📌 Core Information
- Job Title: Social Media Manager W/M/D
- Company: Warner Bros. Discovery
- Location: Munich, Bavaria, Germany
- Job Type: Full-Time
- Category: Marketing & Branding
- Date Posted: July 15, 2025
- Experience Level: Mid-Senior level (2-5 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Launching and managing local social media handles for HBO Max in Germany
- Creating and executing campaigns for original productions, local content, and events
- Collaborating with local teams and content creators to ensure high-quality, localized content
- Monitoring and analyzing audience sentiments and trends to inform strategy
- Working in a fast-paced, changing environment with a flexible mindset
ASSUMPTION: This role requires a strong understanding of the German market and its social media landscape, as well as the ability to adapt to Warner Bros. Discovery's global brand guidelines.
📋 Key Responsibilities
- 🌐 Launching and Managing Local Social Media Handles:
- Launch and manage local social media handles for HBO Max in Germany
- Create and implement local brand strategy, balancing global IPs and local content
- 📊 Campaign Development and Execution:
- Develop and execute creative, innovative campaigns for original productions, local content, and events
- Collaborate with internal creative teams and agencies to bring campaigns to life
- Monitor and report on campaign performance, audience analysis, and relevant KPIs
- 📢 Community Engagement and Management:
- Engage with fans, inform them, and ensure they follow the brand's tone of voice
- Monitor and report on local audience sentiments and trends
- Collaborate with the CX team to manage community communications and crisis response
- 💡 Creative Ideation and Content Creation:
- Create tailored, out-of-the-box content in collaboration with the in-house design team
- Work creatively with the content of the service to build awareness, drive engagement, and conversation on social media
- 📈 Performance Analysis and Reporting:
- Monitor and report on local audience sentiments and trends to inform strategy
- Stay on top of social media creative trends and ensure top-level social media marketing campaigns locally and on a pan-European level
ASSUMPTION: The role may require working on weekends or outside of regular business hours to manage social media channels and engage with the community during peak times.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field
- Experience: 3+ years of experience in social media, marketing, brand, or content management
- Required Skills:
- Proven experience in social media campaign management and strategy
- Strong creative ideation and copywriting skills
- Excellent communication and relationship management skills
- Fluency in written and spoken German and English
- Strong project and budget management skills
- Knowledge of and passion for Warner Bros. Discovery's content and brand
- Experience working with fan communities and understanding of pop culture trends
- Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, or similar)
- Knowledge of the German social media landscape and trends
- Experience working with content creators and influencers
ASSUMPTION: Candidates with experience in the entertainment industry or working with streaming services will have an advantage.
💰 Compensation & Benefits
- Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for mid-senior level roles in Munich)
- *Assumption:* The salary range is estimated based on market research and industry standards for similar roles in Munich. The actual salary may vary depending on the candidate's experience and qualifications.
- Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous time off and flexible working hours
- Employee discounts on Warner Bros. Discovery products and services
- Professional development opportunities and tuition reimbursement
- Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options for some tasks
ASSUMPTION: Benefits and working hours may vary based on the candidate's employment contract and company policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Entertainment Providers
- Company Size: 10,001+ employees
- Founded: 1990 (as Time Warner, now Warner Bros. Discovery)
- Company Description: Warner Bros. Discovery is a leading global entertainment company that creates and distributes premium content to consumers across platforms. It produces and distributes a wide range of film, television, and streaming content, including some of the world's most iconic franchises and beloved characters.
- Company Specialties: Media and entertainment
📊 Role Analysis
- Career Level: Mid-Senior level (2-5 years of experience)
- Reporting Structure: The Social Media Manager will report directly to the Senior Manager, Brand & Content Marketing (EMEA) and collaborate closely with local teams and content creators.
- Work Arrangement: On-site with flexible working hours and remote work options for some tasks
- Growth Opportunities:
- Potential to grow into a senior role or take on additional responsibilities as the team expands
- Opportunities to work on high-profile campaigns and projects across the Warner Bros. Discovery portfolio
ASSUMPTION: The role may evolve over time as the company's streaming services and social media presence grow.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities
- Office Location(s): Munich, Bavaria, Germany
- Geographic Context: Munich is the capital of Bavaria, located in southern Germany. It is known for its vibrant culture, rich history, and strong economy, with a thriving tech and startup scene.
- Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options for some tasks
ASSUMPTION: The work environment may require occasional travel to other Warner Bros. Discovery offices or events.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening
2. Phone or video screening with the hiring manager
3. In-person or virtual interview with the hiring manager and relevant team members
4. Final interview with the senior manager or director
5. Background check and offer extension
- Key Assessment Areas:
1. Social media strategy and campaign development skills
2. Creative ideation and copywriting abilities
3. Knowledge of the German market and social media landscape
4. Communication and relationship management skills
5. Cultural fit with Warner Bros. Discovery's values and brand
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Showcase your understanding of Warner Bros. Discovery's content and brand in your application materials
3. Prepare examples of successful social media campaigns you've managed or contributed to in the past
4. Practice common interview questions and be prepared to discuss your experience with social media analytics tools
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, or similar)
- Analytics tools (e.g., Google Analytics, Facebook Insights, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Design tools (e.g., Canva, Adobe Creative Suite, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
👔 Cultural Fit Considerations
- Company Values: Warner Bros. Discovery's core values include creativity, collaboration, innovation, and accountability. Candidates should demonstrate these values in their application and interview process.
- Work Style: The ideal candidate will be a self-starter with a proactive approach, able to work independently and in a team environment. They should be adaptable, resilient, and comfortable working in a fast-paced, changing environment.
- Self-Assessment Questions:
1. How do you ensure that your social media content aligns with Warner Bros. Discovery's brand values and guidelines?
2. Can you provide an example of a time when you had to adapt your social media strategy due to changing audience trends or feedback?
3. How do you prioritize and manage multiple social media channels and campaigns simultaneously?
⚠️ Potential Challenges
- Language Barrier: Candidates may face challenges communicating effectively in German and English, which are both required for this role.
- Workload Management: The role may require working outside of regular business hours to manage social media channels and engage with the community during peak times.
- Market Saturation: The German social media landscape is highly competitive, and candidates may need to find innovative ways to cut through the noise and engage audiences.
📈 Similar Roles Comparison
- Content Manager (Social Media) - Netflix: This role focuses more on content creation and curation for Netflix's social media channels, while the Social Media Manager role at Warner Bros. Discovery requires a broader range of skills, including campaign development and community management.
- Social Media Manager - Spotify: This role is more focused on promoting Spotify's music streaming service and less on managing content creators and local events, as required in the Warner Bros. Discovery role.
📝 Sample Projects
- HBO Max Launch Campaign: Develop and execute a social media campaign to launch HBO Max in Germany, targeting key demographics and driving brand awareness and engagement.
- Local Content Creator Collaboration: Collaborate with local content creators to produce tailored, high-quality content that resonates with the German audience and drives engagement on social media.
- Event Promotion Campaign: Create and execute a social media campaign to promote an upcoming local event, featuring Warner Bros. Discovery content and talent, and drive ticket sales and attendance.
💡 Key Questions to Ask During Interview
1. How does Warner Bros. Discovery support the growth and development of its social media managers?
2. Can you describe the team structure and dynamics within the Brand & Content Marketing team in EMEA?
3. How does Warner Bros. Discovery approach working with local content creators and influencers?
4. What are the most significant social media trends and challenges facing the entertainment industry today?
5. How does Warner Bros. Discovery measure the success of its social media campaigns, and what KPIs are most important for this role?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.wbd.com/global/en/job/R000095952/Social-Media-Manager-W-M-D).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare examples of successful social media campaigns you've managed or contributed to in the past.
4. Practice common interview questions and be prepared to discuss your experience with social media analytics tools.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
