Social Media Manager with Czech Language (all genders)

📌 Core Information

🔹 Job Title: Social Media Manager with Czech Language (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: Hybrid (Kraków office)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Social Media Teamlead in creating and managing zooplus' social media strategy across all channels.
• Developing engaging content and high-level campaigns for global execution.
• Implementing and managing a comprehensive influencer marketing strategy.
• Monitoring social media trends and technical developments to maintain zooplus' industry-leading position.
• Actively driving Own Brand/Supplier bookings and supporting the teamlead in improving channel execution.

ASSUMPTION: This role requires a strong understanding of social media platforms, influencer marketing, and online storytelling. It also demands excellent analytical skills and the ability to work well in a team.

📋 Key Responsibilities

✅ Supporting the Social Media Teamlead in creating, planning, managing, and improving zooplus' social media strategy across all channels.

✅ Developing engaging content and high-level campaigns for global execution.

✅ Implementing and managing a comprehensive influencer marketing strategy, including identifying opportunities, executing campaigns, negotiating contracts, and nurturing long-term relationships with key influencers.

✅ Monitoring social media trends and technical developments to maintain zooplus' industry-leading position in online marketing.

✅ Creating inspiring content that reflects business goals in collaboration with various teams.

✅ Producing thorough monthly reports on social media and influencer marketing performance, monitoring KPIs, and ensuring brand consistency in copy, tone, and terminology.

✅ Actively steering Own Brand/Supplier bookings and supporting the teamlead in improving channel execution. Driving the team competence cluster for Meta/Pinterest/TikTok to develop and enhance channel strategy.

ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strong communication skills. The ideal candidate will be able to work independently and in a team, with a strong focus on results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-3 years' experience in Social Media, Communications, or Online/Influencer Marketing, including TikTok.

Required Skills:

• Strong sense for Social Media & Influencer Content and Online Storytelling, with excellent analytical skills.
• Proven experience creating engaging content for various social media platforms (e.g., TikTok, Facebook, Instagram, Pinterest, YouTube).
• Proficiency in social media platforms and multi-social posting programmes.
• Clear communication skills, team-oriented working style, and ability to find creative solutions.
• Up-to-date knowledge of trends in Online Marketing, Social Media, Influencer Marketing, and E-Commerce.

Preferred Skills:

• Fluency in additional languages (e.g., German, French).
• Experience working in a multinational environment.

ASSUMPTION: Given the role's focus on social media and influencer marketing, proficiency in relevant tools and platforms is essential. Additionally, experience working with a global team is a plus.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimate based on market research and company size).

Benefits:

• 20% discount in the zooplus shop.
• Internal and external training opportunities.
• Team events and two extra vacation days.
• Private medical care and life insurance.
• Multicafeteria system including Multisport card.

Working Hours: Full-time, with flexible working hours and a hybrid work arrangement (2-3 days per week in the Kraków office).

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: zooplus is a leading online pet platform, offering a wide range of pet supplies, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs.

Company Size: zooplus has over 1,000 employees across 10 European offices, providing a dynamic and international work environment.

Founded: zooplus was founded in 1999 and has since grown to become Europe's leading online pet supplier, serving over 9 million pet parents each year.

Company Description:

• zooplus is committed to creating joy for pets and their parents, driven by its core values of Care, Courage, Openness, and Simplicity.
• The company offers a wide range of products, including food, accessories, and services tailored to pets' unique needs.
• zooplus is dedicated to maintaining its industry-leading position in online marketing and continuously innovating to exceed customer expectations.

Company Specialties:

• Online pet retail
• Pet supplies
• E-Commerce
• Pet food and accessories

Company Website: zooplus.com

ASSUMPTION: zooplus' focus on pet care and customer satisfaction makes it an attractive employer for pet lovers and marketing professionals alike. The company's international presence offers opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department.

Reporting Structure: This role reports directly to the Social Media Teamlead and collaborates with various teams, including Content, Influencer Marketing, and Brand.

Work Arrangement: Hybrid, with 2-3 days per week in the Kraków office and the remainder working remotely.

Growth Opportunities:

• Expanding responsibilities within the Social Media team.
• Transitioning to a leadership role, such as Social Media Teamlead or Manager.
• Exploring opportunities in related fields, such as Content Marketing or Brand Management.

ASSUMPTION: Given zooplus' international presence and commitment to growth, there are ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office with a collaborative and dynamic atmosphere.

Office Location(s): Kraków, Poland (with additional offices in Munich, Oxford, Strasbourg, Madrid, and Vienna).

Geographic Context:

• Kraków is the second-largest city in Poland, known for its rich history, cultural attractions, and vibrant nightlife.
• The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces.
• Kraków is home to a diverse international community, with a significant expat population.

Work Schedule: Full-time, with flexible working hours and the option to work from home 2-3 days per week.

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the Social Media Teamlead and a member of the HR team, focusing on skills, experience, and motivation.
• Final interview with the Head of Marketing or another senior team member, focusing on strategic thinking and problem-solving.

Key Assessment Areas:

• Social media and influencer marketing expertise.
• Creativity and storytelling abilities.
• Analytical skills and data-driven decision-making.
• Communication and teamwork skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of zooplus' brand and values in your application materials.
• Prepare examples of your social media content and campaigns to discuss during the interview.
• Research the company and its competitors to demonstrate your industry knowledge.

ATS Keywords: Social Media, Influencer Marketing, Content Creation, Online Storytelling, Analytical Skills, Communication Skills, Teamwork, Creative Solutions, Trend Monitoring, KPI Monitoring, Brand Consistency, Campaign Execution, Negotiation, Collaboration, Channel Strategy, Proficiency In Social Media Platforms

ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials to demonstrate your fit for this role and the company's values.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Facebook, Instagram, Pinterest, YouTube)
• Multi-social posting programmes (Hootsuite, Buffer, Sprout Social)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (Asana, Trello, Microsoft Project)

ASSUMPTION: Proficiency in relevant social media platforms and analytics tools is essential for this role. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of its employees, customers, and pets.
• Courage: The company encourages innovation, risk-taking, and continuous learning.
• Openness: zooplus fosters a transparent and collaborative work environment.
• Simplicity: The company values efficiency, simplicity, and ease of use in its products and processes.

Work Style:

• Collaborative: zooplus encourages teamwork and cross-functional collaboration.
• Dynamic: The company operates in a fast-paced and ever-changing environment.
• Pet-friendly: zooplus welcomes pets in the workplace and offers pet-related benefits.

Self-Assessment Questions:

• Do you share zooplus' core values, and how have you demonstrated them in your previous roles?
• How do you stay up-to-date with social media trends and new platforms?
• Can you provide an example of a successful social media campaign you've created or contributed to?

ASSUMPTION: zooplus' values-driven culture is a significant aspect of its employer brand. Applicants should be prepared to discuss their alignment with the company's values and how they have demonstrated them in their previous roles.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously.
• Keeping up with the fast-paced and ever-changing social media landscape.
• Balancing the need for creativity and innovation with brand guidelines and KPIs.
• Adapting to a hybrid work environment and maintaining productivity outside of the office.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media and influencer marketing.
• zooplus' international presence offers opportunities for exposure to diverse markets and cultures.
• Career progression in this role may involve expanding responsibilities within the Social Media team or transitioning to a leadership role.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader company.

📝 Sample Projects

• Developing and executing a TikTok campaign to increase brand awareness and engagement among a younger audience.
• Collaborating with the Content team to create a series of Instagram stories showcasing zooplus' proprietary pet food brands.
• Monitoring and analyzing social media performance metrics to inform strategy and improve campaign effectiveness.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from creative content development to data-driven analysis and strategy.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Social Media team collaborate with other departments, such as Content and Brand?
• What opportunities are there for professional development and growth within the Social Media team and the broader marketing department?
• How does zooplus support work-life balance for its employees?
• What are the most significant challenges facing the Social Media team, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of zooplus' brand and values.
• Prepare examples of your social media content and campaigns to discuss during the interview, showcasing your creativity, analytical skills, and strategic thinking.
• Research the company and its competitors to demonstrate your industry knowledge and enthusiasm for the role.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.