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Social Media Manager - Virtual Assistant

Unlock HBA
Full-time
On-site
Manila, Manila, Philippines
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Manager - Virtual Assistant

πŸ”Ή Company: Unlock HBA

πŸ”Ή Location: Manila, Philippines

πŸ”Ή Job Type: Remote, Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Philippines)

πŸš€ Job Overview

Key aspects of this role include:

  • Growing and managing social media presence across multiple platforms
  • Developing and executing content strategies to increase engagement and followers
  • Collaborating with marketing and content teams to align social media with broader campaign goals
  • Monitoring analytics and making data-driven content decisions

ASSUMPTION: This role requires a high level of creativity, independence, and strong communication skills. The ideal candidate will be comfortable working remotely and managing their own time effectively.

πŸ“‹ Key Responsibilities

βœ… YouTube Management: Grow YouTube audience with β‰₯40,000 views and β‰₯1,000 new subscribers monthly, achieve β‰₯3,000 watch hours/month and maintain CTR >4.5%, and develop roadmap to 500,000 subscribers within 12 months.

βœ… Social Platform Growth: Grow LinkedIn by 1,000+ followers/month and reach 100,000+ impressions/month, boost Instagram weekly reach to 6,500+ and Facebook to 1,500+, and drive monthly follower gains of 500+ on both platforms.

βœ… Daily Social Operations: Plan, create, schedule, and publish content across all major platforms, write captions, develop campaigns, and ensure consistent brand voice, monitor analytics, assess trends, and engage with audiences, respond to comments and messages, and manage brand reputation.

βœ… Campaign Strategy & Performance: Use AI tools, automation, and email capture strategies to drive traffic and grow the list, collaborate with marketing and content teams to align social media with broader campaign goals, and manage editorial calendars and support course launches, lead magnets, and promotions.

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. The ideal candidate will be proactive, detail-oriented, and able to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3+ years of professional experience managing social media accounts.

Required Skills:

  • Fluent English communication and content writing/editing skills
  • Deep platform knowledge: Facebook, Instagram, LinkedIn, YouTube, TikTok
  • Proficient in Canva, Meta Business Suite, YouTube Studio, ManyChat, and Google Workspace
  • Experience tracking and improving KPIs using platform analytics
  • High-speed internet and ability to work independently

Preferred Skills:

  • Video editing and short-form content creation
  • Graphic design capabilities
  • SEO knowledge for social and YouTube content
  • Experience with online funnels, course launches, and audience building

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio will also be considered.

πŸ’° Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (based on experience and industry standards for remote roles in the Philippines).

Benefits:

  • Opportunities for professional development and growth
  • Work in a dynamic and supportive team environment
  • Make a meaningful impact by helping to build and strengthen families in the Philippines

Working Hours: Full-time (40 hours/week), flexible schedule with a focus on results and deadlines.

ASSUMPTION: The salary range is estimated based on industry standards for remote roles in the Philippines and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wellness and Fitness Services. Unlock HBA is a recognized leader in trauma education and healing, helping individuals and practitioners transform how trauma is addressed by bridging science, medicine, and emotional wellness.

Company Size: Small (51-200 employees). As a small company, Unlock HBA offers a dynamic and supportive team environment where employees have the opportunity to make a significant impact.

Founded: 2006. Unlock HBA was founded with a mission to empower individuals and practitioners to heal from trauma and build resilience.

Company Description:

  • Unlock HBA is a digital education company specializing in trauma healing and somatic health
  • The company offers innovative online programs and resources to help individuals and practitioners transform how trauma is addressed
  • Unlock HBA prioritizes excellence, integrity, teamwork, and personal development in its company culture

Company Specialties:

  • Trauma education and healing
  • Somatic health and wellness
  • Digital education and online programs

Company Website: www.wellnessworksmp.com

ASSUMPTION: Unlock HBA's small size allows for a more intimate and collaborative work environment, where employees have the opportunity to make a significant impact on the company's growth and success.

πŸ“Š Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in social media management, looking to take on more responsibility and grow within the company.

Reporting Structure: The Social Media Manager will report directly to the Marketing Director and collaborate with the Content and Marketing teams.

Work Arrangement: Remote (Philippines). This role requires a high-speed internet connection and the ability to work independently from a remote location in the Philippines.

Growth Opportunities:

  • Advancement to a senior role within the marketing department
  • Expansion into other areas of the business, such as content creation or product development
  • Opportunities to work on high-impact projects and campaigns that drive the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Unlock HBA continues to expand its digital presence and impact in the trauma healing and somatic health space.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the company's office.

Office Location(s): Manila, Philippines. While this role is remote, the ideal candidate will be based in the Philippines and able to work within the local time zone.

Geographic Context:

  • The Philippines is an archipelagic country in Southeast Asia, with a population of over 110 million people
  • The country has a tropical marine climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year
  • The official languages are Filipino and English, with a majority of the population speaking both languages fluently

Work Schedule: Full-time (40 hours/week), flexible schedule with a focus on results and deadlines. The ideal candidate will be comfortable working independently and managing their own time effectively.

ASSUMPTION: The remote work arrangement allows for a more flexible work-life balance, while the Philippines' time zone ensures minimal overlap with the company's headquarters in the United States.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the Marketing Director
  • Final interview with the CEO or another senior team member

Key Assessment Areas:

  • Social media strategy and content creation skills
  • Platform knowledge and analytics experience
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in your resume, with a focus on social media management and growth
  • Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Unlock HBA's mission
  • Prepare examples of your social media content and campaigns to showcase your skills and creativity

ATS Keywords: Social Media Management, Content Strategy, Analytics, Audience Engagement, Campaign Strategy, Video Editing, Graphic Design, SEO Knowledge, Email Marketing, Automation Tools, Content Creation, Platform Knowledge, Data-Driven Decisions, Team Collaboration, Brand Voice, Independent Work

ASSUMPTION: Unlock HBA uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Canva
  • Meta Business Suite
  • YouTube Studio
  • ManyChat
  • Google Workspace

ASSUMPTION: Familiarity with these tools is required for this role. Candidates should be comfortable using them and able to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence – High standards, measurable goals, and bold vision
  • Integrity – Do the right thing, always
  • Teamwork – Clear communication and collective wins
  • Personal Development – Growth inside and outside of work

Work Style:

  • Independent and self-motivated
  • Creative and strategic thinker
  • Strong communication and collaboration skills
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you have a proven track record of growing social media accounts and driving engagement?
  • Are you comfortable working independently and managing your own time effectively?
  • Do you align with Unlock HBA's company values and mission?

ASSUMPTION: Unlock HBA places a strong emphasis on cultural fit and alignment with the company's values. Candidates who demonstrate a strong understanding of and commitment to these values will be more likely to succeed in the role.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content creation simultaneously
  • Keeping up with the latest trends and best practices in social media marketing
  • Working independently and managing time effectively in a remote work environment
  • Balancing the need for creativity and innovation with the requirement to maintain a consistent brand voice

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and adaptation, and a commitment to continuous improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on digital and social media channels
  • While the role is remote, it requires a high level of independence and self-motivation
  • This role offers significant growth opportunities for the right candidate, as Unlock HBA continues to expand its digital presence and impact

ASSUMPTION: This role is unique in its focus on social media management and growth within the trauma healing and somatic health space. Candidates should be prepared to demonstrate their understanding of and enthusiasm for Unlock HBA's mission and values.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new online course or program
  • Creating and publishing engaging content across multiple platforms to drive user engagement and growth
  • Analyzing platform analytics to identify trends and make data-driven content decisions

ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute strategic social media campaigns, create engaging content, and analyze platform analytics to drive growth and engagement.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for growth and development within the company?
  • How does the company support work-life balance for remote employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to demonstrate the candidate's interest in the role and the company, as well as their understanding of the company's goals and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and achievements in social media management and growth
  • Prepare examples of your social media content and campaigns to showcase your skills and creativity
  • Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.