Social Media Manager (w/m/d)

📌 Core Information

🔹 Job Title: Social Media Manager (w/m/d)

🔹 Company: strategie:p personalberatung

🔹 Location: Oldenburg, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing B2B social media strategies with a focus on LinkedIn, YouTube, and Google marketing campaigns
• Creating and publishing zielgruppenspezifischer content for B2B customers
• Collaborating with sales and product teams to ensure consistent brand and product communication
• Implementing and optimizing marketing automation and lead management processes
• Analyzing campaign performance and deriving optimization measures
• Identifying new marketing trends and creatively developing marketing activities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to effectively manage social media channels and collaborate with various teams.

📋 Key Responsibilities

✅ Developing and implementing social media strategies with a focus on LinkedIn, YouTube, and Google marketing campaigns to enhance brand awareness

✅ Creating and publishing zielgruppenspezifischer content for B2B customers

✅ Collaborating with sales and product teams to ensure consistent brand and product communication

✅ Implementing and optimizing marketing automation and lead management processes

✅ Analyzing campaign performance and deriving optimization measures

✅ Identifying new marketing trends and creatively developing marketing activities

ASSUMPTION: The role may require occasional weekend work or overtime to meet project deadlines or manage campaigns during peak times.

🎯 Required Qualifications

Education: A completed degree or training in marketing, communication, or a comparable qualification

Experience: Proven experience in B2B marketing, ideally with a focus on social media (LinkedIn, YouTube, Google Ads) and demonstrable successes

Required Skills:

• Excellent communication and teamwork skills
• Strong organizational skills and the ability to work independently
• Fluency in German and English
• Knowledge of Adobe Creative Suite, WordPress, or marketing automation platforms is a plus

Preferred Skills:

• Experience in the software industry
• Knowledge of SEO and content marketing

ASSUMPTION: Candidates with relevant internships or projects demonstrating their skills in social media management may also be considered.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Modern, friendly work environment with a start-up atmosphere
• Dynamic team and room for creative ideas
• Flexible working models, including home office
• Bicycle leasing and pizza Friday
• Relaxed and open work environment

Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The final salary offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on IT, software development, e-commerce, and marketing

Company Size: Small (2-10 employees), offering a close-knit team and flat hierarchies

Founded: 2006, with a history of evolving from a classic personnel consultancy to a digital personal marketing and recruiting agency

Company Description:

• strategie:p personalberatung supports medium-sized companies in the Nordwest region with IT, software development, e-commerce, and marketing recruitment
• The company focuses on digital personal marketing, offering services such as career website optimization, employer branding, and online marketing for candidates
• strategie:p aims to provide a positive candidate experience by understanding the needs and preferences of both candidates and clients

Company Specialties:

• Digital personal marketing
• Recruiting
• IT and software development
• E-commerce and digital media

Company Website: strategie-p.de

ASSUMPTION: As a small company, strategie:p offers a close-knit work environment with a strong focus on personal connections and a hands-on approach to recruitment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team

Reporting Structure: The role reports directly to the hiring manager, Melanie Weigert, and collaborates closely with sales, product, and other marketing team members

Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility and a good work-life balance

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within the marketing team
• Potential career progression to a senior marketing role or team leadership position

ASSUMPTION: The role may involve occasional travel to client meetings or industry events, depending on business needs.

🌍 Location & Work Environment

Office Type: Modern, friendly work environment with a start-up atmosphere, located in the Technologiepark Oldenburg

Office Location(s): Im Technologiepark 12, 2. OG, Oldenburg, Lower Saxony 26129, DE

Geographic Context:

• Oldenburg is a mid-sized city in Lower Saxony, Germany, with a population of around 160,000
• The city offers a high quality of life, with a mix of urban and rural environments, and a strong focus on education and culture
• Oldenburg is well-connected by road, rail, and public transportation, with easy access to major cities such as Bremen and Hannover

Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of remote work

ASSUMPTION: The work environment is collaborative and supportive, with a strong emphasis on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• On-site or virtual interview with the hiring manager, Melanie Weigert, and a team member
• Final interview with the company's managing director, if applicable

Key Assessment Areas:

• Strategic thinking and analytical skills
• Communication and teamwork abilities
• Creativity and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful social media campaigns or projects you've worked on
• Research the company and industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Social Media Marketing, B2B Marketing, Content Creation, Campaign Analysis, Marketing Automation, Lead Management, Team Collaboration, Communication Skills, Adobe Creative Suite, WordPress, English Language, German Language

ASSUMPTION: The application process may take up to 2-3 weeks, depending on the company's hiring timeline and the number of candidates.

🛠️ Tools & Technologies

• Adobe Creative Suite
• WordPress
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Google Analytics and other analytics tools

ASSUMPTION: The company may provide training or support for candidates to develop their skills in specific tools or technologies, if necessary.

👔 Cultural Fit Considerations

Company Values:

• Personal connection and a hands-on approach to recruitment
• Open communication and teamwork
• Continuous learning and development

Work Style:

• Collaborative and supportive
• Flexible and adaptable
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a close-knit team environment with a strong focus on personal connections?
• Are you comfortable working independently and taking initiative?
• Do you enjoy learning and adapting to new tools and technologies?

ASSUMPTION: Candidates who share the company's values and work style are more likely to be successful in the role and contribute to the team's overall success.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with the latest marketing trends and best practices
• Balancing the demands of various teams and stakeholders
• Occasional weekend work or overtime to meet project deadlines or manage campaigns during peak times

ASSUMPTION: The role may present challenges, but the company offers a supportive work environment and opportunities for growth and development to help candidates overcome them.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position places a stronger emphasis on B2B marketing and collaboration with sales and product teams
• In the software industry, the role may involve working with more technical content and targeting a more specialized audience
• Career progression opportunities may vary depending on the company's size and growth trajectory

ASSUMPTION: This role offers a unique blend of B2B marketing, collaboration, and technical content, making it an attractive opportunity for candidates with relevant experience.

📝 Sample Projects

• Developing and executing a LinkedIn campaign to increase brand awareness among software developers
• Creating and publishing a series of blog posts targeting marketing professionals in the e-commerce industry
• Implementing and optimizing a marketing automation workflow to improve lead management and conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the role, providing candidates with a clear understanding of the expectations.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach employer branding and candidate experience?
• What are the most challenging aspects of the role, and how can I best prepare for them?
• How does the company measure the success of its social media campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates a candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful social media campaigns or projects you've worked on
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with Melanie Weigert, the hiring manager, one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.