinking
- Final interview with the hiring manager or executive team to discuss career growth and expectations
Key Assessment Areas:
- Cultural fit and alignment with Voodoo's values
- Creative problem-solving and strategic thinking
- Understanding of Gen Z trends and behavior
- Writing and visual storytelling skills
- Ability to work autonomously and take creative risks
Application Tips:
- Tailor your resume and cover letter to highlight your experience with youth-focused brands and social media management
- Include examples of your creative work, such as social media campaigns or content you've produced
- Demonstrate your understanding of BeReal's values and how you can contribute to its mission
- Prepare questions that showcase your interest in the role and Voodoo's company culture
ATS Keywords: Social Media Management, Content Creation, Community Engagement, Brand Strategy, Performance Analysis, Creative Thinking, Visual Storytelling, Gen Z Trends, Authenticity, Mental Health, User-Generated Content, Collaboration, Writing Skills, Strategic Planning, Autonomy, Creative Risk-Taking
ASSUMPTION: Voodoo's application process may vary depending on the specific needs of the role and the candidate pool.
🛠️ Tools & Technologies
- Social media platforms: TikTok, Instagram, BeReal
- Social media management tools: Hootsuite, Buffer, Sprout Social, etc.
- Analytics tools: Google Analytics, Sprout Social Insights, Hootsuite Insights, etc.
- Content creation tools: Canva, Adobe Creative Suite, etc.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Voodoo's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Entertain the world
- Think global, act local
- One team, one dream
- Challenge the status quo
- Never stop learning
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and creative
- Adaptable and responsive to change
- Passionate about entertainment and social media
Self-Assessment Questions:
- How do you embody Voodoo's core values in your work?
- Describe a time when you had to adapt your social media strategy in response to a sudden change or trend
- How do you balance creative risk-taking with data-driven decision-making?
ASSUMPTION: Voodoo's company culture emphasizes collaboration, innovation, and a passion for entertainment, making it an ideal fit for a creative and strategic Social Media Manager.
⚠️ Potential Challenges
- Managing multiple social media platforms with distinct audiences and content requirements
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing creative freedom with brand guidelines and performance expectations
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to Voodoo's rapid growth and evolving priorities
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other Social Media Manager roles, this position offers a unique opportunity to shape the voice and tone of a rapidly growing social network
- Unlike traditional social media roles, this position requires a deep understanding of Gen Z trends and behavior, as well as a commitment to authenticity and mental health
- Career progression in this role may lead to opportunities in brand management, content strategy, or related fields within Voodoo's global organization
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, making it an attractive opportunity for experienced Social Media Managers looking to make a significant impact on a growing platform.
📝 Sample Projects
- Developing a TikTok campaign to introduce BeReal to a new audience
- Creating a series of Instagram stories that showcase user-generated content and highlight BeReal's commitment to authenticity
- Launching a BeReal-wide campaign to celebrate Mental Health Awareness Month, featuring collaborations with influencers and mental health organizations
ASSUMPTION: These sample projects demonstrate the creative and strategic challenges that the Social Media Manager will face in this role.
❓ Key Questions to Ask During Interview
- How does Voodoo plan to support the growth and monetization of BeReal in the coming years?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the Brand Strategy team collaborate with the social media team, and what is the expected workflow?
- What opportunities are there for professional development and growth within Voodoo's global organization?
- How does Voodoo support work-life balance for its employees, particularly those in remote or hybrid roles?
ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role, as well as an interest in Voodoo's company culture and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with youth-focused brands and social media management
- Prepare examples of your creative work, such as social media campaigns or content you've produced
- Prepare questions that showcase your interest in the role and Voodoo's company culture
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
