Social Media Manager (Vollzeit, m/w/d)

📌 Core Information

🔹 Job Title: Social Media Manager (Vollzeit, m/w/d)

🔹 Company: PetCo GmbH

🔹 Location: Vienna, Wien, Austria

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative social media campaigns
• Managing and growing the company's social media channels
• Engaging with the pet-loving community
• Monitoring and optimizing content based on KPIs

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a passion for pets and social media.

📋 Key Responsibilities

✅ Developing and executing creative social media campaigns in collaboration with marketing and content creation teams

✅ Managing and growing the company's social media channels, including Meta, TikTok, Pinterest, and LinkedIn

✅ Community management: direct and friendly communication with the pet-loving community

✅ Publishing organic content, including text and image editing

✅ Monitoring and reporting on relevant KPIs to continuously optimize content

✅ Collaborating with external agencies, photographers, videographers, and influencers

✅ Observing social media trends and competitors, and bringing fresh ideas and new formats to the team

✅ Optional: Supporting social ads campaigns (Meta, TikTok)

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Initial experience in social media management, preferably in the FMCG, pet, or lifestyle sectors

Required Skills:

• Excellent German language skills (80-90% of work is in German), good English skills
• Creativity and a sense for target-group-relevant content and trends
• Proficient use of common social media platforms and planning & analysis tools
• Basic knowledge of graphic and video tools (e.g., Canva, Photoshop, CapCut, InShot)
• Structured and reliable working style with high self-motivation
• Enthusiasm for communication and engagement with the pet-loving community
• Passion for dogs and cats

Preferred Skills:

• Experience in the pet industry
• Knowledge of the Austrian market

ASSUMPTION: Strong German language skills are crucial for this role, as 80-90% of the work is conducted in German.

💰 Compensation & Benefits

Salary Range: €4,000 gross per month, depending on qualifications and experience

Benefits:

• Motivated, dynamic team with a family-like corporate culture
• Room for ideas: independent work and active co-creation
• Individual training and development opportunities
• Modern, dog-friendly office in 1190 Vienna
• Flat hierarchies and short decision-making processes
• Permanent employment

Working Hours: Full-time (40 hours/week), flexible working hours

ASSUMPTION: The salary range is based on industry standards for entry-level social media management positions in Austria.

📌 Applicant Insights

🔍 Company Context

Industry: Pet food production and distribution

Company Size: Small (2-10 employees)

Founded: 2014

Company Description:

• PetCo GmbH is a growing family-owned company that produces and distributes high-quality pet food under the brands DOG'S LOVE, CAT'S LOVE, WOW, and PURE NATURE
• The company focuses on quality, regionality, and sustainability, using 100% natural ingredients
• PetCo GmbH is present in over ten European countries and has a strong online presence

Company Specialties:

• Premium pet food production
• Social media marketing
• E-commerce

Company Website: www.dogslove.com

ASSUMPTION: PetCo GmbH is a growing company with a strong focus on quality and sustainability, offering applicants the opportunity to grow with the business.

📊 Role Analysis

Career Level: Entry-level to junior

Reporting Structure: Reports directly to the marketing and content creation team

Work Arrangement: Full-time, on-site, with flexible working hours

Growth Opportunities:

• Expanding responsibilities as the company grows
• Potential to move into a management role
• Opportunities to learn and develop new skills

ASSUMPTION: This role offers strong growth potential as the company continues to expand its social media presence and enter new markets.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office

Office Location(s): 1190 Vienna, Austria

Geographic Context:

• Vienna is the capital and largest city of Austria, with a population of approximately 1.9 million
• The city is known for its high quality of life, rich cultural heritage, and vibrant social scene
• Vienna is easily accessible by public transportation, with a well-developed network of buses, trams, and subways

Work Schedule: Full-time, with flexible working hours

ASSUMPTION: The modern, dog-friendly office provides a pleasant and engaging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the marketing and content creation team
• Final interview with the company founders

Key Assessment Areas:

• Creativity and idea generation
• Communication skills and community management
• Technical skills and familiarity with social media platforms and tools
• Cultural fit and passion for pets

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your creativity and passion for social media and pets in your application materials
• Prepare examples of your previous social media campaigns or projects
• Follow up with the company after submitting your application to express your interest in the role

ATS Keywords: Social media management, community management, content creation, pet industry, German language skills, creativity, communication

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to highlight your relevant experience and skills.

🛠️ Tools & Technologies

• Social media platforms: Meta, TikTok, Pinterest, LinkedIn
• Planning and analysis tools: Hootsuite, Buffer, Sprout Social, Google Analytics
• Graphic and video tools: Canva, Photoshop, CapCut, InShot

ASSUMPTION: Familiarity with common social media platforms and planning & analysis tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Quality and sustainability
• Creativity and innovation
• Passion for pets and animal welfare

Work Style:

• Collaborative and team-oriented
• Independent and self-motivated
• Flexible and adaptable

Self-Assessment Questions:

• Do I have a strong passion for pets and animal welfare?
• Am I creative and able to generate innovative ideas?
• Do I have strong communication skills and enjoy engaging with communities?

ASSUMPTION: Applicants who share PetCo GmbH's values and work style are likely to be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple social media channels and content streams simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing creativity and data-driven decision-making
• Working in a fast-paced, growing company with evolving priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a passion for social media and pets.

📈 Similar Roles Comparison

• This role is similar to social media manager positions in other pet food or pet-related companies
• However, PetCo GmbH's focus on quality, regionality, and sustainability sets it apart from competitors
• This role offers the opportunity to work in a growing, family-owned company with a strong focus on innovation and creativity

ASSUMPTION: Applicants should research other social media manager roles in the pet industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new pet food product
• Creating engaging content for multiple social media channels to increase brand awareness
• Monitoring and optimizing content based on KPIs to improve social media performance

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the most significant challenges facing the social media team currently?
• How does PetCo GmbH support employee growth and development?
• What is the company's approach to work-life balance?
• How does the company engage with and support the local pet community?

ASSUMPTION: These questions can help applicants better understand the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous social media campaigns or projects
• Follow up with the company after submitting your application to express your interest in the role
• Prepare for interviews by researching the company and practicing common interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.