Social Media Manager with Czech Language (all genders)

📌 Core Information

🔹 Job Title: Social Media Manager with Czech Language (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media and influencer marketing strategies
• Creating engaging content and managing campaigns across various platforms
• Collaborating with cross-functional teams to ensure brand consistency
• Monitoring performance and reporting on KPIs
• Steering Own Brand/Supplier bookings and driving team competence in key channels

ASSUMPTION: This role requires a strong understanding of social media trends and a proven track record in creating engaging content. Familiarity with TikTok, Meta, and Pinterest is essential.

📋 Key Responsibilities

✅ Supporting the Social Media Teamlead in creating, planning, and managing zooplus' social media strategy across all channels

✅ Developing and implementing a comprehensive influencer marketing strategy, including identifying opportunities, managing campaigns, and nurturing long-term relationships with key influencers

✅ Monitoring social media trends and technical developments to maintain zooplus' industry-leading position in online marketing through innovative storytelling and content

✅ Generating monthly reports on social media and influencer marketing performance, monitoring KPIs, and tracking brand reputation across all channels

✅ Ensuring brand consistency in copy through tone, voice, and terminology across all countries, while actively steering Own Brand/Supplier bookings

✅ Driving team competence in Meta, Pinterest, and TikTok to develop and improve channel strategies

ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with cross-functional teams. Proficiency in Microsoft Office and Adobe Suites is expected.

🎯 Required Qualifications

Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields

Experience: 2-3 years' experience in Social Media, Communications, or Online/Influencer Marketing, including TikTok

Required Skills:

• Strong sense for Social Media & Influencer Content, Online Storytelling, and analytical skills
• Proven experience creating engaging content for various social media platforms
• Proficient in social media platforms and multi-social posting programs
• Fluent in English and Czech at native level
• Strong computer skills using Microsoft Office and Adobe Suites

Preferred Skills:

• Experience working in a hybrid or remote team
• Knowledge of the pet industry

ASSUMPTION: Candidates with experience in a similar role and a strong portfolio of engaging social media content will be prioritized.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on market research for similar roles in Poland)

Benefits:

• 20% discount in the zooplus shop
• Internal and external training opportunities
• Team events
• Two extra vacation days and days off on 24th and 31st of December
• Private medical care and life insurance
• Multicafeteria system including Multisport card

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range is estimated based on market research for similar roles in Poland. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically online pet supplies

Company Size: 1,001-5,000 employees. This size allows for a structured environment with opportunities for growth and collaboration.

Founded: 1999. zooplus has over 25 years of experience in the online pet supplies industry.

Company Description:

• Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
• Driven by core values of Care, Courage, Openness, and Simplicity
• Committed to equal opportunity and embracing diversity and inclusion of all team members

Company Specialties:

• Animal and pet supplies
• Retail and E-Commerce
• Pet food

Company Website: careers.zooplus.com

ASSUMPTION: zooplus is a well-established company with a strong focus on growth and innovation in the pet supplies industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department.

Reporting Structure: This role reports directly to the Social Media Teamlead.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with a focus on collaboration and teamwork.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Social Media Teamlead or a move into a different marketing role
• Expanding skills and knowledge through internal and external training opportunities
• Gaining experience working with a diverse, international team

ASSUMPTION: This role offers opportunities for growth and development within the marketing department, as well as the chance to gain experience working with a diverse, international team.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires a mix of on-site and remote work.

Office Location(s): Kraków, Poland

Geographic Context:

• Kraków is the second-largest city in Poland, with a rich history and cultural scene
• The office is located in the city center, with easy access to public transportation and amenities
• Kraków offers a high quality of life, with affordable housing and a vibrant nightlife

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be available.

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Social media and influencer marketing strategy development
• Content creation and storytelling skills
• Analytical skills and data-driven decision-making
• Cross-functional team collaboration and communication

Application Tips:

• Tailor your resume and cover letter to highlight your social media and content creation experience
• Include specific examples of successful social media campaigns or projects you've worked on
• Demonstrate your understanding of the pet industry and zooplus' brand values

ATS Keywords: Social Media, Influencer Marketing, Content Creation, TikTok, Meta, Pinterest, Brand Consistency, KPIs, Brand Reputation, Teamwork, Collaboration

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team. It's essential to tailor your application materials to highlight your relevant skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite
• Social media platforms (TikTok, Meta, Pinterest, etc.)
• Multi-social posting programs

ASSUMPTION: Proficiency in Microsoft Office and Adobe Creative Suite is required for this role. Familiarity with social media platforms and multi-social posting programs is also expected.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of pets and their parents, as well as their employees
• Courage: zooplus encourages innovation and taking calculated risks to drive growth and success
• Openness: zooplus fosters a culture of transparency and collaboration, with open lines of communication across the organization
• Simplicity: zooplus strives for simplicity in all aspects of the business, from product offerings to internal processes

Work Style:

• Collaborative: zooplus values teamwork and cross-functional collaboration to drive success
• Adaptable: zooplus is a dynamic and growing company, requiring employees to be adaptable and flexible
• Data-driven: zooplus uses data and analytics to inform decision-making and drive growth

Self-Assessment Questions:

• How do you align with zooplus' core values of Care, Courage, Openness, and Simplicity?
• How comfortable are you working in a hybrid environment, collaborating with colleagues in different locations?
• How does your personal work style fit with zooplus' collaborative, adaptable, and data-driven culture?

ASSUMPTION: Candidates who demonstrate a strong fit with zooplus' core values and work style will be prioritized.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing the needs of multiple stakeholders, including internal teams and external influencers
• Working in a hybrid environment, requiring strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, a deep understanding of social media trends, and effective communication and collaboration with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Manager position in other industries, but with a focus on the pet supplies sector
• Unlike other industries, the pet supplies sector has unique challenges and opportunities, such as seasonality and customer demographics
• Career progression in this role could lead to a Social Media Director or Head of Marketing position within zooplus or another pet supplies company

ASSUMPTION: This role offers a unique opportunity to gain experience in the pet supplies industry and work with a diverse, international team.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new pet food line
• Identifying and engaging with key influencers in the pet supplies sector to promote zooplus' brand and products
• Analyzing social media performance data to inform strategy and content creation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and analysis.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for zooplus?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does zooplus support the professional development and growth of its employees?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does zooplus foster a culture of collaboration and innovation within its marketing department?

ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving success within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media and content creation experience, as well as your understanding of the pet industry and zooplus' brand values
• Prepare examples of successful social media campaigns or projects you've worked on
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.