π Core Information
πΉ Job Title: Social Media Manager with Czech Language (all genders)
πΉ Company: zooplus SE
πΉ Location: KrakΓ³w, MaΕopolskie, Poland
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-04-28
πΉ Experience Level: 2-3 years
πΉ Remote Status: Hybrid
π Job Overview
Key aspects of this role include:
- Supporting the Social Media Teamlead in creating and managing zooplus' social media strategy across all channels
- Implementing and managing an influencer marketing strategy
- Monitoring social media trends and technical developments
- Producing performance reports and ensuring brand consistency
- Actively steering Own Brand/Supplier bookings and supporting the teamlead in improving channel execution
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent analytical and communication skills. Previous experience in social media or influencer marketing is essential for success in this position.
π Key Responsibilities
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Supporting the Social Media Teamlead in creating, planning, managing, and improving zooplus' social media strategy across all channels
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Developing engaging content and high-level campaigns for global execution
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Implementing and managing a comprehensive influencer marketing strategy, including identifying opportunities, executing campaigns, negotiating contracts, and nurturing long-term relationships with key influencers
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Monitoring social media trends and technical developments to maintain zooplus' industry-leading position in online marketing
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Creating inspiring content that reflects business goals in collaboration with various teams
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Producing thorough monthly reports on social media and influencer marketing performance, monitoring KPIs and brand reputation across all channels
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Actively steering Own Brand/Supplier bookings and supporting the teamlead in improving channel execution
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Driving the team competence cluster for Meta/Pinterest/TikTok to develop and enhance channel strategy
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. Excellent communication and collaboration skills are essential for working effectively with various teams.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-3 years in Social Media, Communications, or Online/Influencer Marketing, including TikTok
Required Skills:
- Strong sense for Social Media & Influencer Content and Online Storytelling
- Excellent analytical skills
- Proven experience creating engaging content for various social media platforms
- Proficiency in social media platforms and multi-social posting programmes
- Clear communication skills, team-oriented working style, and ability to find creative solutions
- Up-to-date knowledge of trends in Online Marketing, Social Media, Influencer Marketing, and E-Commerce
Preferred Skills:
- Fluency in additional languages (e.g., German, French, Spanish)
- Experience working in a hybrid or remote team environment
ASSUMPTION: Fluency in English and Czech at a native level is required for this position. Previous experience working with global teams is a plus.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬45,000 per year (based on experience and qualifications)
Benefits:
- 20% discount in our zooplus shop
- Internal and external training
- Team events
- Two extra vacation days and days off on 24th and 31st of December
- Private medical care and life insurance
- Multicafeteria system including Multisport card
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Poland. Final compensation will be determined based on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Retail (Pet Supplies)
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Europeβs leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- Driven by core values of Care, Courage, Openness, and Simplicity
- Committed to equal opportunity and embracing diversity and inclusion
Company Specialties:
- Animal retail
- Pet supplies
- E-Commerce
- Pets and pet food
Company Website: careers.zooplus.com
ASSUMPTION: zooplus is a well-established company with a strong presence in the European pet supplies market. They prioritize a pet-first business approach and foster a culture of care, courage, openness, and simplicity.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Social Media Teamlead
Work Arrangement: Hybrid (combination of on-site and remote work)
Growth Opportunities:
- Potential to grow within the Social Media team or explore other marketing roles within the company
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop skills in influencer marketing, content creation, and channel strategy
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and international team.
π Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): KrakΓ³w, MaΕopolskie, Poland
Geographic Context:
- KrakΓ³w is the second-largest city in Poland, with a rich history and vibrant cultural scene
- The city is home to numerous tech and e-commerce companies, offering a dynamic and innovative work environment
- KrakΓ³w is well-connected by public transportation, with affordable housing options available
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: KrakΓ³w offers a high quality of life, with a mix of historic architecture and modern amenities. The city's central location in Europe makes it an ideal base for working with international teams.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the Social Media Teamlead
- Final interview with the Marketing Director
Key Assessment Areas:
- Social media and influencer marketing knowledge
- Content creation and storytelling skills
- Analytical and reporting skills
- Communication and collaboration skills
- Cultural fit and alignment with zooplus values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your social media content and campaigns, demonstrating your creativity and analytical skills
- Prepare questions to ask during the interview, showing your interest in the role and the company
ATS Keywords: Social Media, Influencer Marketing, Content Creation, Online Storytelling, Analytical Skills, Communication Skills, Team-Oriented, Creative Solutions, Trend Monitoring, Brand Consistency, KPI Monitoring, Campaign Execution, Negotiation, Collaboration, Channel Strategy, Proficiency in Social Media Platforms
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team. It is essential to tailor your application materials to the specific requirements of the role and the company.
π οΈ Tools & Technologies
- Social media platforms (e.g., TikTok, Facebook, Instagram, Pinterest, YouTube)
- Multi-social posting programmes (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
π Cultural Fit Considerations
Company Values:
- Care
- Courage
- Openness
- Simplicity
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and analytical
Self-Assessment Questions:
- How do you embody zooplus's core values in your daily work?
- Can you describe a time when you had to be courageous in a professional setting?
- How do you approach collaboration and teamwork in a remote or hybrid work environment?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with zooplus's core values and work style during the interview process.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively in a hybrid or remote team environment
- Keeping up with the fast-paced and ever-changing nature of social media and influencer marketing
- Adapting to a global work environment with team members in different time zones
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
π Similar Roles Comparison
- This role is similar to a Social Media Manager or Influencer Marketing Manager position in other companies, but may have a stronger focus on global execution and channel strategy
- In comparison to related roles, this position may offer more opportunities for international collaboration and growth within a large, established company
- Career paths for this role may include progression to a Senior Social Media Manager or Marketing Manager position within the company
ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.
π Sample Projects
- Developing and executing a global social media campaign for a new pet food product launch
- Identifying and engaging with key influencers in the pet industry to promote zooplus's proprietary brands
- Analyzing social media performance data to optimize content strategy and improve KPIs
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the company's specific needs and priorities.
β Key Questions to Ask During Interview
- How does this role contribute to zooplus's overall marketing strategy and business goals?
- Can you describe the team structure and dynamics within the Social Media department?
- How does zooplus support the professional development and growth of its employees?
- What are the most significant challenges facing the Social Media team in the coming year, and how can this role help address them?
- How does zooplus foster a culture of collaboration and innovation in a hybrid work environment?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture. Applicants should prepare additional questions based on their specific interests and concerns.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the zooplus careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media content and campaigns, demonstrating your creativity and analytical skills
- Prepare questions to ask during the interview, showing your interest in the role and the company
- Follow up with the HR department one week after submitting your application, if you have not heard back
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.