📌 Core Information
🔹 Job Title: Social Media Manager W/M/D
🔹 Company: Walmart
🔹 Location: Munich, Leopoldstraße 57, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the launch of HBO Max in Germany and managing local social media handles
- Creating and implementing brand strategies to drive engagement and awareness
- Collaborating with local content creators and events to maximize impact
- Monitoring and reporting on local audience sentiments and trends
ASSUMPTION: This role requires a strong understanding of the German market and its social media landscape to effectively launch and manage local campaigns.
📋 Key Responsibilities
✅ Launching the HBO Max streaming service in Germany and all relevant social handles
✅ Leading local campaigns on German Original Productions, ensuring creative and innovative campaigns from first brainstorm to final report on a high-tentpole level in collaboration with the local German team
✅ Driving engagement and awareness through a mix of creative, innovative ideas and formats, and tried-and-tested best practices, and working to elevate German productions across EMEA where relevant
✅ Owning the local strategy for content creators (campaign based + always-on), covering local events on social, and initiating impactful collaborations with local talent
✅ Managing and owning local Social Media handles strategy, creating, planning, managing, executing, and evaluating pan-European organic social media campaigns focused on engagement, retention, non-standard activations, and community building
✅ Leading social media campaign development for global originals, Sport, and other key brand initiatives
✅ Creating tailored, out-of-the-box content in collaboration with the in-house design team
✅ Working creatively with the content of the service to build awareness, drive engagement, and conversation on social media
✅ Owning the daily interaction with fans, working with the CX team, ensuring they’re informed, engaged, and following the tone-of-voice
✅ Monitoring and reporting on local audience sentiments and trends
✅ Staying on top of social media creative trends and ensuring top-level social media marketing campaigns locally and on a pan-European level
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively in a fast-paced, changing environment.
🎯 Required Qualifications
Education: Not specified, but relevant degree or equivalent experience is expected
Experience: +3 years’ experience in social media/marketing brand and/or content
Required Skills:
- Flexible mindset, ready to adapt to a fast-paced, changing environment
- Great understanding for and experience working with fan communities
- Great knowledge and understanding of the brand and content - and its values
- Skills in project and budget management
- Self-sufficient and proactive approach to work
- Strong skills in creative ideation and copywriting
- Strong campaign management skills and experience in campaign planning
- Fluency in written and spoken German and English
- Great communication skills and relationship management
- A genuine, enthusiastic, and passionate fan of pop culture and new trends with knowledge and excitement for the content and product
Preferred Skills:
- Experience working with HBO Max or similar streaming services
- Knowledge of the German entertainment industry
ASSUMPTION: While not explicitly stated, a background in entertainment or media is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on industry standards for a mid-senior level marketing role in Munich)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Flexible working hours
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on entertainment and streaming services
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development
Founded: 1962, with a long history of innovation and growth in the retail industry
Company Description:
- Walmart is a global retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores
- The company is known for its focus on customer service and low prices
- Walmart has expanded its offerings to include entertainment and streaming services, such as HBO Max
Company Specialties:
- Retail operations and management
- Supply chain and logistics
- Technology and eCommerce
- Health and wellness
- Marketing and branding
Company Website: https://corporate.walmart.com/
ASSUMPTION: Walmart's extensive resources and global presence provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth into management or specialist roles
Reporting Structure: This role reports directly to the Brand and Content Marketing team in EMEA
Work Arrangement: On-site, with potential for remote work as needed
Growth Opportunities:
- Progression into management or specialist roles within the marketing department
- Expansion into other areas of the business, such as retail operations or supply chain
- International assignments, given Walmart's global presence
ASSUMPTION: This role offers significant growth potential within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Munich, Germany
Office Location(s): Munich, Leopoldstraße 57
Geographic Context:
- Munich is the capital of the German state of Bavaria and the third-largest city in Germany
- The city is known for its vibrant cultural scene, including film festivals and music events
- Munich offers a high quality of life, with a strong economy and excellent public transportation
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: Munich's vibrant cultural scene and high quality of life make it an attractive location for entertainment and media professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Cultural fit and alignment with Walmart's values
- Experience and skills in social media marketing and campaign management
- Knowledge of the German market and entertainment industry
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the German market and entertainment industry in your application materials
- Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
ATS Keywords: Social Media Manager, Marketing, Brand Management, Campaign Management, Project Management, Content Creation, Community Engagement, Audience Analysis, Trend Monitoring, Creative Ideation, Relationship Management, German, English, HBO Max, Entertainment, Streaming Services
ASSUMPTION: Walmart's application process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Campaign planning and project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Analytics and reporting tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Familiarity with relevant tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Respect for the individual
- Act with integrity
- Pursue opportunity and growth
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Customer-focused
Self-Assessment Questions:
- How do you demonstrate Walmart's commitment to customer service in your work?
- Can you provide an example of a time when you had to adapt to a changing environment in a previous role?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Walmart values candidates who align with their core values and demonstrate a strong work ethic and customer focus.
⚠️ Potential Challenges
- Managing multiple social media channels and campaigns simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing local market needs with global brand requirements
- Working effectively in a large, matrixed organization
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Marketing Manager position in the entertainment or streaming industry
- However, this role focuses specifically on the German market and requires fluency in German and English
- Compared to other marketing roles, this position requires a strong understanding of fan communities and pop culture trends
ASSUMPTION: This role offers a unique opportunity to manage social media for a major entertainment brand in the German market.
📝 Sample Projects
- Launching a new social media channel for HBO Max in Germany
- Managing a high-profile campaign for a German Original Production, from concept to execution and reporting
- Collaborating with local content creators and influencers to maximize engagement and reach for a specific event or campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives this role may involve.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand and Content Marketing team in EMEA?
- How does this role fit into the broader marketing strategy for HBO Max in Germany and EMEA?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Walmart support the professional development and growth of its marketing employees?
- What are the most challenging aspects of managing social media for a global entertainment brand like HBO Max?
ASSUMPTION: These questions help candidates better understand the role, the team, and the organization's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Walmart Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social media campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
